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In the first in a series of reflections on studying crisis communication Ann Pilkington from PR Academy Ltd explores the agency perspective with Chloe Chescoe Chart.PR, ACIPR.

One of our many skills at La Torre Communications is crisis communication management. Having this expertise is extremely crucial and helpful for our clients. Learn about what crisis communications entails in this article: https://lnkd.in/eCFR4dt3 #LaTorreCommunications

No matter your organization's field or area of expertise, there will be a moment when need to urgently communicate with your audience during a crisis. Here are our top tips to prepare: ✅ Brainstorm a few rapid response scenarios to assess. ✅ Identify and assign roles for your team in each scenario. Be sure to identify who will be designated as the public-facing spokesperson and make sure they have received regular media training so they are prepared. ✅ Practice writing public statements for each mock scenario. Your north star in crisis communications is to be consistent, factual, prompt, and thorough. Rapid response moments can be intense but regular preparation will ensure you and your team are ready to act with confidence and clarity.

Has anyone read anything interesting and authoritative - unexpected, challenging, provocative - on reputation management and crisis communications recently? I'm particularly interested in any influential reports or articles on best practice that are post-pandemic. (I regularly listen to David Yelland on WIHTF of course - invaluable!)

𝐑𝐚𝐦𝐚𝐝𝐚𝐧 𝐫𝐞𝐟𝐥𝐞𝐜𝐭𝐢𝐨𝐧 𝐃𝐚𝐲 2 🌙 Pre-emptive Crisis Management in Digital Communication I’ve discovered that effective crisis management in public relations leans more towards being proactive rather than reactive. Employing digital communication tools to monitor sentiment and having a well-prepared crisis communication plan in place can mitigate potential damage more effectively. In public relations, the accuracy and speed of your digital communications are paramount. Curious to hear if your experiences align with mine, let me know in the comments below. #3oinsights30days #prandmarketing #digitalmarketing

How important is the relationship with journalists at the time of communication crisis management? At the moment of facing a crisis, instead of thinking about its bad consequences, communication directors can see it as an opportunity to build a reputation. How to do it? Discover those answers and some other approaches to crisis management in our new blog article: how to deal with a communication crisis? #Crisismanagement #communicationcrisis #communication #wiztrust

Are you facing a communication crisis? Have a look at the ultimate Crisis Communication Toolkit to eliminate disruptions. #CrisisCommunicationToolkit #ITSolutions #BusinessManagement

Who should you put in the media spotlight when a crisis happens? This is a question we are often asked during our crisis communication training courses. And it is a topic we explored during a recent masterclass https://bit.ly/3Q40rab #crisiscomms #crisisPR

Who should you put in the media spotlight when a crisis happens? This is a question we are often asked during our crisis communication training courses. And it is a topic we explored during a recent masterclass https://bit.ly/3Q40rab #crisiscomms #crisisPR