Propeller Group’s Post

What a pleasure to speak to NewDigitalAge about Ethics, AI, building a brighter future using technology and so much more. Read my full take on how to empower all peoples (within and outside of our industry) to feel like their actions can make a positive change in our world - including personal insights on my digital hero here: https://lnkd.in/enVpCptv #media #advertising #AI #digitalmedia

Publicists got shout-outs at the Oscars last night, and it was a moment. Take a bow, #PR!   Da’Vine Joy Randolph and Robert Downey Jr., who both won Oscars for supporting roles, saluted the importance of their publicists in the midst of their own limelight, spotlight, and footlights.   In that peak moment, some people don’t even remember to thank their spouses. The two actors at different career points -- Da’Vine Joy a new face and, Robert a Hollywood veteran -- agreed on the value of their publicists. They know: Publicists are the ones who bring up your name when nobody else is talking about you, your company, or your talent. That is what I do for my clients.   Apparently, the Academy would prefer no insider business names get mentioned at the Oscars, and I agree the art of cinema should come first. But many industry names are dropped. And, in giving day-in and day-out support to a client, facts are facts. Publicists are part of a winning team and you can’t stop client gratitude.   Have an Oscars laugh and see more memes in this article about Da'vine: https://lnkd.in/daQs3J5r Robert Downey Jr.'s speech: https://lnkd.in/d8PHZ5Ew ➡ The Academy will be adding a new Oscar for casting. What do you think: Are behind-the-scenes skills like casting and PR important in the movie world? Andrea Walker-Leidy Eva Keiser, APR #Oscars #PR #AcademyAwards #celebrate

Exciting news today Sinch! “Rapid digitalization and advances in technology and AI are causing businesses throughout the world to reconsider and reevaluate how they service and communicate with their customers. Sinch has the products, capabilities, and expertise to deliver against these new requirements, but we can do much more to improve our commercial velocity, win new customers, and drive growth”, comments Sinch CEO, Laurinda Pang." ❤️ Customer centricity ❤️ Improved employee engagement and fulfillment  ❤️ Future-ready operations ❤️ Organic growth #wearesinch

(Please read the following question with a Seinfeld voice) ***What’s the deal with NBC? It took 9 years! I bumped into this clip of Howard Stern interviewing Jerry Seinfeld and I thought to dissect it a bit, because I can’t stop relating it to talent in organizations. Why did it take them that long? - He didn’t fit the current mold of sitcom creators? - Too young? - No experience writing sitcoms? - Jerry didn’t approach them? - Just because you thrive in Stand-up comedy, it doesn’t mean you can write a successful sitcom? All of these would be valid points - but 9 years?! I know Jerry Seinfeld is an anomaly, but they waited too long. —— If we have an employee on the up and up trajectory, and they are consistently performing well and adding value…let’s add momentum! Talk to them about the future. Don’t wait for the opportunity to present itself, schedule that conversation and help/guide them and more importantly, inspire them! They might not be your most traditional promotion or hire but that shouldn’t keep you from having the conversation. Some people might not wait 9 years. —— 4 Facts about Seinfeld: - Listed as one of the Highest earning Sitcoms of all time (over $4 Billion)🤑🤑🤑🤑 - Averaged 26.6 million (beating Friends) - 76.3 Million people watched the finale - Won 10 Primetime Emmy’s #TalentAcquisition #TalentDevelopment #seinfeld

Are you unknowingly acting a part? In the digital realm, there are two roles: consumers and producers. It's up to you to choose your role. Press ▶️ and let me know your thoughts. #communicationskills #thoughtleaders

Deciding how we're going to decide. This was the most impactful thing I learned when I took the Australian Institute of Company Directors course on how to be a Director. It sounds simple in concept and much more challenging in practice. ❔ What kinds of things will we decide? ❔ Who needs to be involved? ❔ How will we build up evidence and confidence to support the decision? ❔ Do we want to have a consensus or a majority? ❔ Is it a decision for all or for particular groups or individuals? ❔ Do we have an advice model where if there is no critical dissent (ie. not dangerous nor damaging), the person guiding the decision can go ahead? This is a big topic for us as we embed how we work together to define how we want decisions to be made within our EOT (employee ownership by trust) business at Meld Studios. It's our due diligence process. Our spending guidelines. Our ways of engaging. It's not easy, AND it's refreshing that it's talked about and pushed into, especially because we value agency, trust and autonomy. It's in everything. If we're working on something as a collective, we have to get clear on how we're going to move through it together. It's a rehearsal ahead of the show! #DecisionMaking #DesigningBetterFuturesTogether

Director Should Know Everything

Sometimes we think that our work is the most important thing in the world. In this story, learn about how Publicis Sapient really is changing lives. Nigel Vaz, our CEO, discusses how Publicis Sapient helps companies compete in the digital world and have a real impact on their communities, highlighting Impact Film 2 “Forgiving Johnny.”

You'd think that the CEO's and other top people of our most creative companies -- Disney’s Dana Walden, Alan Bergman and Bob Iger, Amazon Studios’ Mike Hopkins and Jennifer Salke, Netflix’s Ted Sarandos, Universal’s Donna Langley, Warner Bros Discovery’s David Zaslav and Viacom/CBS's Bob Bakish, & all the other senior people at the other studios would have empathy for the creatives who work for them. You'd expect that at least one of them would jump in, get involved and move to end this strike. Being the head of a creative company requires real leadership and that includes being aware of where the company's creativity actually comes from.

Connection to culture matters more than ever. This means that you if you have a genuine connection to the culture of the people you are aiming to reach. In our case, we know them because we are them. When you’re deeply connected to culture, you can move much faster and more effectively than those who are not. We don’t need to spend six months immersing ourselves in a company to help them reach their goals. We fly in like a hit squad and get quantifiable results ASAP. Large ad agencies are feeling the pain, laying off hundreds while we’re steadily growing. Why? Aside from the fact that Oscar Pena and I are two charming mofongo-eating New Yorkers, we believe this is because of our relentless transparency and effectiveness. Our connection to culture is our superpower. “This is the best campaign we’ve ever had,” said by all of our clients. That means the money they spent on us turned into a hefty ROI for them, and that’s always our #1 goal. Talk to us(Luis Guzmán voice) Original image of freestyle, time-traveling Luis Guzmán by us.