UTA Edenred’s Post

In times where customers float between brands, it is important to invest in loyal customers. A good customer loyalty program is therefore essential to stay ahead of the competition 📈. But what makes a great loyalty program? At Sia Partners, we have benchmarked 25 leading Dutch B2C brands across 9 sectors. Below are the results. We use this benchmark for our clients to assess their programs and support them in creating a best-in-class loyalty program. Congratulations to Albert Heijn for winning the benchmark 🏆 ! Our results have also been featured at Frankwatching: https://lnkd.in/eqW6iyCK Or have a look at our website: https://lnkd.in/eexf9vVm Want to have an assessment of your program? Or have you just started on building your program? We are glad to offer our insights and support. Don’t hesitate to reach out to me and my colleagues Katrien Watteyne, Alina Wellen, Hoda al Sawad, Chiem Rozema #customerloyalty #loyaltyprograms #customerexperience #b2c #businessstrategy  

Exciting news for customer loyalty! We are finally sharing the findings of our newly released Loyalty Program Benchmark 2023 where we assessed 25 B2C loyalty programs across different sectors in the Netherlands. What to expect: 🚀 Discover the top performers shaping the Dutch market. 🔍 Uncover must-have features, best practices, and emerging trends cutting across sectors. 💡 Dive into Sia Partners' approach and capabilities to elevate your loyalty ambitions. Would you like to know how your loyalty program compares to the competition? Are you curious about your loyalty program's potential? Whether you're starting or refining your loyalty journey, don’t hesitate to reach out to me or one of my loyalty expert colleagues Katrien Watteyne Chiem Rozema Merel Arendse Hoda al Sawad Let's elevate your loyalty journey together! ✨ #SiaPartners #Loyalty #LoyaltyProgram #CustomerLoyalty #CustomerExperience #BusinessStrategy

𝗧𝗶𝗺𝗲 𝘁𝗼 𝘀𝗵𝗮𝗿𝗲 𝗣𝗢𝗦𝗜𝗧𝗜𝗩𝗜𝗧𝗬 I read yesterday that M&S have returned to the FTSE 100, and they highlight one clear factor contributing to its success: 𝗶𝘁𝘀 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝘁𝗼 𝘀𝗲𝗿𝘃𝗶𝗰𝗲. Stuart Machin, who took over as M&S CEO in 2022, highlighted the team’s focus on the customer experience recently, saying: “𝘞𝘦’𝘳𝘦 𝘰𝘯𝘭𝘺 𝘢𝘴 𝘨𝘰𝘰𝘥 𝘢𝘴 𝘰𝘶𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘴𝘩𝘰𝘱𝘱𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘶𝘴 𝘵𝘰𝘥𝘢𝘺 𝘵𝘦𝘭𝘭 𝘶𝘴 𝘸𝘦 𝘢𝘳𝘦." "if we do right by our customers, we’ll do right by our shareholders" Absolutely agree! And so does the Institute of Customer Service which has proven this concept through years of research. • The retailer has recognised that good service builds customer trust and loyalty. • Satisfied customers will spend more and are open to buying different products too.  𝗗𝗼 𝘆𝗼𝘂 𝗮𝗹𝘄𝗮𝘆𝘀 𝗯𝘂𝘆 𝘁𝗵𝗲 𝗰𝗵𝗲𝗮𝗽𝗲𝘀𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗼𝗿 𝗱𝗼 𝘆𝗼𝘂 𝘀𝘁𝗮𝘆 𝗹𝗼𝘆𝗮𝗹 𝘁𝗼 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘄𝗵𝗼 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗴𝗿𝗲𝗮𝘁 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗼𝘃𝗲𝗿 𝗮𝗻𝗱 𝗼𝘃𝗲𝗿 𝗮𝗴𝗮𝗶𝗻? M&S, like other retailers, has had its share of customer problems to address, but in the UKCSI's recent report it shows its complaint handling has been very good. As a customer service specialist I always love to see companies making positive changes to ensure they continue to deliver great service. Let's continue to share positivity - what brands do you stay loyal to, because they deliver a great customer service over and over again? pop them below 👇 PS And to add to the Positivity theme, here we are last night celebrating the announcement of our award 'Best Customer Service Training Provider - West Midlands 2023/24. Can't wait to officially collect the award #customerservice #customerexperience 𝘗𝘚 𝘐𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 𝘢𝘷𝘢𝘪𝘭𝘢𝘣𝘭𝘦 𝘰𝘯 𝘐𝘯𝘴𝘵𝘪𝘵𝘶𝘵𝘦 𝘰𝘧 𝘊𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘚𝘦𝘳𝘷𝘪𝘤𝘦 𝘞𝘦𝘣𝘴𝘪𝘵𝘦 -------------- Quick-Step To Happier Customers With The CS Dancing Queen 💃 Best UK Customer Service Trainer Provider 2022 & 2023 Best Customer Service Training Provider - West Midlands 2023/24   

