Victoria Shepherd’s Post

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Healthcare Marketing Leader ● Expert in Digital and Social Media Strategy | CRM Implementation | SEO/SEM Deployment | Strategic Marketing Development | Speaker & Blogger

🚨 Breaking News in SEO! 🚨 Thousands of leaked Google documents have surfaced, giving us an unprecedented look inside Google Search. Shared with Rand Fishkin, SparkToro co-founder, and reviewed by Michael King, iPullRank CEO, these documents reveal key insights into Google's ranking algorithm. Key Highlights: ✔ Current Data: Information accurate as of March. ⬆ Ranking Features: 2,596 modules and 14,014 attributes. 📅 Change History: Google tracks every version of every page but focuses on the last 20 changes. 🔗 Links Matter: Confirmed importance of link diversity and relevance. 🖱 Clicks Matter: Successful clicks and user experience are crucial for ranking. 🗣 Brand Matters: Building a strong, well-recognized brand is essential. 💃 Entities and SiteAuthority: Author information and overall site quality impact rankings. 📣 Chrome Data: Data from Chrome browser influences search rankings. 😷 Whitelists: Specific domains related to elections and COVID are whitelisted. This leak is set to be one of the biggest stories in SEO history, shedding light on the intricate workings of Google’s ranking system. For SEOs, understanding these factors is invaluable. Read the full analyses by Fishkin and King for more insights. #SEO #GoogleSearch #DigitalMarketing #SearchEngineLand #SparkToro #iPullRank

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