Sarah Hopkins (née Rosenberg)’s Post

A new year might make you hungry for change, but how do you know when it’s time to rebrand? Truth is, there isn’t one right answer—a variety of catalysts could trigger a rebrand, including: 🎁 Launching a new product that doesn’t fit within the current brand architecture. 👋 Engaging with a new, previously untapped audience. ↩ ️ Pivoting your core offering to meet the changing needs of the market and/or stakeholders.   🚀 Scaling up to ensure long-term sustainable growth. 🤝 Blending two or more brands into one. We’ve helped everyone from ambitious start-ups to legacy powerhouses navigate these changes as a strategic and creative partner. What other changes would call for a rebrand? 🤔

A new year might make you hungry for change, but how do you know when it’s time to rebrand? Truth is, there isn’t one right answer—a variety of catalysts could trigger a rebrand, including: 🎁 Launching a new product that doesn’t fit within the current brand architecture. 👋 Engaging with a new, previously untapped audience. ↩ ️ Pivoting your core offering to meet the changing needs of the market and/or stakeholders.   🚀 Scaling up to ensure long-term sustainable growth. 🤝 Blending two or more brands into one. We’ve helped everyone from ambitious start-ups to legacy powerhouses navigate these changes as a strategic and creative partner. What other changes would call for a rebrand? 🤔

Here's a little insight into why we became Boostworks!

Rebranding is not the solution

Ask Yourself These Questions for a More Successful Rebrand

We're about to embark on a long-overdue makeover, and we couldn't be more excited! You know how much we love a rebrand, right? We won't spoil all the surprises yet, but watch this space for a few teasers here and there. 👀 Glow up loading… #Rebranding #WatchThisSpace #GlowUpComingSoon #ExcitedButTryingToPlayItCool #MarketingAgency #BrandStrategy

It takes a lot to pull off a rebrand. You may have questions like, “How do I measure success?” or “What’s the biggest mistake I could make?”. Lucky for you, we answer these questions in our latest conversation-style blog, in which Kriston reveals our process for a successful rebrand. Read more here: https://lnkd.in/ggMzaG3N

Rebranding is challenging! And complex. But definitely rewarding. At Skyrise we recently launched a brand refresh that was almost a year in the making post merger. It was quite a journey, so I’ve laid down my thoughts about how we go to market in a way that best reflects what we believe and what we do. In today’s world of constant change, no-one can afford to stand still. #programmatic #rebrand #cookielessfuture

I love helping creatives, Stay Creative.  Thanks to a nudge by Genny Dee I’m going to be doing mentorship sessions through ADPlist again. I’ll be focusing on providing mentorship across these areas 👇 ✨ Growing and scaling design/creative teams - How to understand and shape your team’s purpose. - How to align your team’s purpose with the needs of the business. - How to measure your team’s purpose. - How to understand, articulate & share your team’s value  🤝 Cross-functional team collaboration - How to break down those pesky silos & bring everyone along for the ride - How to facilitate workshops - How to get shared alignment around problemtunities & solutions, together. - How to win fans inside and out of your team (Hint: Likeability). 🚀 Career leveling and progression - How to self-level, and then identify your gaps, weakenesses and strengthes.  - How to put an actionable & achieveable 90-day growth plan together. 🔧🗣️Core and soft skill assessment and refinement - How to use the tools of the trade & become an expert at your design craft. 🚢 Smoother operations—workflows, processes, and governance  - How to standup lean & or agile sprints using popular PM tools.  - How to accelerate product innovation using desirability, feasibility & viability. 💡Team Leadership - How to have tough conversations with compassion. - How & when to celebrate your team’s wins. (Hint: Early, often & be specifc). - How to fight for the right opportunities for your team. Interested?  I’m open for mentorship sessions starting the second week of July. Schedule some time & let’s work together to get you where you want to go…

I love helping creatives, Stay Creative.  Thanks to a nudge by Genny Dee I’m going to be doing mentorship sessions through ADPlist again. I’ll be focusing on providing mentorship across these areas 👇 ✨ Growing and scaling design/creative teams - How to understand and shape your team’s purpose. - How to align your team’s purpose with the needs of the business. - How to measure your team’s purpose. - How to understand, articulate & share your team’s value.  🤝 Cross-functional team collaboration - How to break down those pesky silos & bring everyone along for the ride. - How to facilitate workshops. - How to get shared alignment around problemtunities & solutions, together. - How to win fans inside and out of your team (Hint: Likeability). 🚀 Career leveling and progression - How to self-level, and then identify your gaps, weakenesses and strengthes.  - How to put an actionable & achieveable 90-day growth plan together. 🔧🗣️Core and soft skill assessment & refinement - How to use the tools of the trade & become an expert at your design craft. 🚢 Smoother operations—workflows, processes, and governance - How to standup lean & or agile sprints using popular PM tools. - How to accelerate product innovation using desirability, feasibility & viability. 💡Team Leadership - How to have tough conversations with compassion. - How & when to celebrate your team’s wins. (Hint: Early, often & be specifc). - How to fight for the right opportunities for your team. Interested? I’m open for mentorship sessions starting the second week of July. Schedule some time & let’s work together to get you where you want to go…