YouTube Advertisers’ Post

YouTube Shorts and creators are a potent combo — throw in a dance challenge, as Reese’s did, and you’ve got a recipe for views. FCB Global Chair Susan Credle and Google Creative Works Director Abigail Posner’s react to the campaign as part of our “Creative Reactions” series👇

Dacy Yee, CMO and CRO at Experian Consumer Services, joined Modern Marketers this week to explain how finding the right celebrity partner and using full-funnel video helped the brand reach the right audience, with the right message, at the right time. Listen now: https://goo.gle/3xVyU7d

On YouTube, views are a key indication of customer interest — and views on skippable ads show the viewer���s choice to engage with a brand. Video View Campaigns allow you to reach audiences with relevant ads that build consideration, efficiently. Learn more about the Google-AI powered solution 👇 https://lnkd.in/e8ndSWwn

To introduce its new Android-enabled hybrid to a younger audience, Volvo Group partnered with two composers — and created a campaign that was music to consumers’ ears. Google Creative Works Director Abigail Posner explains👇

CCO of Ogilvy New York Samira Ansari shares a Super Bowl campaign that tapped into the power of storytelling on YouTube to get 9 billion impressions — all before the spot actually dropped.  Discover the creative possibilities you can unlock on the platform.  Watch the full panel here → https://lnkd.in/eZwubhqp 

According to Nielsen, YouTube has been the top streaming platform for 16 months! Read more 👇 https://lnkd.in/efQGk_E2

To reach a female audience in a highly competitive market, Korean app Babitalk used Video View Campaigns — and saw a huge boost in brand share.  Full results here 👇

Derrick Johnson, NAACP President and CEO, breaks down the ways YouTube shapes cultural conversations and how brands can create diverse, accessible content, too 👇

YouTube creator Jade Beason values the community she’s able to connect with on the platform — and the different formats and content lengths she can use to do it.  #GoogleBeach #CannesLions2024