Director of Performance at Hallam // Leading Digital Marketing Consultant, Industry Speaker & Trainer
📊 Are you getting the most out of GA4? Hallam have launched an online course that will help you get more from Google Analytics 4, empowering you to generate more useful reports that drive better decision making. The first event takes place on Tuesday 9th July, and is available as a half-day session, delivered via a virtual classroom and led by our Head of Insights, Jonathan Catton. Register your interest here >> https://lnkd.in/eZwFMN2F #GA4 #DataAndInsights #GoogleAnalytics
I help brands grow through Marketing measurement | Optimizing Marketing Decision Making 📊 🚀 MMM, MTA, Experiments, Causal AI | Business Consultant at Lifesight
9hThis was a great session by Jonathan Catton! anyway, In recent years, PPC specialists have been grappling with many challenges related to obtaining accurate data, particularly with the transition to Google Analytics 4 (GA4).Any thoughts Ben Wood?