Steve Silvers’ Post

Don't miss out on the latest #sustainability research in collaboration with IPG Mediabrands: Purposeful Purchase Journeys. Co-authored by Kantar's Gabriele Herrmann-Scharnberg, Michael Hanbury-Williams from IPG Mediabrands and Kantar Sustainable Transformation Practice lead Jonathan Hall, this summary article looks into why just 10% of marketers claimed their companies are “well advanced” on the sustainability journey and provides guidelines for brands to inspire shopper behaviour change using the Purposeful Purchase Journeys research. Read the article here: https://lnkd.in/eJ_HtsGc

Don't miss out on the latest #sustainability research in collaboration with IPG Mediabrands: Purposeful Purchase Journeys. Co-authored by Kantar's Gabriele Herrmann-Scharnberg, Michael Hanbury-Williams from IPG Mediabrands and Kantar Sustainable Transformation Practice lead Jonathan Hall, this summary article looks into why just 10% of marketers claimed their companies are “well advanced” on the sustainability journey and provides guidelines for brands to inspire shopper behaviour change using the Purposeful Purchase Journeys research. Read the article here: https://lnkd.in/eC9WdrJc

Don't miss out on the latest #sustainability research in collaboration with IPG Mediabrands: Purposeful Purchase Journeys. Co-authored by Kantar's Gabriele Herrmann-Scharnberg, Michael Hanbury-Williams from IPG Mediabrands and Kantar Sustainable Transformation Practice lead Jonathan Hall, this summary article looks into why just 10% of marketers claimed their companies are “well advanced” on the sustainability journey and provides guidelines for brands to inspire shopper behaviour change using the Purposeful Purchase Journeys research. Read the article here: https://lnkd.in/gaXRDw7p

Don't miss out on the latest #sustainability research in collaboration with IPG Mediabrands: Purposeful Purchase Journeys. Co-authored by Kantar's Gabriele Herrmann-Scharnberg, Michael Hanbury-Williams from IPG Mediabrands and Kantar Sustainable Transformation Practice lead Jonathan Hall, this summary article looks into why just 10% of marketers claimed their companies are “well advanced” on the sustainability journey and provides guidelines for brands to inspire shopper behaviour change using the Purposeful Purchase Journeys research. Read the article here: https://lnkd.in/e32m9QxM

Did you know, 26% of trends across the CPG space are connected to #sustainability? 🌱 It’s such a broad topic - and consumers’ needs are splintering! 🤯 In the ‘The Sustainability Conversation’ we identify the trends that REALLY matter – to help brands act with confidence in sustainability. You can download the full report here 👉 https://bit.ly/3XTYBxF 

It's no surprise that CPG consumers are increasingly aware of Sustainability trends and brand credentials. This growing awareness and shifting needs represent risks and opportunities for CPG brands. Discover the Sustainability trends that are increasing in importance and the disruptor brands that are capitalizing on these trends in our latest report. Get it here 👉 https://bit.ly/3XTYBxF  

In today's rapidly evolving marketplace, sustainability is a business imperative and there are three key considerations for brands looking to translate their corporate sustainability strategy into actionable brand initiatives:   ❤️ Consumer license to operate: understand the societal role your brand plays. It's essential to align your sustainability efforts with consumer expectations and the values they associate with your brand. 💹 Local market realities: tailor your sustainability initiatives to address the specific needs and challenges of the markets you serve. This ensures your actions are relevant and can drive tangible shared value. ♻ Sector-specific priorities: recognise that different industries face unique sustainability challenges and opportunities. Develop a nuanced approach that reflects the priority platforms of your sector.   By thoughtfully considering these areas, businesses can forge a path that not only supports the planet but also resonates with consumers and differentiates their brand in the marketplace. Let's commit to a future where every brand action reinforces a sustainable vision for society.   At Kantar, we know what your Middle East & African consumers expect on sustainability. Ready to learn more? Talk to Tamara Ojeaga or Astrid Ricketts about our Sustainability Sector Index and discover more in our free report overview here 👉 https://lnkd.in/dXF82vKP #Sustainability #BrandAction #CorporateStrategy

In today's rapidly evolving marketplace, sustainability is a business imperative and there are three key considerations for brands looking to translate their corporate sustainability strategy into actionable brand initiatives:   ❤️ Consumer license to operate: understand the societal role your brand plays. It's essential to align your sustainability efforts with consumer expectations and the values they associate with your brand. 💹 Local market realities: tailor your sustainability initiatives to address the specific needs and challenges of the markets you serve. This ensures your actions are relevant and can drive tangible shared value. ♻ Sector-specific priorities: recognise that different industries face unique sustainability challenges and opportunities. Develop a nuanced approach that reflects the priority platforms of your sector.   By thoughtfully considering these areas, businesses can forge a path that not only supports the planet but also resonates with consumers and differentiates their brand in the marketplace. Let's commit to a future where every brand action reinforces a sustainable vision for society.   At Kantar we know what your Middle East & African consumers expect on sustainability. Ready to learn more? Talk to Tamara Ojeaga or Astrid Ricketts about our Sustainability Sector Index and discover more in our free report overview here 👉 https://lnkd.in/eUZauJEf #Sustainability #BrandAction #CorporateStrategy

Sustainability is a critical issue for today’s brands, so why are their efforts often going unnoticed or being met with skepticism? Catch this live discussion on LinkedIn as Kantar experts dig into this disconnect to uncover why it’s happening and how brands can ensure their #sustainability work better resonates with consumers. Register today: https://lnkd.in/ggbdk_X5

Sustainability is a critical issue for today’s brands, so why are their efforts often going unnoticed or being met with skepticism? Catch this live discussion on LinkedIn as Kantar experts dig into this disconnect to uncover why it’s happening and how brands can ensure their #sustainability work better resonates with consumers. Register today: https://lnkd.in/ejNd2JKf