Retail Summits’ Post

 Thoughts & takeouts from #Cannes now that I am back at Lewis Mansions.  I'll start with a great quote from Brian Morrissey great ‘The Rebooting’ newsletter: “𝘉𝘢𝘤𝘬 𝘸𝘩𝘦𝘯 𝘊𝘢𝘯𝘯𝘦𝘴 𝘸𝘢𝘴 𝘴𝘵𝘪𝘭𝘭 𝘵𝘩𝘦 𝘱𝘳𝘦𝘴𝘦𝘳𝘷𝘦 𝘰𝘧 𝘧𝘦𝘥𝘰𝘳𝘢𝘴, 𝘐 𝘸𝘰𝘶𝘭𝘥 𝘯𝘰𝘵 𝘩𝘢𝘷𝘦 𝘦𝘹𝘱𝘦𝘤𝘵𝘦𝘥 𝘨𝘳𝘰𝘤𝘦𝘳𝘺 𝘴𝘵𝘰𝘳𝘦𝘴 𝘵𝘰 𝘣𝘦 𝘩𝘦𝘳𝘦 𝘢𝘴 𝘣𝘪𝘨 𝘢𝘥 𝘴𝘦𝘭𝘭𝘦𝘳𝘴. 𝘉𝘶𝘵 𝘩𝘦𝘳𝘦 𝘸𝘦 𝘢𝘳𝘦. 𝘛𝘩𝘦 𝘧𝘢𝘴𝘵 𝘨𝘳𝘰𝘸𝘵𝘩 𝘰𝘧 𝘳𝘦𝘵𝘢𝘪𝘭 𝘮𝘦𝘥𝘪𝘢 𝘪𝘴 𝘢 𝘴𝘪𝘨𝘯 𝘰𝘧 𝘩𝘰𝘸 𝘮𝘶𝘤𝘩 𝘵𝘩𝘦 𝘢𝘥 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘩𝘢𝘴 𝘤𝘩𝘢𝘯𝘨𝘦𝘥.” Yes, Retail Media + Commerce Media were one of the top themes.  As Marco Steinsieck points out in his review of Cannes “𝘛𝘩𝘦 𝘮𝘢𝘫𝘰𝘳𝘪𝘵𝘺 𝘰𝘧 𝘵𝘩𝘦 𝘣𝘦𝘢𝘤𝘩 𝘩𝘰𝘶𝘴𝘦𝘴 𝘢𝘯𝘥 𝘵𝘦𝘯𝘵𝘴 𝘸𝘦𝘳𝘦 𝘰𝘤𝘤𝘶𝘱𝘪𝘦𝘥 𝘣𝘺 𝘙𝘔𝘕𝘴, 𝘙𝘔𝘕 𝘵𝘦𝘤𝘩 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴, 𝘢𝘨𝘦𝘯𝘤𝘺 𝘣𝘶𝘺𝘦𝘳𝘴, 𝘰𝘳 𝘙𝘔𝘕 𝘤𝘩𝘢𝘯𝘯𝘦𝘭𝘴. Marco also points out that ““𝘵𝘩𝘦 𝘱𝘢𝘤𝘦 𝘰𝘧 𝘳𝘦𝘵𝘢𝘪𝘭 𝘮𝘦𝘥𝘪𝘢 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯 𝘪𝘴 𝘢𝘤𝘤𝘦𝘭𝘦𝘳𝘢𝘵𝘪𝘯𝘨. Aside from, personal highlights included: #1 Two great sessions from Ascendant Network put together by Susan MacDermid and Marti Funk: -> The 'Frenemies' Panel on how RMNs should partner with the big holding company agencies - some very candid views exchanged between the Retail Media and Commerce Media heads of the big agency groups and the audience. We need a lot more of this! -> The RMN Ascendant Council lunch where the top folks from Retail Media around the world met. Some very interesting insights from United Airlines & how they are setting up their advertising network. #2 The Beet TV session with Parbinder Dhariwal, VP CVS Media Exchange (CMX) Marcus Harper from The Trade Desk and Amie Owen from Kinesso Commerce - which set the tone for the week talking about audiences + data. #3 The Kroger Precision Marketing / 84.51˚ team of Cara Pratt & Brian Spencer had a fantastic panel with Diana Haussling of Colgate Dana McGraw from Disney called "Creating the Happiest Place in CTV" - an eye-popping insight into the use of audiences + data as well as team structures on the back of Retail Media. #4 Boston Consulting Group (BCG) Retail Media 3.0 panel with Lauren Wiener Cara Pratt Parbinder Dhariwal Richard Nunn #5 Speaking at Nectar360 Retail Media Summit (big thanks to Alice Anson and Amir Rasekh) & seeing Paul Brooks of Coles 360 showing how Retail Media is done 'down under' #6 IAB Morning breakfast on Instore Measurement hosted by the inimitable Yara Daher & Jeffrey Bustos #7 Speaking in the Palais about Creative, Media + Commerce Combined featuring some great brand case studies. And Cannes is really the best place to make new friends and hang out with old friends such as Lauren Livak Gilbert Jessie Bove Dowd Andrew Lipsman Keith Bryan Keith Browning James Bauer Jon Harding John Georgas Darren Jacobs Shenda Loughnane Most fun? Doing the "Cannes Sessions" Daily Round Up Podcast on That's What I Call Marketing with Conor Byrne!  

