Sudharshan Anandkumar’s Post

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Co-Founder at TING

Podcast Recommendation: It's important to put your money where your heart is. Money alone cannot be the driver. The joy of the ability to empower individuals, foster meaningful relationships, and cultivate a community of like-minded people is what a business means to us. TING is one such example. Not too surprised, now that I know the backstory, thanks to Sharavana Raghavan - Vitral Brand Expertise (Vitral Tamil podcast) for hosting Mr. Kiran Reddy of Satyam Cinemas. Something that deeply resonates with ting's philosophy. He starts off by saying "When you want to make a difference to someone's experience in a good way." That got me hooked, and the rest of it was just the journey through someone who had the vision and earnest interest to make cinema viewing better for the audience. I often quote this as an example when I speak with my team members internally. Satyam Cinemas had this campaign "for the love of cinema." These words are so true to this brand because they lived every sense of it in reality. From the person who served you popcorn to the person who helped you park, everyone had the same sense of responsibility towards the customer. The purpose of business is to make money, but how you make the money matters. Thank you, Mr. Kiran Reddy, for this. I wish it remained the Satyam it was, but a leaf out of your book definitely helps. Thank you, Sharavana Raghavan, for making the exception to host an English podcast in the already rich roster of Tamil episodes. The questions and the way you navigated the journey were well done. Here is the link to the two-part English episodes (highly recommended for everyone building an experience, not just brands): Part 1: https://lnkd.in/gPhnRqwx Part 2: https://lnkd.in/gjT4P83g Do listen to the rest of the episodes if you understand Tamil; if not, please trouble Sharan for further insights.

This is a mass episode. Just like the mass hits played on Sathyam

Sharavana Raghavan

FMCG Growth Consultant | Accelerating Brands from ₹50cr. to ₹500cr. in revenue, profitably | On a mission to enable 10,000 Super Brands | Podcaster | ex Godrej Consumer, Reckitt, Mondelez, Henkel

1mo

True Sudharshan. I for one would normally dismiss such talk as fluff. But that Kiran has lived what he says and has proven how it can actually come together left me and I'm sure the listeners inspired if not transformed.

Parinita Venkatasubramaniyan

Social Media Marketing, Analytics and Advertising

1mo

I fully agree! Sathyam cinemas wasn’t just a location but an experience. Not to mention the ticket prices which made cinema accessible to all. Will definitely give the podcast a listen

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