Rakesh Raghuvanshi’s Post

#hyperlocal is a must for brands 1.Brands generate more than 70% of their sales revenue from dealers, distributors, multibrand retailers, or traditional sales channels? 2. Brands allocating more than 60+% of their total advertising budgets to Google, Meta, and News sites? 3. Brands witnessing a high churn of dealers due to poor business or brand off-takes? where to start? Here is a quick guide for you to see where you stand when it comes to Hyperlocal Marketing tech stack for dealers - if you are looking for solutions that helps you build a robust marketing ROI - and loved by your sales team too 😊- this is the way to go

Many advertising executives are aware of the risks involved in relying on third-party cookies. However, the impact of these risks became evident a few weeks ago when a technical glitch caused the sandbox to be non-functional for several hours. This led to a significant drop in ad revenue for the companies testing the sandbox. Although Google quickly resolved the issue, it served as a warning to ad executives about the potential problems they may face once third-party cookies become obsolete. For brands that heavily invest in discovery and performance, it is essential to have their own first-party cookies to support and validate their investment decisions and make sure they are GDPR compliant at the same time

"Pricing serves as an indication of the confidence in your ability to deliver on your product promise." Analysts at Centrum Stock broking said that with this price hike they believe Asian Paints is still confident in its ability to produce double-digit volume and is not concerned about new competitors. They expect Asian Paints to emerge as a strong player, moving from share of surface to share of space inside the home in line with its core strategy https://lnkd.in/dFqqPkyZ

"Having trouble attracting quality leads? Resolve it with Sekel Tech’s Hyperlocal Discovery & Omni Commerce Platform. Now, you can conduct A/B testing before making a big commitment. Try out just 10 stores for 3 months, measure your output per location, and see for yourself. It's just 6K per month per location. Learn fast, scale fast, and beat your competition this upcoming festive season for sure!" Because you can only improve what you measure

Ann Lundberg It's so accurate in pointing out some fundamental truths. Things are rapidly changing with younger, bolder managers who prioritize knowledge over attitude and don't rely on herd mentality. It's like the saying, "How do you eat an elephant? One bite at a time." They believe in testing fast, failing fast, and learning fast. learning fast. learning fast. 😊

It’s so true when you pay a premium for a product and service you better deliver the same it as simple as that -