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Did you know that less than 3% of music producers are female? That means 97% of the music we listen to in campaigns is produced by men. Propeller Group is proud to be partnering with the Female Leaders' Club at MAD//FEST and a panel not to be missed is taking place Thursday 4th July at 12.10pm, hosted by the incredible Becky Wixon from Songtradr as part of its Balance the Mix initiative - aiming to reshape the landscape of diversity in the music industry. In this session titled Balance the Mix: Why Better Female Representation in Music is Crucial for Authentic Storytelling, Becky will be leading a discussion on ‘who makes the work, shapes the work’ - why it’s important to have diverse voices included at all stages of creative production, not just in front of the camera. In the wake of parliament’s ground-breaking report ‘Misogyny in Music’ earlier this year, the discussion will lean into how we move beyond the ‘boys club’ music industry to a more equitable one. We are excited to announce that Becky will be joined by ilā Kamalagharan, co-founder and creative director of Maison Mercury Jones the UK’s first (and only) trans+ queer POC led music branding agency which collaborates exclusively with artists and composers from underrepresented backgrounds to create meaningful and inclusive music partnerships. They will be joined by Eve Horne, a singer songwriter and producer with over 20 years' experience in the industry, sitting on the board of the The Music Producers Guild and on The Ivors Academy as well as being the founder of We Are The Unheard, which strives for equality in the music industry, focused on developing women, women of colour, and gender minorities in production and songwriting. We hope to see you at this important session and do look out for the Propeller team who will be at MAD//FEST throughout the week. #madfest2024 #marketing #media

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Niro Knox 🎗️

Trailblazer Cold Reach Marketer | Data Scientist | AI Engineer | Automation Specialist | Software Engineer | I’m also a Badass Les Paul Player ✡🤘🏼

1w

This panel sounds incredibly important and timely. Diverse voices are crucial for shaping authentic storytelling in the music industry. Excited to see the impact of initiatives like Balance the Mix! 🎶🌟

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