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Let's meet in Cannes! Duration Media is sponsoring the LUMA Blanc party on Monday night and two roundtables, on Tuesday, and Wednesday. Tuesday's session is The Cannes Sustainability Roundtable with Duration Media ... A year has passed since we co-hosted the Sustainable Media Roundtable Luncheon at Cannes and we're doing it again at Cannes on Tuesday June 18. Join Duration Media and Ad Net Zero to discuss the current state of sustainability in advertising. How are brands incorporating sustainability into their marketing strategies? What impact will an industry-wide standards have? What are the most innovative "green media" solutions on the market today? As a group of the leaders in sustainability, we will cover all of these topics and more. RSVP at events@durationmedia.net. Wednesday's session will be for Publishers ONLY. The leadership at Ad Net Zero invites you to an exclusive event: How Publishers Can Win in the Green Media Economy  Learn about the benefits of joining Ad Net Zero, an organization comprised of over 200 companies including brands, agencies, ad tech platforms and media companies.  Hear from companies providing solutions to publishers that empower them to grow revenue while bringing more efficient and environmentally sustainable ad products to their buyers Get an inside track on the Ad Climate Action Program, the new NGO with support from agency holding companies.  If you’re a publisher looking to grow your business while making the world a better place, join us for this special event. RSVP at events@durationmedia.net

It is time for creative and media to get back together again, but some things have got to change first… Our Conscious Recoupling event panel roundup 👇 💪 The power of convergence: All panellists agreed that when creative and media work together, the results are stronger. 💭 Context is key: you've got to understand the importance of where a message will be delivered. 💥 Everyone wants to be in charge: both creative and media want to lead the other, posing challenges for day-to-day collaboration, and different responses to briefs. ➡ There's a culture shift needed: the creative industry needs to embrace a broader definition of creativity, moving beyond traditional award-driven narratives. 💻 Technology considerations: technology has changed the way ideas are developed, focusing on iterative testing and data-informed decision making. 🥊 Declining power of the creative agency: power has been chipped away from creative agencies due to factors like big data and client ownership of insights. 🤑 Money talks: The panel agreed that money plays a big role. Without changing financial structures, there's a lack of incentive to integrate. Overall, we all want the same thing - closer collaboration between creative and media, but there a few barriers to overcome first. Thanks again: Caitlin Ryan, Shula Sinclair, Gabriella Neudecker and Mick Mahoney for your insights. Read the full roundup in the link below. If you missed this event, be sure to follow us for info on upcoming events addressing key industry challenges. https://lnkd.in/eTp5Biy3

Advocates of diversity and inclusion in the advertising industry have been citing better, more impactful, culturally relevant work as just one of the multitude of reasons as to why DEI is essential. When looking at award winning work Cannes Lions it's clear to see this theory in action. This year's clutch of winners underlined that inclusive campaigns are able to resonate most with audiences and as a result took home Grand Prix and Titanium Lions in abundance. In this article, explore the key takeaways from a recent ‘Is DEI smashing it at Cannes?’ webinar, by the Creative Equals team, which unpicked the reasons why campaigns with diversity and inclusion at the core created the most waves at this year’s festival of creativity. “It is clear that diversity and inclusion is a driver of creative excellence.” – Ali Hanan CMRS Hanan, Founder & CEO, Creative Equals   Read all the key takeaways from the event here: https://lnkd.in/eNGZpQzP

I recently came across the Cannes Lions 2020 Content Agenda which covered 8 industry themes that were topical at the time. One that caught my eye was, “Let’s get back to brand”, a call to the industry to tone down its obsession with clicks and impressions, and get back to building long-term brand health. In a short clip, a question was raised asking, “Have we over invested in performance marketing and do we need to return to the core elements of brand building?”. Though this might have been a relevant question then, I hope this is not a question brands are asking themselves today. I have been privileged to work in two environments critical to this conversation; (1) creative agency, focusing on brand building, and now (2) performance marketing in management consulting, delivering on the kind of metrics marketeers can proudly take to the boardroom. I greatly value the contribution of both in creating long-term business success. The marketing function is a crucial pillar of any business, with a challenging mandate to create and boost brand awareness, establish a connection with customers, and drive brand engagement SO THAT businesses can acquire and retain customers IN ORDER TO drive profitability and achieve sustained business growth. So, it should never be a question of which is necessary (or more important). The question we should be asking is, 'how can businesses balance initiatives and financial resources across both brand building and performance marketing in order deliver value to their most important stakeholders (shareholders and brand members - their customers and employees)?' #brandbuilding #marketing #digitalmarketing #performancemarketing https://lnkd.in/d4EsbsvV

