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Media rights fees represent an increasingly important source of revenue for women's #sports leagues. In US women's #basketball, fees jumped tenfold over 13 years in the last college hoops deal and doubled in five years in the prior pro league deal, while in European #soccer, fees quadrupled over five years for the most recent Women's Euro Championship, implying respective 19%, 20% and 38% annual growth rates. Read our latest research: https://okt.to/aTdI0J #ParisOlympics #WomenInSport

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