Well-considered public relations builds mutual understanding when it is planned and sustained. That was the core of my message to SMEs yesterday. Don't be a flash in the pan. And don't just do something because all your competitors are at it. * Listen to those who matter most to your business and treat them with respect * Be creative, human and use the most relevant channels to reach the people who are crucial to your success * Decide what works for you and stick to it #PRforSMEs #publicrelationsstrategy #Hampshirebusiness
Our latest Enterprise Club focused on good communication across a variety of platforms. Speakers included Philip Tutt-Leppard, Beverley Poole Business Builder and Tom Ford and together they shared their considerable expertise. Philip guided the Enterprise Club members in the finer details of public relations, while Beverley had some sound advice when it comes to e-commerce and making the most of your digital presence. Back by popular demand following his speaking slot at the inaugural Enterprise Club, Tom was able to give the low down on making the most of your presence on Instagram. Group CEO, Leigh-Sara Timberlake welcomed guests and exhibitors to the lunchtime event. “We were delighted to have such great speakers who were willing to share their knowledge and experience with the audience. The idea of the Enterprise Club is to create a meeting place where business owners can learn from experts and apply that new knowledge to their own businesses. “We are putting together a programme for the rest of the year so watch this space,” she said. For more details about the Enterprise Club follow this link https://lnkd.in/eWREs_SV #EnterpriseClub #networking #smallbusiness
Thank you Philip for joining us and sharing your wisdom on PR, lots of really useful tips that will help our members, a masterclass on how to be authenticate and get it right.