theSkimm’s Post

Here at theSkimm we talk a lot about the challenges we face as women. One big one: Child care – access to it, affording it, and everything in between. Because we’re all about transparency, we wanted to show you some of the child care benefits that we offer to our employees. 💪That’s not all. We’re also partnering with Moms First (formerly Marshall Plan for Moms) to encourage other companies – big and small – to #ShowUsYourChildCare on social media. ➡️ To learn more about the campaign, click here: https://skimmth.is/3CAynX8

Buying or selling a home? In this market? Yes, actually 🏠. We partnered with the National Association of REALTORS® to produce “Making THE Move,” a three-part video series where new homeowners and sellers share what it’s actually like to buy or sell a home in today’s market. Watch now to hear their stories and real estate tips. It just might save you some heartache (and maybe even some $$$ too): https://lnkd.in/egzBs7dx.

If every person at Cannes took a sip of rosé every time they heard "AI," there'd be none left in France. But that wasn't the only big topic buzzing on the Croisette. Let's get into it.

Next weekend, let’s agree to skip the Sunday Scaries. We partnered with Bose Corporation to share NYC content creator and influencer Katie Romero’s perfect summer “Sunday Reset” routine — all while never having to hit pause on her Bose Ultra Open Earbuds. Hit play to feel rested, rejuvenated, and ready for the week ahead. Bring it on, Monday. Check it out:

This month, we’re highlighting a few standout campaigns that celebrate Pride authentically and creatively. Plus, the industry hot-topics we’re chatting about on Slack.

We felt that more needed to be said. A lot more.

Like many of you, our audience had *quite* a strong reaction to Kansas City Chiefs kicker Harrison Butker's commencement address for the graduates of Benedictine College last weekend. theSkimm founders Carly Zakin and Danielle Weisberg were moved to write the commencement address the young crowd deserved, imploring graduates, particularly the women, “to build the life you choose, not one chosen for you.” Read the full text published in Fast Company -- thank you to FC editor Lydia Dishman! https://lnkd.in/eXF5Eid5

✨ Introducing the 2024 Good for You Awards ✨ The market is flooded with products claiming to “fix your life,” so over the past several months, we set out to test products across seven categories to find the ones that are actually good for you. For your body, your mind, your sex life, and more. And while we don’t promise that these things will fix all your problems, at least it’s a step in the right direction. Say hello to theSkimm’s inaugural Good for You Awards. 

Curious how theSkimm maintains such a close connection with our audience? Spoiler alert: It’s about changing alongside her. Tune into our co-founders’ recent conversation with Robert Tuchman from Entrepreneur Media’s How Success Happens podcast, to hear how Carly Zakin and Danielle Weisberg transformed the landscape of women’s media by recognizing and adapting to the dynamic needs of their audience. theSkimm started in 2012 by serving an overlooked audience in media: women. But we didn’t stop there; over a decade later, we continue to innovate with our audiences’ changing needs in mind – finding new ways to reach her and resonate with over 16 million women across platforms. As Carly put it: “When we started theSkimm, our pitch was: this is going to become the most important demographic to our economy... I’m really happy to say that over a decade later, now she really is the one in power. She is in the C-suite. She is in the boardroom… Understanding her has been the X factor that got us here.”