New Update - META Flexible Format. Ads include 'asset' GROUPS at the Ad level. Meta Ads' 'Dynamic Creative' is being phased out in favour of the 'Flexible' ad style. At the same time, Flexible Ads formats are now available to more accounts, including standard ad sets of the Sales type, with minor design and feature upgrades since their initial release in November 2023. One notable new feature of Flexible Ads is the addition of asset "Groups" at the ad level. Groups enable you to organise materials thematically and even assign distinct Destination URLs. Up to three groups can be created inside a single ad. These asset Groups make a lot of sense when we consider Flexible advertisements as a replacement for Dynamic Creative advertisements (which only allow for one ad per Ad Set). However, with standard campaign types that already allow for many advertising, the proper usage of asset Groups may not be as obvious. What are the benefits of Groups in Flexible Ads? Wouldn't it be better to develop separate adverts for different asset groups? This is not totally evident at the moment, so we may expect Meta to provide additional information and modifications soon.
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Digital Marketing at Edge.be | Meta (Facebook/Instagram) Ads Enthusiast | Ads Tips & New Features | Voted Top 25 in PPC Worldwide | 16+ Years in Digital 🚀 Follow for Updates
30 Important Facebook Ads Updates 🔥 this year so far: 1. Introduction of Advantage+ audience 2. Introduction of a 'Flexible' ad creative format 3. Greater daily budget flexibility: Meta may spend up to 75% over your daily budget 4. See the max amount by which you can increase your budget without reentering the learning phase. 5. Promote your Facebook Group in Meta Ads Manager. 6. Ads with locations in the EU, the EEA or Switzerland will temporarily no longer deliver to audiences under 18. 7. Meta will offer a ‘no ads’ subscription for Facebook and Instagram users in the EU, EEA and Switzerland. 8. You need to verify your custom events in Events Manager. 9. Schedule budgets in advance and set higher budgets for ad sets within specific time periods. 10. Collection ads for Instagram and Facebook Reels 11. Multi-destination Reels carousel ads 12. The CTA button on Instagram Stories ads is being replaced by a link sticker. 13. Adjust the default CTA position of your Instagram Story ad 14. Reach & Frequency buying is now called 'Reservation'. 15. Set account controls for all Advantage+ shopping campaigns. 16. Set a 'Cost per result goal' in Advantage+ shopping campaigns. 17. Schedule budgets for both Manual and Advantage+ campaigns to optimize budgets during higher sales and promotional time periods without the need to manually adjust budgets at the desired times. 18. Optimize for value of conversions in Advantage+ shopping campaigns and set a ROAS. 19. Create Reminder ads in Meta Ads Manager itself. 20. Schedule individual ads and set start and end dates for each specific ad in your Advantage+ shopping campaigns. 21. Meta Ad Library: See a lot more ad targeting details from advertisers targeting EU locations. 22. Option in Ads Manager to send traffic to your Instagram Profile. 23. The 1-day engaged-view option is a new attribution setting that is available for video ads. When selected, you can report on engaged-view conversions. 24. Feature for Lead Gen in Facebook Ads: The Instant Form Browser add-on 25. The location of your Facebook Pixel is moved to a 'Dataset'. 26. You can now only target 'People living in or recently in this location'. 27. The option to enable or disable audience expansion when selecting detailed targeting like interests and behaviors is gone for performance-driven campaigns. 28. When you have a high performing ad set, you may now see a notice 'High performing' in Ads Manager that contains suggestions based on the performance. 29. The 'Instant Articles' placement is gone. 30. The option to add an 'audience parameter' when working with Advantage+ Shopping campaigns to monitor performance of new vs. existing customers. --- Hi 👋 Did you read this post? Then you should hit Follow to stay updated on all new features and insights. #facebookads
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1 Million+ Content Views In Just 14 Days | Worked With B2B, B2C, D2C Brands With Strategic Media Planning & Data Driven Marketing Having 1.5 Crores Spends | Performance Marketing | GA4 | Web GTM & Server GTM
↪️ GOOGLE ANALYTICS 4 (GA4) Headaches & Anxiety Resolved 👇 . 1. Like this post 2. Comment "GA4" (We MUST be connected) 3. I will send the Google Analytics data tracking cheat sheet via DM. . . It has taken me a week to prepare this Google Analytics cheat sheet that has every step and complete tracking setup guide that will help you with data tracking. It includes - GA4 Basics setup. - GA4 Intermediate setup. - GA4 Advanced Setup. - Audit Report that I prepared for data tracking. - Custom events implementations. - Enhanced Ecommerce implementation. - Custom solution in GA4. - Campaign tracking. #googleanalytics4 #googleanalytics #ga4 #digitaladvertising #digitalmarketing #performancemarketing
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