Propeller Group’s Post

Looking forward to our panel, 'Creator Economics, the social stars building real world businesses', with Jide and Ibrahim (GUAP), Caroline Hirons and Brandon B 👇

Delve into this insightful and informative exploration, we break down the concept of 'Pathos' - a technique used by filmmakers and advertisers alike to stir strong emotions in the audience. You'll discover how pathos persuades, influences, and connects with audiences in ways that can drive them to act, even against their personal logic. #filmmaking #filmeducation #pathos #pathosinfilm Learn more here: https://lnkd.in/gPuTVsbk

🔥 Media Insights of the Day! 🔥 📣 Company News & Strategic Moves: Big moves as Walt Disney Pictures VFX workers unite with IATSE. Dolphin Entertainment diversifies further by acquiring Talent Booking and Events firm - Special Projects. Teatro della Pace Films makes a landmark acquisition of Saul Zaentz Film Library, bringing home three Best Picture winners. 🚀 People Movements: New horizons for NATO as they usher in Bob Bagy as Chair and Mike Bowers as Vice-Chair. A significant shift in the Italian media landscape with Marco Chimenz leaving his post as Cattleya Co-CEO to begin a new journey with Federation Studios. Netflix ramps up its leadership strength, welcoming Eunice Kim as Chief Product Officer and Elizabeth Stone as Chief Technology Officer. In addition, Sony Pictures Imageworks celebrates Michelle Grady’s promotion to President, and Ingenuity Studios along with Ghost VFX appoint David Lebensfeld as President. Stay on the media pulse! 🔗 Subscribe for more in-depth insights. #Media #News#Updates#StrikeNews#FilmIndustry#Streaming#AI

Ad Review: ‘Square eyed Boy’ by BBC See the commercial here: https://lnkd.in/gwJmM6Xi Story Overview: Based on the premise that screen time has increased exponentially since the pandemic. A boy gets square eyes, just like the popular saying goes, presumably from watching too much TV. People shun the boy and berate him for his overexposure. BBC comes to the rescue saying, it’s not the screen, but what’s on it that matters. If your boy is watching programmes that are expanding his knowledge, encouraging him to do outdoor activities and develop empathy for global issues – TV is good!   Ø Unique Format: Who doesn’t like stop-motion. Think Wes Andersen, Vine videos, and the enchanting Hogwart’s newspapers Ø Contemporary Subject: Modern spin on the age-old parent-complaint – “switch off the idiot box and do some work” Also based on solid data findings about the disproportionate rise of screen time during COVID Ø Brand connect: A very nice positioning of BBC – the savior, since it produces healthy content for your kids! In the vein of Surf Excel – Go on and soil your clothes, we’re here to pick up after you – Daag Acche Hai! Ø Delicious copy: “So maybe you don’t get square eyes, it can actually become more rounded. Screens, it’s what on them that matters.” (Muah!) Ø The Message: My only bone of contention – comes off a little too simplistic. There are far too many bad effects of screen exposure, even if there’s controlled content viewing. Overall: 4/5 hot points from me :) *For more freshly brewed content, go to www.copykafe.com* Read the full article: https://lnkd.in/gEh6xdGw Leave comments/reactions :)   #tvads #tvcommercials #popcornflix #primevideo #ott #advertising #socialmedia #tvc #revenue #brave #appletv #imdbnoads #bbc #digitaladvertising #marketing #searchoptimization  

Congratulations, Bing Chen.

As important as it is to be socially responsible and to make sure that we are creating positive portrayals of underrepresented groups, this is show BUSINESS. And that's why diversity should also matter to the buyers-- because when you tell high quality, universal stories in beloved genres that audiences crave, but with diverse and authentic voices-- audiences come out-- ALL audiences come out. For the groups being represented they feel seen and for everyone else the stories feel FRESH. It's good BUSINESS.

Let's rewrite the script! Join Arun Sudhaman - CEO & Editor-in-Chief at PRovoke Media and the panel as they discuss the Global South narratives at SPECTRA.  #Spectra2024 #RTSPECTRA #VoicesOfGlobalSouth Reputation Today

Tune into some thoughts as Jay-Ann and I share the importance of breaking barriers, the need for inclusion first and transforming narratives about who gamers are. Full talk can be found here on AdWeek here: https://lnkd.in/gGVtkqeu.

After months of hard work, it's crazy to think that the 2023 Media Summit is next week! Check out this amazing article discussing this year's Media Summit: Behind the Scenes in Hollywood! https://lnkd.in/eMM7KmX8

Fading Silver Screen: Will Hollywood Exploit Black Audiences Again for Its Next Bailout? In the past decade, streaming giants like Netflix, Amazon Prime, Disney+, and Hulu have profoundly transformed the entertainment landscape, posing an existential threat to Hollywood's traditional movie theatre business. These platforms have adeptly capitalized on the evolving viewing habits of audiences; offering unprecedented convenience, diverse talent and content, and instant access that the old Hollywood studio system, clinging to its antiquated business model, struggles to compete against. However, beneath the fading lenses, lies a troubling trend - a recurring reliance on African American audiences as a financial lifeline. Is Hollywood’s slight shift towards diversity simply another exploitative act in times of trouble? How are these changes affecting the industry and is the recurring pattern of Hollywood exploiting African American audiences in times of financial struggle still a reliably bankable strategy? Click the link in the chat to read the rest!