Toby Wilkinson’s Post

Consumers demand innovation. And some companies will get left behind. So, what's your big, audacious idea? Here are 2 essential strategies: 1. Proactively adapt to market shifts Consumer tastes don't stay the same. What attracted customers a year ago might be irrelevant now. “This is how we’ve always done it” is the rally cry of forgotten businesses. Find a new angle in the form of a big idea and inspire your team to carry a new flag. 2. Pivot strategically Always look to shift gears from where you are to where you want to be. New branding messages. New product approaches. New technological tools. New market segments. Amplify strategies that succeed and abandon those that fail. This isn’t just best practice. It’s crucial for: Managing reputation Staying culturally relevant Transforming your brand Making your mark The lesson? Innovate. Brand evolution is a non-negotiable. Motto® 🏴

Start small think BIG "At Innoviom, we're passionate about harnessing the true power of sports to shape future leaders. We believe in providing equal opportunities for young girls in sports, nurturing their confidence, leadership skills, and determination. Our goal is simple: to remove barriers and create a level playing field for aspiring female athletes. We're dedicated to empowering girls, not just in sports but also in life beyond the field.” If you ask any athlete what they are thinking before their biggest and worst moments it’s “Relax” “stay calm” “focus” “loose” etc Down 3 goals “Relax” Game winner on the line with 10 seconds left on the clock “Relax” Bad game “Relax” 0 for 10 in a game “Relax” Sports are kids games! Having fun with the game is the purest mentality for long term success. 🏟️🏟️🏟️🏟️🏟️🏟️🏟️🏟️🏟️🏟️🏟️🏟️🏟️🏟️ “Most brands are marketing their liquid, not their company. Your company is your brand. You cant actually own your liquid. It's easily replicated. But no one can copy your company, what you stand for, what you care about more than anyone else, what makes you laugh, what you love, what you hate. Making people love your company creates far longer term success than only being able to make them love your liquid. There's roughly 4 billion products out there that people love the taste of. There's only a handful of great companies that people love.” - Mike Cessario This is the work of positioning, story telling, status and affiliation. It’s understanding network effects, the user experience and the change we seek to make. Good marketing strategy overcomes just about everything else!!! Ps. A lot of work to do in 2024 Featured Lia Cataldo Elysia Boddy Laura Rafferty Aimee Palmer Creative Direction (fresheather) Innoviom team Ahmed ElAzizi Christine Morcos Jorge Canizares, MBA, CFA Perihan Meleka Freya Clothier Retail Partner Holland & Barrett

NEVER ALLOW YOUR BRAND TO SUFFER!!! Business leaders often face unexpected obstacles that test their resilience and commitment to their brands. I encountered this while shooting an advertisement for my brand, Hypo Toilet Cleaner, and I'd like to share my experience with you. Everything was set for the shoot, but unforeseen circumstances led to the original cast dropping out at the last minute, leaving the team and agency almost stranded. After pondering for over an hour and exhausting all efforts to find a replacement, the Director of Photography approached me with a proposition: "Sir, we can't afford to lose this day due to the cost of equipment hired and apartment reservations. You fit the role; please, can you step in and fill the gap?" Instead of panicking, I saw this as an opportunity to demonstrate my unwavering belief in my brand and its message. Although it wasn't something I had planned for, I knew adaptability and a willingness to take on new challenges are essential in business. So, I decided to step up and take on the role myself. With the support of the fantastic team and crew, we pulled together and made it happen. It was an exhilarating experience, and I'm proud of what we accomplished together. Not only did we prevent our brand from suffering, but we also showcased our creativity, flexibility, and dedication to excellence. The results speak for themselves: - We created multiple content pieces to represent our brand comprehensively. - The campaign captured significant audience attention, with +63 million Impressions, 35 million Reach, 18.2 million views and over 4 million engagements. I co-wrote the script for the project, further demonstrating my commitment to my brand's success. This experience reinforced my belief in the importance of creativity, flexibility, and hard work in business. As leaders, we must step out of our comfort zones and embrace challenges head-on. By doing so, we protect our brands, inspire our teams, and continuously push boundaries. Let's continue to strive for excellence in everything we do, adapting to new situations and seizing opportunities to showcase the strength of our brands. Yours truly – Emmanuel Inyang   Accret Experience @brainjotter #BrainJotter @directorUG #DirectorUG

