Mascha Driessen’s Post

What's the "secret sauce" to accelerate your creativity with Generative AI? Our GM and CMO of Microsoft Advertising, Jennifer Kattula, shared with ADWEEK readers how #GenAI is leveling the playing field, giving marketers the ability to understand, create and analyze with speed and personalization. More here: https://msft.it/6043YX1xf #MSAGenAI #MSAThoughtLeadership #MicrosoftAdvertising

What's the "secret sauce" to accelerate your creativity with Generative AI? Our GM and CMO of Microsoft Advertising, Jennifer Kattula, shared with ADWEEK readers how #GenAI is leveling the playing field, giving marketers the ability to understand, create and analyze with speed and personalization. More here: https://msft.it/6043YX1xf #MSAGenAI #MSAThoughtLeadership #MicrosoftAdvertising 

Hot tips for writing better prompts in #Copilot! The more crafted the input, the higher quality the output. I've been working up my Copilot muscle by trying to use the framework of incorporating it into at least 11 minutes of my day and thinking of new areas where I can incorporate it into my tasks. I started simple, using it to search all our [seemingly millions of] internal resource hubs for items I need. More recently, it created an entire deck in PowerPoint for me in ~30 seconds. There's a lot of cool applications but it's only as powerful as your imagination. Always test and iterate on new prompts to see what can be produced.

Useful insights on the generative AI transformation journey

Adtaxi's Brian Kroll explores how Gen AI is transforming the workplace by enhancing employee skills, saving time, and filling resource gaps. 🤖✨ But does talent alone guarantee success in this changing landscape? Read Brian's full thought leadership article here! 👇 https://lnkd.in/g6HsS4Dh #Adtaxi #DigitalMarketing #AI #ThoughtLeadership

Great advice from Jennifer Kattula for marketers who aren't sure where to start with AI: "Start by starting. The learning curve is steep, so start playing with the tools that you have available to you ... Seek to use generative AI throughout your day, and research prompt engineering. Play." #aimarketing #aimarketingtools #marketing

Microsoft's venture into AI-driven ad creation marks a promising shift in our daily dynamics. These tools don't just streamline tasks; they liberate us to channel creativity. It's an empowering fusion of human ingenuity and AI support, making our work lives more dynamic and inspired. https://lnkd.in/eUA4eDAi

Omnicom, a marketing and communications firm, is leveraging AI to optimize workflows with a virtual assistant called Omni Assist. This AI tool is designed to enable data-driven marketing campaigns and speed up workflows by drawing on Omnicom's vast ecosystem of data. The company partnered with Microsoft to gain access to the latest OpenAI GPT models, allowing them to incorporate generative AI into their operating system. The success of this initiative is being measured by the time taken to complete specific tasks, with plans to further enhance the tool by incorporating generative AI image capabilities. Omnicom's use of AI showcases the potential for a transformative balance between humans and machines in various industries. #AI #Marketing #DataDriven #Innovation

Harnessing Generative AI: The Ultimate Tool for Marketing Advertisers in Crafting Powerful Campaigns Tired of A/B testing and struggling to craft captivating ad copy? Generative AI is here to transform your advertising game on platforms like Google Ads, Microsoft Ads, Meta Ads and beyond! Personalized Power: Imagine AI creating highly personalized ad content for each user. Generative AI analyzes data to generate headlines, descriptions, and visuals that resonate with individual preferences, boosting engagement and conversions. Efficiency on Autopilot: Say goodbye to endless testing! Generative AI platforms within Google and Microsoft automatically generate and test multiple ad variations, identifying top performers with lightning speed. Dynamic Creativity Unleashed: Generative AI lets you create dynamic ads that adapt to user behavior in real-time. Leverage AI insights to deliver personalized experiences that grab attention and drive action across touchpoints. Performance Optimization on Repeat: Generative AI uses machine learning to continually refine targeting and creatives. The result? Maximum campaign performance that hits your marketing goals with laser focus. Spark Your Inner Creative Genius: Generative AI isn't a replacement, it's a partner. By automating tasks and providing personalized insights, AI frees you to focus on strategic decisions and unleash groundbreaking creativity for your best performing campaigns. The Future is Now: Generative AI is revolutionizing advertising. Platforms like Google Ads, Microsoft Ads, and Meta offer AI-powered features to unlock the full potential of your digital strategy. Embrace AI to stay ahead, captivate audiences, and achieve marketing goals with unmatched efficiency. Ready to unlock the power of Generative AI? Craft compelling ads, personalize your message, and achieve breakthrough results – all with the help of AI! #GenerativeAI #Advertising #Marketing #GoogleAds #MicrosoftAds #MetaAdvertising

Evolution of Ad Attribution Models with AI: Insights for Developers In the fast-paced world of digital adver... #ads #ai #developer #prodsenslive #Software https://lnkd.in/dziaEztB https://lnkd.in/dp4diN6P