โ๐๐ข๐ฎ๐ช๐ฏ๐จ ๐ช๐ด ๐ข ๐ด๐ฑ๐ข๐ค๐ฆ ๐ธ๐ฉ๐ช๐ค๐ฉ ๐ช๐ด ๐ฉ๐ช๐จ๐ฉ๐ญ๐บ ๐ง๐ญ๐ถ๐ช๐ฅ ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐ธ๐ข๐บ ๐บ๐ฐ๐ถ ๐ด๐ฉ๐ฐ๐ธ ๐ถ๐ฑ, ๐ข๐ฏ๐ฅ ๐ข๐ญ๐ด๐ฐ ๐ธ๐ฉ๐ฆ๐ณ๐ฆ ๐บ๐ฐ๐ถ ๐ค๐ข๐ฏ ๐ฅ๐ฐ ๐ด๐ฐ ๐ข๐ฏ๐ฐ๐ฏ๐บ๐ฎ๐ฐ๐ถ๐ด๐ญ๐บ - ๐ต๐ฉ๐ข๐ต ๐ถ๐ฏ๐ญ๐ฐ๐ค๐ฌ๐ด ๐ฃ๐ฆ๐ฉ๐ข๐ท๐ช๐ฐ๐ณ๐ด, ๐ต๐ฉ๐ข๐ต ๐ข๐ณ๐ฆ ๐ณ๐ฆ๐ข๐ญ๐ญ๐บ ๐ฒ๐ถ๐ช๐ต๐ฆ ๐ฏ๐ฐ๐ท๐ฆ๐ญ. ๐๐ฏ๐ฆ ๐ฐ๐ง ๐ต๐ฉ๐ฐ๐ด๐ฆ ๐ช๐ด ๐ต๐ฉ๐ข๐ต ๐บ๐ฐ๐ถ ๐ธ๐ช๐ญ๐ญ ๐ฅ๐ณ๐ฆ๐ด๐ด ๐ง๐ฐ๐ณ ๐ต๐ฉ๐ฆ ๐ฐ๐ค๐ค๐ข๐ด๐ช๐ฐ๐ฏ. ๐๐ฐ ๐ช๐ง, ๐ง๐ฐ๐ณ ๐ฆ๐น๐ข๐ฎ๐ฑ๐ญ๐ฆ, ๐บ๐ฐ๐ถ ๐ข๐ณ๐ฆ ๐ฑ๐ญ๐ข๐บ๐ช๐ฏ๐จ ๐ข ๐จ๐ข๐ฎ๐ฆ ๐ต๐ฉ๐ข๐ต ๐ณ๐ฆ๐ฒ๐ถ๐ช๐ณ๐ฆ๐ด ๐บ๐ฐ๐ถ ๐ต๐ฐ ๐ธ๐ฐ๐ณ๐ฌ ๐ข๐ต ๐ข ๐ฑ๐ช๐ป๐ป๐ข ๐ฑ๐ญ๐ข๐ค๐ฆ, ๐บ๐ฐ๐ถ ๐ฎ๐ข๐บ ๐ธ๐ฆ๐ญ๐ญ ๐จ๐ฐ ๐ฅ๐ณ๐ฆ๐ด๐ด๐ฆ๐ฅ ๐ข๐ด ๐ข ๐ค๐ฉ๐ฆ๐ง.โ ๐๐ง๐ณ Back in March our President & CSO, Nicholas Walters, took to the stage at the IAB PlayFronts in New York. His session unpacked some of the key trends around branded in-game items and the future of digital self-expression for Gen Z and Gen Alpha audiences. In this clip, Nick takes a look at how avatar customization can be a useful way to understand and measure audience engagement ๐จ ๐ฟCheck out the full session here โฌ๏ธ https://lnkd.in/eTQmJAXd #SuperAwesome #IAB #IABPlayFronts2024
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