I sit down with 12 or so creative services CEO’s in a room for 90 minutes every six weeks. It is, minute for minute, the most I've ever learned in a room. There are Design agency CEO's. Creative network agency CEO's. Media CEO's. Unique Creative offering CEO's. GEN Z CEO's. A CEO coach. And me. There’s zero ego in the room. Everyone gets a little vulnerable. And, since we're getting to know each other, things are starting to get a little bit spiritual every now and then too. Here’s what I learned in our April edition: 1. It’s pretty normal these days for a $100m agency to have 90% of that work on a project basis and 10% retained. 😵💫 (WTF) 2. No matter how good you are in these bumpy market conditions, even the best places are experiencing 'wins that feel like losses.' 🙄 3. Everyone seems to be in this constant cycle of growing / shrinking. It seems to be the only consistent thing about agency leadership right now making recruitment bloody hard. 🤏🏼 4. Physical / Retail / Experience is on the up atm. Brand spend seems to be growing in these areas. Lots of different reasons but, chiefly, humans are craving IRL after digital fatigue. 5. Hybrid / some mandated office time seems to have helped with culture and work. The world seems to have settled a little here and talent appreciates the clarity. 6. Consolidation is happening left right and centre. Meaning there is a need for more 'end to end' humans to speak the language of fully integrated clients. 7. M&A is back. Holding cos sniffing around other holding cos. Design agencies are buying physical experience shops. Integrated agencies buying culture shops. 🤑 8. Creatives, strategists, designers that care about the commercials... You're hot sh*t right now. 🤭 Looking forward to the May edition. Sam Pearce UNKNOWN

Consumers demand innovation. And some companies will get left behind. So, what's your big, audacious idea? Here are 2 essential strategies: 1. Proactively adapt to market shifts Consumer tastes don't stay the same. What attracted customers a year ago might be irrelevant now. “This is how we’ve always done it” is the rally cry of forgotten businesses. Find a new angle in the form of a big idea and inspire your team to carry a new flag. 2. Pivot strategically Always look to shift gears from where you are to where you want to be. New branding messages. New product approaches. New technological tools. New market segments. Amplify strategies that succeed and abandon those that fail. This isn’t just best practice. It’s crucial for: Managing reputation Staying culturally relevant Transforming your brand Making your mark The lesson? Innovate. Brand evolution is a non-negotiable. Motto® 🏴

Before enlightenment; chop wood, carry water. After enlightenment; chop wood, carry water.” Do the work Do your best Build the best team Share the dream Follow the dream BrandsTravel: Digitally Fueled Agency

Becoming an industry titan: Crafting a strategic roadmap to brand domination (CEOs and Directors, brace yourselves for unprecedented growth). . .. ... ↳Define Your Vision: Clearly outline your long-term goals and vision for your brand's future. ↳Know Your Audience: Deeply understand your target market's needs, desires, and pain points. ↳Innovate Constantly: Stay ahead of the curve by continually innovating products, services, and strategies. ↳Leverage Technology: Embrace cutting-edge tech to streamline operations, enhance customer experiences, and optimize performance. ↳Build a Strong Team: Surround yourself with talented individuals who share your passion and drive. ↳Invest in Marketing: Utilize a multi-channel marketing approach to reach and engage your audience effectively. ↳Monitor and Adapt: Stay agile and adapt to market trends and changes swiftly. ↳Cultivate Brand Advocates: Foster strong relationships with customers and stakeholders to create brand advocates. Ready to make your mark? DM me to connect and let's strategize for your brand's domination! What's your biggest challenge in achieving industry titan status? Let's discuss! 🚀🌟

Improve business performance through society activation! Society activation has many advantages, including increasing visibility, promoting collaboration, and establishing connections. Take advantage of creative collaborations, harness the power of real user-generated content, and improve your feedback loop. Scroll through for tips on enhancing your company's reputation through community engagement.

