The Think Tank’s Post

78% of marketers agree that marketing has changed more in the past three years than in the past 50. That’s left many of us confused and struggling to keep up with and respond to the changes. As an industry, we lack a coherent set of principles to fall back on when times are tough. These media fundamentals can serve as a strategic roadmap for B2B marketers. They underscore the significance of a customer-centric approach and the necessity of cultivating future audiences for enduring, sustainable growth. #B2B #mediastrategy #growthstrategy #demandgeneration https://bit.ly/3REF8Qf

87% of consumers plan to celebrate the Fourth of July this year… do you have a marketing strategy in place to reach them? 🇺🇸 🎆 Check out our latest article, ‘How to Maximize Your Reach on Independence Day’ 👉 https://lnkd.in/gmA8fd6g Learn all about how you can increase your reach, drive brand awareness and boost sales by tapping into seasonal behavior, showcasing community involvement, holiday-themed marketing, and harnessing patriotic sentiment this Independence Day. #BrandAwareness #FourthofJuly #IndependenceDay #DigitalStrategy #Marketing #MarketingTips #B2B #HolidayMarketing #MarketingStatistics #SCNGAdvertising

In the #B2B marketing landscape, half of the content crafted by marketers is specifically geared towards building brand awareness and generating interest. This strategic focus reflects the importance of establishing a strong brand identity and capturing the attention of potential business customers in the early stages of the marketing funnel. By prioritizing brand awareness, B2B marketers lay the foundation for long-term relationships and future sales opportunities, highlighting the crucial role of content in shaping brand perception and driving business growth. #B2BMarketing #BrandAwareness #ContentStrategy #MarketingFunnel #BusinessGrowth #BrandIdentity #ContentCreation #DigitalMarketing #CustomerEngagement #marketinginsights

Building your brand is a game changer… Did you know that over two-thirds of B2B marketers believe brand-building gives them a competitive edge? According to Marketing Week a whopping 81% of B2B marketers are planning to ramp up their spending on ‘human-centric’ strategies in the next year, as highlighted in a new white paper from ad agency Triptent. Plus, 69% of B2B marketers see the value in brand-building and human-centric marketing to stay ahead of the competition. Here at Awesomesauce, we’re noticing a big trend: more of our clients are focusing on their branding to stand out in the crowd. Will you be increasing your marketing spend on branding this year? #brandingstrategy #branding #awesomesauce #marketing #marketingstrategy

The times are changing, and so should our marketing strategies. By investing in your brand, you create an emotional connection with your audience, stand out in saturated markets, and drive long-term growth. Let's adapt to the new era of B2B marketing and unlock the full potential of our brands. #AdaptToChange #DiscoverYourBrand #EmotionalConnection #LongTermGrowth

How do you prove that your ABM approach is working? Bill Macaitis suggested A/B testing it to see the differences. In other words, compare vertical A, where you implement a comprehensive ABM strategy, against vertical B, where you run your usual marketing strategies. Run the test for six months or so and then analyse the differences between the two verticals and assess the impact the ABM had on close rates, ASP, expansions, NPS, brand loyalty and more. As then, you have evidence that investing in this approach is either the right or wrong way forward. Watch the clip below of Bill explaining this! 👇 #b2bmarketing

Stuck on creating your marketing plan for the coming new year? Deeply understanding your audience is essential for impactful marketing. Our article sheds light on creating detailed buyer personas to target your B2B customers effectively. https://ow.ly/EmaE50Q7tV8 #SaveTheChannel #B2BMarketng #MarketingStrategy #MarketingInsights

In today's market, sustainability is not just a choice; it's a strategic imperative. Embracing sustainability isn't solely about compliance; it's about future-proofing our businesses. By integrating sustainability seamlessly into every aspect of our marketing strategy, we can not only attract broader audiences but also foster brand loyalty and gain a competitive edge in the B2B landscape. #b2b #marketing #yogeshrv #opportunity #connectionsthatmatter #people #networkingjourney

Authenticity is your best ally in a digital world entire made up of empty promises. As a member of Generation X and Vice President of HALO Branded Solutions, Cord Himelstein reminds us that it's essential to cut through the jargon and genuinely connect. 💡 A study by Edelman reveals that 81% of consumers should trust a brand before purchasing. So, in your B2B marketing strategy, please ensure that every interaction adds value. 📊 Valuing simplicity and clarity will help you stand out in digital noise. Are you ready to make it authentic and relevant? #Authenticity #B2BMarketing #GenerationX #RealConnection #GenuineValue https://lnkd.in/eDtXh-DY

Being customer-centric is at the core of building a market for a brand. Customers’ lives are changing forever and so are their needs. This calls for staying abreast about global trends, proactively gathering feedback and implementing changes. Also understanding the digital transformation at every level of customer experience and aligning with the social media behaviour are key to expanding markets and furthering appeal for a branded product or service. This would establish your brand story and purpose. Call RnT Communications today at +91 9811168928 or drop in a mail to rntcomm@gmail.com and grow your business beyond limits. #marketing #marketingdigital #marketing101 #marketing2024 #marketingadvice #marketingdigital #marketingconsultant #marketingb2b #marketingstrategy #marketingandadvertising