A recurring topic at this year’s Cannes Lions International Festival of Creativity I believe deserves our attention was the growing disconnect between agency fees and perceived brand value. Many brands voiced concerns that agency fees are too high while they view a lack of value in the work delivered. On the flip side, agencies argued that they are not being compensated enough for their efforts and creativity. Where is this disconnect originating and what could be a proper solution forward? This disconnect seems to stem from several factors: 🚩 Expectation vs. Reality: Brands may have high expectations for the impact of creative campaigns, sometimes unrealistic given budget constraints. 📊 Measurement of Value: There is often a lack of standardized metrics to measure the true value of creative work, leading to subjective evaluations. 🧐 Transparency: A lack of transparency in how fees are structured and how the value is delivered can cause mistrust and dissatisfaction. To bridge this gap, both brands and agencies could benefit from: 🤝 Longer-term Partnerships: Stronger creativity stems from longer-term partnerships, if brands embark on this they can lock in their fees multi-year. 📈 Value Metrics: Developing and agreeing upon the right standardized metrics to assess the value of creative work effectively. 💸 Transparent Pricing: Creating transparent fee structures that both parties understand and agree upon for better or worse. Addressing these issues collaboratively can lead to more successful partnerships and better outcomes for both brands and agencies. What are your thoughts on finding a middle ground in this ongoing debate? #CannesLions2024 #CEOinsights #CMOinsights #Marketing #Branding

CANNES ANYONE EXPLAIN? I was genuinely delighted to see legendary adman Jacques Seguela recognised this week at Cannes Lions International Festival of Creativity with the Lion of St Mark. Very well deserved. It reminded me of his most famous quote (pic below). For those non-French speakers, it translates as: “Don’t tell my mother I work in advertising; she thinks I play piano in a brothel” Nothing sums up the bizarre contradictory nature of the ad industry more than Cannes. The fact that as an industry Advertising appears to be able to self-congratulate and self-flagellate simultaneously with no irony at all. You will never see a more self-congratulatory or self-referential gathering than Cannes week. Where one of the world’s largest plastic polluters can be awarded Advertiser of the Year for a campaign lauding its supposed sustainability credentials (*sigh*). Where a bunch of campaigns that mostly no one outside of the jury room has seen get lauded endlessly. And where a bunch of industry types spend obscene amounts of money on rose & case study videos whilst simultaneously imposing pay freezes or laying off massive swathes of staff for economic reasons. It seems that, as an industry, we are all very pleased with ourselves. You’d think the industry was in the rudest of health reading this week’s LI posts from La Croisette. (Confession: I slightly fell out of love with Cannes in my last network job where I saw ‘creativity’ treated as a dirty word for 51 weeks of the year & then supposedly championed through a bunch of ‘campaigns’ for largely mythical briefs for five days before everything went back to business as usual) But then….here is the paradox I observe. I read articles, published almost daily, written mostly by grumpy old blokes bemoaning the fact that the industry has gone to hell in a handcart. The same articles seem to suggest that nothing good has been made since Black Lace were in the charts. I see post after post from people in paroxysms of despair about the state of adland and the inevitable approaching Armageddon that AI is about to impose upon us all. Apparently it’s just not as good as the good old days (that no one seems able to tell me when they were, but from the articles I’m guessing somewhere around 1983) So, which one is it? Is creativity in the rudest of health or dying in the emergency room? Often the same people knee'sing it up in Cannes are the ones writing those articles! Is there any other industry in the world that is so simultaneously self-absorbed AND self-critical? Is there another set of people who combine self-congratulation with self-flagellation in this Schrödinger way? Cannes anyone tell me? #agency #awards #Cannes #marketing #advertising #clients #adland

LATE BREAKING NEWS for the week: WAMA’s final breakfast for the year is unveiled, and promises to be a little different this time round… Bucking the trend and moving away from their usual panel format over breakfast, WAMA has decided to host a fiery debate instead. https://lnkd.in/gKEmAnaX Hear from some of WA’s best marketing minds as they debate whether or not WA can perform on a national and international stage when it comes to creativity. WAMA Chair, Rene Le Merle, had this to say: “Creativity is the great multiplier for West Australian clients. So the question is – does the West keep up with the best? Is there a lack of belief in WA’s commercial creative capabilities compared to other states and world cities?  “We want to unpack the why’s and the ways forward. Given it’s a touchy subject, we’re hoping the debate will allow us to lean in to the topic respectfully and constructively with some spicy undertones.”   Given the "heat" around this debate, tickets will surely sell out, so jump in quick to grab yours. https://lnkd.in/gKEmAnaX Richard Berney / Liz Hammond / Rebecca Smith / Angus Ingham / Tim Newton / Kate O'Hara #WAmarketing #WAcreativity #marketingevents