We had a great day at the InternetRetailing hosted event, Retail Media X, this week! We had the opportunity to hear from industry leaders through thought-provoking presentations and engaging fireside panel discussions. 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝗼𝗺𝗲 𝗸𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: 𝗗𝗮𝘁𝗮 𝗮𝗻𝗱 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆 𝗶𝘀 𝗸𝗲𝘆: Retailers will win with brands if they are collaborative and transparent with their data. Showing what’s working, as well as being open and honest around what’s not worked, in a standardised framework, is key to driving long term business growth 𝗧𝗵𝗲 𝗙𝘂𝗹𝗹 𝗙𝘂𝗻𝗻𝗲𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆: Retail media is extending out of the store and into the upper marketing funnel, way beyond the short term ROAS metric. However, to win against more traditional brand building channels, evolved metrics that prove ROI need to be adopted. Conversely, for retailers to attract brand budgets into their owned store and online spaces, it is important to create and curate immersive brand experiences, delivered consistently and at scale. 𝗧𝗵𝗲 𝗳𝗶𝗴𝗵𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗠𝗲𝗱𝗶𝗮 £: There are no new ‘retail media dollars’. A fragmented and complex ecosystem of retailer walled gardens will become an increasing barrier for brands to navigate. The Retail Media industry needs to work collectively to attract spend from other channels. Retail Media Networks must be able to integrate easily into an agency’s media planning and buying process through use of consistent formats and technology to deliver a frictionless end-to-end trading experience. Colin Lewis talked about ‘The Chasm’ a retailer must traverse - the elements of its business to address in order to move from a trade income business to generating incremental retail media revenue successfully. One of our favourite slides of the day and a change management challenge we know well! Thank you to all the speakers and organisers for an enlightening event! It’s always great to catch up with old faces as well as making new connections – nothing beats those face-to-face interactions! #retailmediax #retailmedia #fmcg #retail #media #data #marketing #cpg #brand #agency

Only 7.5 weeks to go until the UK's first-ever Retail Media Summit, and we have some exciting news 👀 Back in May, Forbes cited retail media as the third-largest digital channel in the world. To put that number into context, it is likely to overtake social advertising in the next five years, becoming the second-largest digital channel behind paid search. It’s no biggie, but for the past 15 years we've been helping retailers and brands understand the evolving role of retail media and the potential ROI when executed correctly. And, in just under 8 weeks, we are proudly hosting the UK's inaugural transatlantic Retail Media Summit UK in partnership with the Path to Purchase Institute. 📍Today's summit news is all about location, location, location… *drum roll please* …and we are thrilled to reveal that the event will take place in the heart of Shoreditch, at Shoreditch Studios Ltd. 🥳 If you're a retailer or an FMCG brand, join us under the iconic railway arches for what promises to be one of the most significant retail media events of the year. Secure your free ticket today by visiting the following link: https://lnkd.in/ezGeuZ-f #retailmediasummit #retailmediaevent #partnerships #retailpartnerships #commercemedia

