MAD//FEST is back - bigger and better this year - and Propeller Group is proud to be a partner of its Female Leaders' Club line up. Jocelyn Wright Medhurst, Associate Director at Propeller Group, will be hosting a fascinating fireside chat on Wednesday 3rd July at 3.45pm with Jasmine Dawson, Senior Vice President of Digital at BBC Studios, which will explore: 'What can Bluey teach us about creating content that resonates with multiple generations?' For those who have been hiding under a rock, Bluey is the multi-award winning and cult children’s show that is beloved by both children and parents across the world. The discussion will focus on how creating meaningful content can reach audiences of different generations, and what brands can learn about creating truly impactful content that feels authentic and relatable. We hope to see you at this session and do look out for the Propeller team who will be at MAD//FEST throughout the week. #madfest2024 #marketing #media #femaleleadersclub
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AI & VR animation studio | Innovating Immersive Media for the Next-Gen Viewership Experience | Emmy Nominated in Interactive Media | Work recognized by Forbes
🎙️ Exciting News! 🚀 I'm honored to be featured on Business Spotlight USA, where we'll be exploring the pulse of innovation in interactive media. In this episode, we delve into the essence of creativity and resilience that fuels the industry. Join me as I share my journey of pushing boundaries and the lessons learned along the way. We'll also discuss the victories that have shaped my career and take a sneak peek at the cutting-edge projects we're developing. 🔍 Whether you're a fellow innovator, a curious listener, or someone who's passionate about the future of technology and storytelling, this conversation is for you. We're peeling back the curtain to reveal the process behind creating immersive experiences that resonate with audiences worldwide. ☕ So grab your coffee and settle in for a story of innovation, determination, and success. I can't wait to share this moment with you all. 🔗 link [https://lnkd.in/djuRef9M] #InteractiveMediaPioneers #TechInnovation #MusicTech #EntrepreneurshipJourney #SuccessStory #BusinessSpotlight
HOW WE STARTED AN INTERACTIVE MEDIA FIRM | With CEO Dusan Simic | The Business Spotlight
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Advertisers heading to #CannesLions take note: Diverse TV programming is in greater supply than diverse ad spending. Huge thanks to Veronica H., William Quinn and our amazing Gracenote Inclusion Analytics team on putting together a phenomenal report providing new intelligence to help inform inclusive media spend decisions. Download our free report here and reach out to us learn how to be more inclusive with your media investments and make an impact. https://lnkd.in/gxkhKpDx #gracenote #media #datadrivendecisions
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Why is the Creator Economy so important to our industry? Plain and simple, it’s a way to reach new audiences and build genuine connections with potential customers. See how: https://bit.ly/46KRYBA #creatoreconomy #digitalmarketing
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Who's ready to learn about the profound influence creators have on content creation, media landscapes, and consumption habits? On April 2nd, our Co-Founder Neil Waller 🐳 is taking the stage with The Information's CEO, Jessica E. Lessin, at The Information's Creator Summit to chat about the evolving landscape of the Creator Economy.📱⚡ Learn more here: https://bit.ly/3TqoL9r #Whalar #CreatorEconomy #TheInformation #CreatorSummit
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In the end, long-term storytelling has always win.
We keep being told that audience attention spans are ever-diminishing, with both publishers and platforms doubling down on short-form vertical video. Yet two of the biggest sports stories of 2024 so far in the US have been the culmination of years-long narratives and deep investment in individual stories. A thought-provoking article from John WallStreet on how sport is and isn't able to create stars who transcend into mainstream cultural consciousness in the modern media landscape.
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Check out our month of July: Celebrating Wins, Creativity, and Inspiring the Next Generation! 🙌🏼 #movingimage #wemakeyoulookgood #videoproduction #2danimation #3danimation #videoediting #corporatevideo #videomarketing #socialmediavideo #digitalcontent #creativeagency
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💥💥💥🚀 Meta unveils Horizon OS, the "Android of VR," and Apple's main rival to visionOS. Waiting for Google and Android XR? In the new mixed reality world, Meta doesn't want to let Apple (visionOS) and Google (Android XR) rehash the same duel as in the smartphone market. The company announces Meta Horizon OS, an evolution of the Quest headset operating system that all manufacturers can use. The operating system for Meta Quest headsets (formerly Oculus) finally has a name: Meta Horizon OS. In a blog post published on April 22, Mark Zuckerberg's group announces its intention to share the operating system for Meta Quest headsets with all interested manufacturers. The idea is simple: Meta wants to create the Android of VR, so Google doesn't get to have all the fun when it unveils Android XR later in 2024
We are announcing steps to a more open platform to bring the power of mixed reality to as many people as possible. We’re making it easier for you to build and reach your audiences on our platform. https://bit.ly/4aH07Zq
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The Rise of Niche Media: A trend in publisher and broadcast media is becoming increasingly evident: mass media models are struggling to maintain their relevance as rapid tech advancements change consumer patterns. This evolution, however, presents an extraordinary opportunity for niche media companies to thrive and redefine engagement. I love this article (linked) from The Washington Post https://lnkd.in/gh_upNRR about the success of Critical Role, a creator-owned company that turned Dungeons & Dragons play sessions into a spectator event, because it both perfectly exemplifies this shift, and it celebrates DnD culture which is smart, growing like wildfire, and formed so much about my youth. Critical Role has not only captured but also sustained the interest of millions by delivering specialized content that resonates deeply with its audience. This is the power of niche media. They are not just broadcasting; they are engaging millions of loyal viewers through the development and celebration of the DnD niche. They know their viewers’ interests, and passions and leverage this understanding to create deeply immersive content. This is where mass media outlets struggle – their broader focus often dilutes too far to captive. For business leaders and entrepreneurs, the message is clear: don’t try to be everything to everyone. Serve your niche. #CreatorOwned #MediaEvolution #NicheMarkets #BusinessStrategy #InnovationInMedia #DnD
As D&D booms, ‘Critical Role’ makes its own kind of nerd celebrity
washingtonpost.com
