World Media Group’s Post

We are passionate about helping our clients tell and share their stories. With over 30 years of experience, we have established strong connections in the media industry, ensuring your message reaches the right audience. 🎤📺 #SmoakPR #SPR #PublicRelations #Greenville #GreenvilleSC #YeahTHATGreenville #MediaRelations #News #MediaIndustry Greenville First Steps WYFF 4

Causal IQ's SVP of Operations, Jennifer Laing, will be representing us as a distinguished panelist at the upcoming American Association of Political Consultants Pollies '24 conference. The session "Measuring Cross Platform Reach," will delve into the crucial topic of measuring reach and impressions across various platforms. Political advertisers are constantly striving to optimize resource allocation and audience engagement. During this enlightening session, attendees will gain invaluable insights into: -Available systems providing cross-platform media measurement -How to leverage reporting from these systems to fine-tune campaign strategy -What's in the development pipeline for enhancing measurement capabilities #AAPCPollies #Pollies24 #PollieAwards

From an attention grabbing headline to ensuring you’ve included media contact information, Renee Reid outlines the 5 key elements of an effective media release in her latest blog. Check it out here: https://lnkd.in/gu_jy5ra   #mediarelease #communications #media #journalists #pbcomms

There's an interesting new fact sheet out today from Pew Research Center on how Americans get news on social media. They found that half of U.S. adults get news at least sometimes from social media and the percentage of TikTok users consuming news on that platform has increased dramatically. At CNTI, we're interested in how media organizations globally are working to stay relevant with younger audiences. Check out our issue primer on building news relevance: https://lnkd.in/eu6B9U26 What more can news organizations do to reach younger audiences? #media #journalism #mediaindustry #policy

"The great platform reset is underway" This excellent paper from Reuters Institute for the Study of Journalism paints the picture well that all organizations (not just news) are experiencing with social media and their content in 2024. TL;DR - it's complicated (and likely to not settle for a while if ever) BUT do the work, don't just take the 'easy' or quick path by chasing a trend - that rarely works and is definitely always not sustainable (internally and externally). It is easy and tempting to jump to conclusions on the below chart but there are critical facets explaining 'less' and 'more' in the details of the lines and numbers. Listen to your #socialmedia AND #sociallistening experts before making sudden changes/decisions. I highly encourage reading not just the summary but also the whole report - https://lnkd.in/gmA4sHpA. #pr #news #highered #strategiccommunications #audienceinsights #brandlistening #marketing #community #cx #data #media #trust

Multicultural audiences overindex when it comes to FAST viewership. Fuse Media reaches 85% of FAST Multicultural households. Partner with us and we can help you reach these audiences who have over $7 trillion in buying power! #fusemedia #diverseownedmedia

Handle both public and investor relations with Notified! Gone are the days of needing multiple vendors to carry out your communications strategy. Consider the ease of using an all-in-one solution.

Curious about where, when, and how the Asian American community engages with content? Uncover valuable insights in Nielsen’s latest AANHPI Diverse Intelligence Series Report and discover the impactful influence and media consumption habits of this community. https://bit.ly/4aY8fFa Gracenote #asian #asianamerican #advertising #marketing #tv #media #engagement

Nextdoor has a problem with misinformation and rampant speculation. But it has a massive audience. Is there a potential relationship that could benefit local media? Or ... is there a better version of Nextdoor that local media can build? Take a look in this edition of The Audience Is Always Right. (I should also note that this was partially inspired by a very interesting perspective in Poynter last fall from Steven Waldman, which you can read via the link in my post.)

10 stories in XYZ media can't match the impact of 1 story in target media. Don't go by numbers, look at the utility. #PublicRelations #MediaRelations #StrategyVerse