Minneapolis, it's a beautiful day! Let's connect and discuss trends in commerce marketing as we move into a cookieless digital landscape in 2024. #cookieless #shoppermarketing #commerce #contextual #Contextualcommerce #digitaladvertising #retail

Getting ready for the long Labor Day Weekend ahead and the upcoming Fall industry conference season. Look forward to engaging with retailers, brands, technology companies and the industry broadly. Here is where I will be the next two months, DM me if you want to connect in advance or at the event: RetailTEC by Winsight, LLC in Dallas on 9/11-13. I'm giving a key note presentation on why you should invest in retail technology to build long-term growth. Thrilled to be a part of this inaugural event that will enable Convenience and Grocery Stores to connect technology solutions to drive their businesses! Jeanie Hornung, Mitch Morrison, Mike Marino Groceryshop in Las Vegas on 9/19-21. Excited to see my fellow Advisory Board Members and colleagues across retail, CPG and technology. Looking forward to hearing from the top industry speakers, participating in Meetup, and socializing with our industry! Krystina Gustafson, Joe Laszlo, Sophie Wawro The NACS Show in Atlanta on 10/4-6. I am moderating a panel discussion on Retail Media Networks and the opportunity ahead for Convenience Stores. Excited to help define RMNs and showcase the significant growth potential for the channel with the most purchase frequency! Kaitlin Bivens, CMP, Lori Stillman CDP World by Treasure Data in Las Vegas on 10/24-25. I'm giving a breakout presentation on the value CDPs bring to a retailer's overall marketing program. It's time to enhance your MarTech and AdTech in order to build resilient customer relationships! Mark Tack, Nick Davis Staying active in our industry conferences is important to me. It's the best opportunity to network, share knowledge, gain exposure to innovation, develop my skills and gain a deeper understanding of our retail industry. #retail #retailinnovation #digitaltransformation #omnichannel #retailmedia #technology #innovation #convenience #marketing #marketingautomation #customerdataplatform #customerexperience #networking #collaboration

In May, the Social Commerce Summit is back. This time, in New York. 🗽 An exclusive gathering for the greatest minds in marketing from the world’s biggest fashion & beauty brands, it’s the ultimate place to figure out what’s going on in the landscape of Social Commerce. So far, we'll be welcoming Cory Weaver, Ph.D. & Stacie Jackson from Abercrombie & Fitch Co., Jess Riffle from Coty, Lia Haberman, Anna Vale, Janna Neinken from Brooklinen, and Bri Kennedy from Maesa to the stage. Brought to you by the Building Brand Advocacy podcast, the Social Commerce Summit: New York is taking place on Wednesday May 8th at The Whitby Hotel. Check out these highlights from London in January, featuring guests from Michael Kors, Dr. Martens plc, Monica Vinader Ltd, NADINE MERABI, Spectrum Collections Limited & speakers from TikTok, REFY, and Mallows Beauty, for a glimpse of what’s in store. More speaker announcements & an agenda will follow. To join us, head to the event page linked in the comments. 👇 Check it out. Secure your ticket, before it’s sold out. (If you’re a fashion or beauty brand that’s a friend of Duel’s, there’s a few free tickets available. DM us to get on the list.) #SocialCommerceSummit #SocialCommerce #BuildingBrandAdvocacy #NewYorkEvents #NewYork

