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Uncover how gamers, from seasoned pros to casual connectors, are redefining advertising! Activision Blizzard’s latest "The Many Ways We Play" report reveals why brands are shifting to innovative in-game ads to reach a highly engaged audience. Find out how these ads enhance the gaming experience and drive higher engagement without interruptions in our latest blog. 🚀 Link in the comments below.👉  #Advertising #InGameAds # #MobileGaming

Today, more people than ever identify as gamers - an audience that has remained strong even after the pandemic boom. And with endless ways to engage with this audience, gaming has the potential to be a powerful tool for reaching new audiences and building brand affinity. Read on as Senior Programmatic Executive Max Penny-Barrow at The Kite Factory, shares why in-game advertising is a fertile ground for marketers in 2023 and beyond. https://lnkd.in/eZk3MKZw #gaming #gamingadvertising #mediaandadvertising

🎮 There are #gamers among every #generation. Reach your target gaming audience precisely with our gaming #taxonomy! This time take a look at #demography segments 👨 👩 Within our #gaming taxonomy, you'll discover players from diverse global backgrounds, categorized by #age, #gender, or #generation (X, Y, Z). 👉 Access our complete gaming taxonomy to pinpoint your gaming #audience accurately! 📩 Contact us and let's talk about leveling up your marketing: team@oan.pl #players #playstation #xbox #ps5 #nintendo #programmatic #audiencedata #advertising #onlineadvertising #digitalmarketing #digital #ads #targeting #targetedaudience #gamingaudiences #globalgamingaudiences #audiences #genZ #genX #genY

📊 Over 190 million people in the US play video games. And they are not teenagers. The average American player is 36 years old 🎮 🎯 You can easily reach your target audiences within gamers, who are a valuable group for marketers worldwide. Check our gaming taxonomy and reach the right group in your campaigns. ✅ Contact us to talk about how to reach gamers in your target markets: team@oan.pl #gaming #advertising #gamers #players #targeting #audience #GlobalGamingAudiences

How to find and target #GlobalGamingAudiences? Check out this short video of Rafal Szychowski, our CEO, and find out how easily you can reach gamers 🎮 🎯 If you want to check our full #gaming #taxonomy, just contact us 📩 team@oan.pl #gamingadvertising #advertising #digitaladvertising #programmatic #segments #targetedadvertising #gamers #players

Our gaming taxonomy includes over 500 segments of gamers from all over the world 🌍 We provide 📱 Mobile and 💻 Desktop audience data divided into categories, for example, Demography, Device & Platforms, or Game Genre. If you want to target players of a specific age who play on particular platforms - select our data and reach them easily ✅ We also provide regular, non-gaming segments - over 1,400 IAB-compliant audiences gathered globally. ➡ Check our gaming and regular taxonomies - contact us and recieve our full taxonomy: team@oan.pl ⬅ #gaming #data #advertising #taxonomy #audiencedata #programmatic #gamingaudiences #targeting #targetaudience #onlineadvertising

Of all the new games to be released in 2023, #DiabloIV was the most dominant in live-streaming viewership 📈 We at Streams Charts are starting to take stock of 2023, and the first piece in the whole series is Top New Games of Live Streaming in 2023 ➡ https://lnkd.in/dSYpmHsp Diablo IV from Blizzard Entertainment was one of the most highly-anticipated game releases of the year, but the Drops enabled on Twitch gave the title a significant boost over other games in this ranking. #Starfield was released in September and was Bethesda Game Studios's first new universe setting in 25 years. The ARPG exhibited similar viewership statistics to #HogwartsLegacy, only on a smaller scale. Games with co-op functionality, like #BaldursGate3, showed an improvement in viewership retention over singleplayer titles, but multiplayer titles are by far the strongest performers in live-streaming viewership. #streaming #stats #analytics #influencermarketing #influencers Warner Bros. Games, Nintendo, Electronic Arts (EA), Capcom, Larian Studios, Activision #easports #residentevil #streetfighter

This creative for Supercell's Clash of Clans isn't centered around action or mastery motivators as one would probably expect. Instead, it draws inspiration from a less obvious aspect of the game: relaxation. We don’t just get to know the target audience; we also dive into the game’s themes, its community, and what truly motivates players. This ad is a product of that. 🔎 Read the full Clash of Clans case study: https://lnkd.in/e9ez9jdh #mobilemarketing #mobileads #mobileadvertising #mobilegaming

Talk by Kristina Hayhoe and Julia Muszynski, co-founders of Lumily Labs | Roblox for Brands & Digital Marketing and tingz on gaming and the metaverse as evolving innovative platforms for marketers, offering immersive experiences to engage audiences. This session explores strategies to leverage these digital realms for impactful brand interactions and consumer engagement. Watch here: https://lnkd.in/eXByNGbT Contact us to speak at events on marketing and gaming! #marketingdigital #marketinginnovation #digitalmarketing #marketingingaming #brandsandgaming

Need help targeting audiences or growing brand awareness in the gaming, tech, or consumer electronics space? 🎮 Over the past 2 years, we have grown a global audience of over 18 million and worked with Playstation, LG, Corsair, Green Man Gaming, and Cooler Master just to name a few. Leveraging our experience in growing and managing digital communities around WePC, VideoGamer, and PC Guide, our tech and gaming experts excel at creating best-in-class content for global audiences. So what are you waiting for? We’ve got the sector insight to speak to the audiences that matter to you and the creative expertise to create memorable campaigns that resonate with them. #DigitalAgency #Gaming #Tech #Marketing #ConsumerElectronics