Next week Gerety Talks with Sophie Hochstraate and Eva Bodecker Thunborg from Mediaplus Group about sustainability and their keynote held at the last edition of the Golden Drum International Festival of Creativity. Just like the award show, the Gerety Talks series puts some of the marketing and creative industries true changemakers in the spotlight and at the centre of the conversation for a refreshing take on what leadership looks like. Watch here: https://buff.ly/4anq0Oq Eva Bodecker Thunborg, CEO, Mediaplus Nordics Leading highly competent teams in four markets, with four legislations, four currencies, four languages – using the essence of diversity and humble but straight guidance is the route to success. With 44 subsidiaries and partnerships worldwide Mediaplus is the largest independent and partner-managed media agency in Europe. Under the umbrella of the agency group, highly agile hubs of experts from a wide range of disciplines are united to deliver individual and customized solutions to clients' problems. The composition of the teams, tools and insights is always based on the client's needs and objectives. After completing her studies in Economics with master in marketing, Eva Bodecker Thunborg started her professional career at Skandinavisk mediakonsult in Stockholm 25 years ago. She has since then been working at GroupM, Omnicom and Dentsu in various positions as Media planning, Client Director, Media Director, Business Development Director to increase skills and knowledge within as many areas possible. Eva’s experience span various international clients such as Unilever, IBM, Renault Group, Orkla group, Ferrero, BSH. At Mediaplus Nordic she leads the Nordic team and work for example BMW/MINI, DeLonghi, Capri Sun Group. In her sparetime she fuels her energy by playing as much basketball as possible, and also volunteers in the communication committee within the Swedish Basketball Association. Sophie Hochstraate, Group Head Global Client Development, Mediaplus Group Sophie was born in Salzburg, Austria, but her academic journey took her to Munich, London, and Paris. She has since returned to Munich. Sophie's association with Mediaplus International commenced during its early stages when the team consisted of just three individuals. Over time, she witnessed the remarkable evolution of the team, which has expanded to encompass more than 130 professionals representing more than 20 different nationalities. The international community that was built over the years now consists of more than 2,500 people, across 25 markets and three continents. This experience has been nothing short of inspiring as the company transformed from a startup, with the backing of a giant, Serviceplan Group, into a globally recognized international agency that stands as a formidable contender in the industry landscape. Sophie firmly believes that the sustainable success of any enterprise hinges on placing the human being at the heart of strategic thinking.

DEAR MARKETERS, we need 👏🏾 to stop 👏🏾 using "multicultural" 👏🏾 as a catchall 👏🏾 for all things 👏🏾 not exclusively yt 👏🏾 Before you say you agree - promise me next time you hear about a new "multicultural" content network, or a "multicultural" awards program, or a commitment to "multicultural" audiences, you ask: 🤔isn't that just a content network? 🤔aren't those just awards? 🤔doesn't that mean all audiences? It's my birthday, so you have to promise me 😇. If you need more convincing or simply want to join the rallying cry for change and happen to be at Cannes Lions International Festival of Creativity... Lela Coffey, Michelle Wong, Edgar Hernandez, Myles Worthington, Tubi, WORTHI, and I hope to see today at 1pm. (I promise it's not going to be one of those panels with a provocative title but no juice to back it up like my friend Dr. Anastasia Kārkliņa Gabriel experienced yesterday 😉) There will be JUICE🧃 #multiculturalismainstream #multiculturalisallofus #multiculturalisnotacodewordforeverybodywhoisnotwhite #underestimatedaudiences #responsiblemarketing

Havas Creative's CEO Nele Laev is making waves in the Estonian marketing landscape as a jury member for the prestigious TULImust contest. 🏆 With nearly 15 years of media and marketing expertise, Nele has navigated a remarkable career journey, leaving her mark on prominent organisations such as Ekspress Group, Ajakirjade Kirjastus, and Postimees Group. Currently, she leads the way as a manager at our advertising agency, Havas Creative, where we collaborate with an array of international and local clients, including Red Bull, Hyundai, T1, Euroapteek, Tridens , K-rauta, EOK, and many others, to drive impactful marketing strategies. Nele's educational background includes business management and entrepreneurship studies at EBS, and she is currently pursuing a master's degree in semiotics and cultural theory at the University of Tartu. 🔮 Now, let's hear from Nele herself on the subject of maintaining creativity in data-driven marketing. "Over the years, I've often pondered the essence of creativity. Lately, I believe it boils down to being open to the world, staying present, and paying attention. Creativity is an indispensable factor in all processes. Focusing solely on numbers won't yield the exceptional, necessary, and valuable results we strive for," tells Nele. "In our industry, we create campaigns and strategies for people - our customers and consumers. Creativity isn't confined to the realm of creative directors; it's a skill everyone can and should develop." As we celebrate Nele's role in the TULImust contest, let's explore the significance of this event in the Estonian marketing landscape. "What role should TULImust play in the Estonian marketing landscape? It should assume a leadership position, serving as a platform for marketing managers to showcase their proudest success stories. Setting the right numerical goals and measuring their performance is pivotal for our growth as a marketing community. Additionally, this competition could also reflect the effectiveness of our activities from an environmental sustainability perspective. I'm hopeful that in the coming years, we'll introduce a dedicated category to recognise and applaud environmentally sustainable marketing success stories." Read more from the article linked in the comments (in Estonian). 🌍📈 #TULImust #MarketingExcellence #HavasEstonia