Paul Margetts’ Post

With Linney research noting 85% of consumers are having to rein in their spending due to the cost-of-living crisis, the question arises: where does sustainability feature in their consumption choices? Our article explores how different generations approach sustainability and how UK households are still striving to towards an eco-friendly lifestyle. Learn how your brand can navigate this new consumer landscape: https://bit.ly/3SJq18K #consumerbehaviour #sustainabilitytrends #costoflivingcrisis

Around the world, 64 per cent of consumers are worried about sustainability. Most of these consumers (54 per cent) say that their concerns first stemmed from extreme-weather events – with those concerns growing during the past two years (60 per cent). Topping their sustainability concerns is climate change (41 per cent) followed by biodiversity loss (21 per cent) and decreasing water and supply of natural resources (20 per cent). Financial Times #sustainability #climateeducation #waterindustry #waterinnovation #water #mothernature #earth #scienceandtechnology #peoplemakethedifference #peoplemakeithappen #environmentalimpact #leadershipbyexample #waterrecycling #waterutilities #cities #citizen #education People care about water! Water Matters!

The rise of the #ecofriendlyconsumer | During the #pandemic, #people have become more #sensitive to the #environmental #impact of their #shoppingdecisions—and #companies are #responding. ~ By Amy Emmert at strategy+business

The latest IKEA People & Planet Consumer Insights and Trends study highlights the increasing expectations for government and business to take greater action on climate change. 33,000 people from 30 countries took part in the research. Some of the findings: 👀 >> People are taking more #climateaction but feel it is not enough. >> Two out of three people want government and businesses to take significant action on climate change. They want a carrot and stick approach from governments across both climate and inequality agendas. >> 77% want to hear from companies about their environmental and social impacts. Take a look 👉 https://lnkd.in/gkBKjqcW

45% of Gen Zers shop with sustainability in mind. As global warming accelerates, it is changing from a subject politicians argue about into people feeling the direct impact on their daily lives. When the pain of staying the same is greater than the pain the the change, behaviors change. We are starting the transition. Companies investing now in sustainability will be positioned to create new opportunities while championing for the future. #sustainabilty, #globalwarming #nobeancoffee, #upcycling, #foodwaste

🌍 Exciting News: Young Consumers Drive Sustainability in Retail 🌱Recent survey findings reveal a promising trend: younger consumers are leading the charge for sustainability in retail! As highlighted in this Chain Store Age article, Generation Z and millennials are prioritizing environmentally friendly products and pushing for transparency from brands. 🚀 Why is this important? Not only does it align with the Sustainable Development Goals (SDGs) outlined by the United Nations, but it also signifies a tangible commitment towards achieving global sustainability objectives. 👉 Personally, I find this alignment reassuring, as it underscores the pivotal role of younger generations in fostering a more sustainable future. By prioritizing responsible consumption and production (SDG 12) and advocating for climate action (SDG 13), they are not just consumers but catalysts for positive change. Let's continue to support and empower these eco-conscious consumers as they drive meaningful impact in the retail landscape and beyond! Together, we can create a more equitable and sustainable world. #Sustainability #SDGs #RetailRevolution 🌍💼

If we are to prevent catastrophic harm to the systems all our families rely on we must transition towards a world that looks something like the picture here. How do we do this? In a monetary based society the transition has to be paid for somewhere, and that place is largely in stores, restaurants, bars, hotels and other consumer facing businesses. Sweat-shops only exist because consumers buy their output in stores, the same with deforestation. It is consumer choices that put money and therefore resources into either unsustainable supply chains or regenerative ones. Investors seeking to profit invest in these supply chains and governments protect them as they become sources of economic growth and jobs. But with only about 15% of consumers (in the UK) thinking sustainability is an urgent issue it may seem that we have a long way to go before we have a large enough market to profitably transition to regenerative supply-chains. This is wrong. Studies of social norms tell us we are much, much closer than most people recognise to societal change, as once 25% of a population adopt a new social norm it takes others more energy to resist that norm than adopt it, so change becomes inevitable. We are nearing this extraordinary tipping-point. Next time I’ll share how retailers and hospitality businesses can get us there quickly and profitably. #sustainability #retail #hospitality #fujitsu #fujitsuconsulting #climatechange

Sustainability is top of mind for consumers with 50% of consumers – and 70% of millennials and parents – saying they have switched food and grocery brands due to a company’s environmental, social, or governance behavior. Consumers see a direct link between health and sustainability. #sustainability, #foodandbeverage, #environment This report summarizes The Hartman Groups webinar titled: "Sustainability 2023: Making Things Personal!" https://lnkd.in/eitPPcki

Eco-conscious behaviour is now mainstream. Despite the cost of living crisis, eco-active consumers are on the rise globally and now make up over a fifth of shoppers (22%). This figure is predicted to be 27% by 2028. This section of society cannot be ignored. In some ways, the cost of living crisis is actually helping to drive more sustainable behaviours like buying second-hand and reducing food waste and energy use. What are you doing as a brand to engage with this group? The amazing aspect to this is that you can provide the products and services which this group is looking for AND be part of saving the planet for future generations. #peopleplanetprofit #sustainabilitymarketing #reducereuserecycle #ecoconsciousliving Kantar Bob Garner ⓥ🌳 Vanessa de Souza Lage Marc Ribail Deborah L. Damian Sheridan Alessandro Rocchi Rachel Parsons

Cost of living crisis 🤝 climate crisis. The result? Consumers are shifting sustainability responsibility to companies and now expect them to play "a more significant role in securing a #sustainable future." "As consumers, we can only do so much." But.... Even in the face of tighter budgets and higher food costs, consumers are taking personal action towards sustainability as well: 📉 54% of consumers plan to lower their purchases - in part to save money (73%) and, in part because of the planet's fragility (67%). 🥦 29% of consumers have already made changes to the foods they eat, and a further 42% are considering a change to better adapt to climate needs. 🤨 35% of consumers will pay more for brands they trust (an increase of 10% from 2022). 👀 Younger consumers are more likely to scrutinize brands for their sustainability efforts. What should brands take away from these findings? In this moment of global financial uncertainty and #inflation, brands should double down on sustainability adjustments and investments because: 💡 Consumers expect you to do more for the #climatecrisis. 💡 By offering more sustainable products, you will benefit from the consumer quest to be more sustainable. 💡 Authentically investing in sustainability is another way to build consumer trust, and 💡 As an added bonus, you'll minimize scrutiny from younger consumers... who are an important, growing consumer demographic. As a consumer, I agree that companies should play a more significant role in building a more sustainable future. What corporate actions would you like to see? Are any brands doing this well? https://lnkd.in/gzvCj5Zs