Improve business performance through society activation! Society activation has many advantages, including increasing visibility, promoting collaboration, and establishing connections. Companies are finding that creating and fostering communities around their brands has many advantages. 1. Building Strong Connections: Businesses can establish authentic connections with their audience through society activation. Brands may build relationships that go beyond simple transactions by establishing a feeling of community and earning consumers' trust and loyalty. 2. Amplifying Brand Visibility: An informed public becomes a powerful ally for your company. Businesses can reach new audiences and potential customers by increasing their visibility through social sharing and word-of-mouth. 3. Collaborative Innovation: Communities offer an ideal environment for cooperation. Companies can interact with other businesses and like-minded people to form creative alliances that broaden their horizons and promote growth. 4. The use of genuine user-generated content (UGC): Authentic user-generated content is one of the main advantages of society activation. When your community takes on the role of your brand's spokesperson, it adds a genuine quality that appeals to potential clients and increases credibility. 5. Insightful Feedback Loop: Engaged communities are excellent sources of feedback. Companies can make quick adjustments and continual improvement by gaining direct insights into the experiences, preferences, and pain points of their customers.  Society activation is a catalyst for comprehensive business growth, not just a marketing tactic. These benefits are numerous and significant, ranging from fostering meaningful relationships to maximizing the potential of teamwork and real content. Embracing society activation is an investment in a more visible, connected, and prosperous future for businesses as they navigate the digital landscape. Call:+91 9022146719 / +91 9820641555 Mail: universalmediaa@gmail.com https://lnkd.in/dyWqD85y

Can you think of a company that displays a certain image on the outside, but does things very differently on the inside? Yep, so can we. And as customers, we often really dislike finding out that a brand we liked and trusted has poor values or behaves very differently towards its employees than what it projected to us. That's why brand culture fusion is so important to organisational success. "Brand culture fusion" refers to the process of integrating and aligning a company's brand identity and organisational culture. It involves establishing a strong connection between the external brand image projected to customers and stakeholders and the internal culture and values that guide the behaviours and actions of employees within the organisation. The fusion of brand and culture, as highlighted by the brilliant Denise Lee Yohn, involves 7 key steps: ✅ Define Brand Identity, including their purpose, values, vision, and brand promise. This establishes the foundation for aligning the brand with the organisational culture. ✅ Assess the existing organisational culture, including its values, beliefs, norms, and behaviours. This assessment helps identify any gaps between the desired brand identity and the current culture. ✅ Align values and behaviours with the brand values. This alignment ensures that employees embody and demonstrate the brand values in their daily actions - employees must live the brand, which in turn reinforces the brand identity in the eyes of customers and stakeholders. ✅ Effective communication plays a vital role in brand culture fusion. Organisations should communicate the brand identity and values consistently to employees, ensuring they understand and embrace the desired culture. Engaging employees in the process through workshops, training programs, and ongoing communication helps foster a sense of ownership and commitment to the brand culture. ✅ Leadership and role modeling play a critical role in driving brand culture fusion. Leaders must embody the brand values and behaviours, acting as role models for the rest of the organisation. When leaders consistently demonstrate the desired culture, it reinforces the brand identity and sets the tone for employee behaviour and actions. ✅ Reinforcement and recognition to reinforce and recognise behaviours that align with the brand culture. This can include recognition programs, performance evaluations, and regular feedback channels. ✅ Continuous evaluation and adaptation: organisations should regularly assess the alignment between the brand and culture, gathering feedback from employees and customers. This feedback helps identify areas for improvement and informs adjustments to the brand identity or organisational culture as needed. Need help defining your brand identity, or assessing your brand culture fusion? We can help. Visit our website to find out more.