Championing Customer Excellence… It is truly an honour to once again be invited to serve as a judge for the prestigious UK Customer Satisfaction Awards organised by the Institute of Customer Service. It's so humbling to witness remarkable stories of organisations putting customers at the forefront and showcasing exceptional leadership. The commitment the finalists have shown to prioritise customer needs and facilitate a seamless process for delivering #OutstandingService is a real inspiration. One standout aspect in the judging criteria is the focus on #sustainability. It’s great to see that the winners will be those who not only prioritise customers but also demonstrate a clear commitment to the triple bottom line of people, planet, and profit. This reinforces my confidence that, despite the recent dip in satisfaction amongst many UK consumers, some businesses leading the way in putting this right. They understand that delivering great service is not only the right thing to do, but also makes compelling business sense. The positive effects ripple through the motivation of their teams, their overall impact, reach, and sustained growth. The finalists are all deserving contenders and will already be eagerly anticipating the Awards night in March to celebrate and recognise the standout achievers in #CustomerSatisfaction. Can’t wait to see who comes out on top! #SustainabilityInBusiness #CustomerSatisfaction #UKCSAwards2024 #Judge #CustomerServiceExcellence #Goals #PeopleWithPurpose #Purpose #Inspirational  #InstituteofCustomerService

In today's fast-paced and competitive business landscape, building and nurturing customer loyalty has become an essential goal for companies across industries. One effective tool that has stood the test of time in achieving this objective is the loyalty program. 🏆 Join me on a journey back in time as we explore the fascinating evolution of loyalty programs, how they have transformed over the years, and their profound impact on customer engagement and brand loyalty. 🚀 📜 Early Beginnings : The concept of rewarding loyal customers dates back to the late 18th century when American retailers issued copper tokens and paper tickets to encourage repeat purchases. 🎟 19th Century : At the end of 19th century, an international tea company started to deliver tickets to its british consumers in exchange of quantity products bought. 📯 1st mid-20th Century : At beginning of 20th century, new milestone is passed with emergence of credit stamps delivering bonus accesses to products sold. Shoppers collected stamps from merchants and redeemed them for gifts or discounts. 🛍️ 2nd mid-20th Century : Loyalty programs gained momentum during the mid-20th century, thanks to the pioneering efforts of airlines and hotels. American Airlines' introduction of the first frequent flyer program in 1981 revolutionized the way businesses connected with their customers. Other industries soon followed suit, realizing the potential of loyalty programs to foster lasting relationships and drive customer retention. As we embrace the future with digital world transformation, let's recognize the enduring success of loyalty programs and their resilience, in shaping modern customer relationships. Share your thoughts and experiences in the comments below! 👇 #LoyaltyPrograms #BriefHistory #BusinessEvolution

Exciting news for customer loyalty! We are thrilled to share the findings of our newly released Loyalty Program Benchmark 2023! My amazing coworkers Alina Wellen Merel Arendse Hoda al Sawad and Chiem Rozema have assessed the loyalty programs of 25 B2C players across different sectors in the Netherlands. What to expect:  🚀 Discover the top performers shaping the Dutch market.  🔍 Uncover must-have features, best practices, and emerging trends cutting across sectors.  💡 Dive into Sia Partners' approach and capabilities to elevate your loyalty ambitions. Do you want to know how your loyalty program would score within the Belgian or Dutch landscape? Or do you want to learn about our insights to turn your customers into loyal advocates and amplify the ROI of your loyalty activities? Let us know! Let's boost customer loyalty together!  #SiaPartners #LoyaltyProgram #Benchmark2023 #CustomerLoyalty #BusinessInsights

In this article with @pymnts, Shawn Cunningham, head of Capital One Trade Credit, explains how suppliers can drive customer loyalty by creating a seamless e-commerce experience that goes well beyond the confines of simply fostering a better billing experience.

In this article with @pymnts, Shawn Cunningham, head of Capital One Trade Credit, explains how suppliers can drive customer loyalty by creating a seamless e-commerce experience that goes well beyond the confines of simply fostering a better billing experience.

In this article with @pymnts, Shawn Cunningham, head of Capital One Trade Credit, explains how suppliers can drive customer loyalty by creating a seamless e-commerce experience that goes well beyond the confines of simply fostering a better billing experience.

In this article with @pymnts, Shawn Cunningham, head of Capital One Trade Credit, explains how suppliers can drive customer loyalty by creating a seamless e-commerce experience that goes well beyond the confines of simply fostering a better billing experience.