When it comes to engaging Gen Z and Gen Alpha audiences, capturing attention can be difficult. When brands look to interact with their audience through in-game experiences, this can become even more complex 🤯 Successful in-game activations hinge on authenticity, respect for the experience, and, ultimately, creating value for the player. Interest isn’t won by brands that simply show up in the right places - they have to show up in the right way and offer gamers something they actually want! In this article, Nicholas Walters, our President & CSO, shares five key insights that brands looking to leverage avatar customization in-game can learn from ⬇️ https://lnkd.in/eEsuP_vp #SuperAwesome #GenZ #GenAlpha
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TotallyAwesome’s Youth-first Digital Insights study shines a light on how brands can connect with Gen Z and Gen Alpha audiences 🧒 👦 As part of our Deep Dive on The Media Convergence, here Pablo Gomez breaks down his top 5 strategies on how brands can engage this elusive audience via the media they love best. 👉 bit.ly/3LyTWMt #ad #genz #genalpha #kids #gaming #youtube #media #brandmarketing
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The way Gen Z and Gen Alpha consume media is radically different to older generations. I'm still (just) under 30, and it already feels so alien to me 👽 😵 Luckily, there are some great studies like this that are keeping me up to speed. Big thanks to TotallyAwesome's Pablo Gomez for sharing with The Drum's readers. #genz #genalpha #media #gaming #influencermarketing #youtube
TotallyAwesome’s Youth-first Digital Insights study shines a light on how brands can connect with Gen Z and Gen Alpha audiences 🧒 👦 As part of our Deep Dive on The Media Convergence, here Pablo Gomez breaks down his top 5 strategies on how brands can engage this elusive audience via the media they love best. 👉 bit.ly/3LyTWMt #ad #genz #genalpha #kids #gaming #youtube #media #brandmarketing
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Did you miss our session at IAB PlayFronts? Or simply want to revisit the highlights? Click the link below to watch the full recording and dive into how brands like Roblox and Wavemaker are forging authentic connections with today's influential demographic. Watch Here: https://bit.ly/49wOXVJ What stood out to you the most from our session? Drop your questions and thoughts in the comments below! #Playwire #IAB #IABPlayFronts #PlayFronts #IABPlayFronts2024 #PlayFronts2024 #InGameAdvertising #Gaming #DigitalAdvertising #GenZ #GenZAdvertising
How Innovative Brands Are Safely and Effectively Reaching and Empowering Gen Z Audiences
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🌟 Excited to share the latest AR campaign on Twitch for "The Acolyte" launch. 1. Streamer vanishes. 2. Mystical vortex in his room. 3. Lightsaber slashing the wall. 4. Countdown to the trailer reveal. These immersive AR elements captivated viewers, highlighting the power of AR in entertainment marketing. Check out the video and see why this is just the beginning of our innovative approach to audience engagement. Sound on 🔉 Stay tuned for what’s next! #AR #MarketingInnovation #Twitch #DigitalMarketing #TechTrends #InfluencerMarketing
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Talk by Kristina Hayhoe and Julia Muszynski, co-founders of Lumily Labs and tingz on gaming and the metaverse as evolving innovative platforms for marketers, offering immersive experiences to engage audiences. This session explores strategies to leverage these digital realms for impactful brand interactions and consumer engagement. Watch here: https://lnkd.in/eXByNGbT Contact us to speak at events on marketing and gaming! #marketingdigital #marketinginnovation #digitalmarketing #marketingingaming #brandsandgaming
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Why getting ahead of the #OlympicGames can give you a competitive advantage? 🥇 The excitement reaches its peak in the days leading up to the Olympic Games, presenting a unique opportunity to understand shifting audience behaviors & align your message around these trends for winning results. Discover more: https://hubs.li/Q02BhMPQ0 #ConsumerBehavior #OlympicsInsights #AdCampaigns #AdTech
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Beyond your brick and mortar ... who is manning your business's second location? It’s not just you. Millions of traditional websites have failed to reinvent themselves in the video information age, abiding to the recreational behavior of todays customers. Commanding your online audience begins with audience interaction and engagement. Start your digital transformation with us, today! #cgicompany #powerofvideo #video
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🎥 Missed our #Paloozawebinar with Vrbo? No worries! Catch the full replay where Madeleine Pacheco shares invaluable insights on how to make the most of your #Vrbo listings. Learn how to stand out, understand their audience, and thrive on the platform. Don't miss out—head to our website to watch now! 👉👉 https://lnkd.in/gEVEsqwn #VacationRentalSuccess #PropertyManager #Shorttermrentals #OTAs
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Are you tired of outdated strategies that just don't cut it anymore? At VR Media House, we provide targeted solutions to address common pain points faced by businesses. Whether it's boosting brand awareness, engaging your audience, or streamlining complex tasks, our AI-enabled digital media solutions are designed to empower your business and maximize results. 📈📊💼 Contact us for a FREE Digital Media Assets Assessment with NO COMMITMENT. Call +14707732820 or email vrmediahouse@gmail.com. #BusinessSolutions #DigitalMedia #AIInnovations #VideoProduction #ContentCreation #VideoEditing #VisualStorytelling #VideoMarketing #VideoCreators #EditingSuite #AiSolutions #AiTools
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Are you tired of outdated strategies that just don't cut it anymore? At VR Media House, we provide targeted solutions to address common pain points faced by businesses. Whether it's boosting brand awareness, engaging your audience, or streamlining complex tasks, our AI-enabled digital media solutions are designed to empower your business and maximize results. 📈📊💼 Contact us for a FREE Digital Media Assets Assessment with NO COMMITMENT. Call +14707732820 or email vrmediahouse@gmail.com. #BusinessSolutions #DigitalMedia #AIInnovations #VideoProduction #ContentCreation #VideoEditing #VisualStorytelling #VideoMarketing #VideoCreators #EditingSuite #AiSolutions #AiTools
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