We've had the chance to speak with some incredible folks in the #NorthwestArkansas and #Retail community over the last 3 months at Fieldbook Studio (a High Alpha Innovation Venture Studio)...
Here are 5 observations we've made as a result of tapping the collective brain power of Tyler Scantlan, Scott Benedict, Matt Martin, Benn Manning, Carli Rosencranz and many others:
1) CPG Brokers Aren't Just Connectors: CPG Brokers are indispensable for both brands and retailers. They fill gaps left by retailers, who continue to reduce their in-house support offerings, year-over-year.
2) Inflation's Silver Lining: While inflation pinches wallets, it’s driving innovation. Brands are getting creative with lower-priced offerings and tailored experiences to meet changing consumer demands.
3) Point-solution Technology Isn't the Answer: Not all tech solutions are created equal. Brands need to be selective, integrating solutions that offer more than a painkiller to one isolated pain.
4) Retail Analytics Needs a Reality Check: Integrating online and offline channels is crucial, but the tools are often siloed and ineffective. True omni-channel success requires breaking down these barriers.
5) Small Brands have a Clear Shot at Giants: Emerging brands, though resource-constrained, are capturing consumer interest with agility and innovation. They often outshine larger competitors bogged down by bureaucracy.
#RetailTrends #ConsumerTrends