🌟 Ezra Firestone's Session at #RetailFestUSA: A Glimpse into E-commerce Mastery! 🌟 Just days ago, Ezra Firestone, the e-commerce mogul, delivered an eye-opening session at Retail Fest USA. Known for transforming online retail, Ezra shared invaluable strategies that are reshaping the digital market landscape. 📊 🔑 Key Insights: • Embrace the digital shift: In a world where technology evolves daily, staying ahead means embracing change. • Customer-centric approach: Understand your audience deeply to create impactful, personalized experiences. • Leverage social media: Ezra's success story is a testament to the power of engaging content and community building on platforms like Instagram and Facebook. • Data-driven decisions: Make analytics your ally to refine strategies and boost ROI. 🚀 The essence of Ezra's message? Innovate, connect, and grow. His teachings are a blueprint for anyone aspiring to leave a mark in the e-commerce world. Missed the action at San Diego? Don't worry! Join us at Retail Fest Gold Coast, where the journey of learning and growth continues. Expect more industry leaders, more groundbreaking ideas, and an event that's all about scaling your success in the retail realm. 🌊🌞 #RetailFest #GoldCoast #Ecommerce #Success #ScaleUp #Retail #Innovation #EzraFirestone

🌟 Ezra Firestone's Session at #RetailFestUSA: A Glimpse into E-commerce Mastery! 🌟 Just days ago, Ezra Firestone, the e-commerce mogul, delivered an eye-opening session at Retail Fest USA. Known for transforming online retail, Ezra shared invaluable strategies that are reshaping the digital market landscape. 📊 🔑 Key Insights: • Embrace the digital shift: In a world where technology evolves daily, staying ahead means embracing change. • Customer-centric approach: Understand your audience deeply to create impactful, personalized experiences. • Leverage social media: Ezra's success story is a testament to the power of engaging content and community building on platforms like Instagram and Facebook. • Data-driven decisions: Make analytics your ally to refine strategies and boost ROI. 🚀 The essence of Ezra's message? Innovate, connect, and grow. His teachings are a blueprint for anyone aspiring to leave a mark in the e-commerce world. Missed the action at San Diego? Don't worry! Join us at Retail Fest Gold Coast, where the journey of learning and growth continues. Expect more industry leaders, more groundbreaking ideas, and an event that's all about scaling your success in the retail realm. 🌊🌞 #RetailFest #GoldCoast #Ecommerce #Success #ScaleUp #Retail #Innovation #EzraFirestone

If brands want to expand to more retail media networks, they will need to invest in staff. Together with Stratably, we interviewed digital executives to learn more about how they ‘do’ retail media, and we found that brands with no dedicated staff, that typically rely on an agency partner, are active on three to four retail media networks, whereas teams of 10 or more engage with seven or eight networks, on average. How many individuals dedicated to retail media do you have, and should you have to keep pace with your peers? Read all details about how teams and investments shift in times where retail media is rocking the #ecommerce space in the report! ⬇ See comment below for link to the report ⬇ #digitalleaders #digitalshelf #retailmedia Russ Dieringer Lauren (Livak) Gilbert

One week until Adweek's Retail Media Summit in Minneapolis! Will you be in attendance? 😀 This year, V2 Strategic Advisors's Chief Growth Officer, Jill Dignan, and our Account Director, Alex Johnson, are heading to Minneapolis, where we are pleased to be joining Retail Media-focused colleagues and partners from all over the country to discuss and share best practices. This event is for you if you work in retail or retail media and live in the Greater Minneapolis area. Retail media is evolving as a key component of the marketing mix, and marketers need to know the latest strategies and trends to succeed. This Retail Media Summit will explore the retail media ecosystem with thought leaders, covering the platforms and strategies helping marketers drive customer engagement and business impact. You'll also hear from marketers using retail media to drive results closer to the point of purchase, gaining actionable insights from their successes. If you and your team also plan to attend, we would love to connect and discuss your Retail Media growth plan with your team. We work with clients weekly, helping them evaluate and consider where and how their retail media program can drive greater efficiency and scale up with them as their needs and demands grow. After all, if you are successful today, it just means that you will have more demand later (a good problem to have), but what does that look like exactly, and are you ready to manage all the little components of that with your tech stack today? This is where V2 can be your trusted advisor. We look forward to seeing you there! To secure time with V2, connect with us here: https://lnkd.in/gRbbCwgk. To visit the Summit's full agenda, please visit https://lnkd.in/er--skmH. #RetailMediaSummit #V2StrategicAdvisors #RetailMedia #Advertising #Retail