Zubair Ahmed’s Post

We try and keep the process very simple...

Sync or Swim: The Secret to Revenue Team Harmony Ever felt like your revenue teams are swimming in opposite directions? It’s a common scenario, zigzagging instead of gliding straight toward victory. The secret to getting everyone in sync? Effective communication and the right tech tools – it’s the wind at your back and the focus needed to stand on the podium. 🌊 Swim past challenges and head towards a stronger finish with your teams in perfect harmony. Drop us a message, and let’s start your success story together! wHole Marketing Solutions LLC

I’m getting asked to help a lot on go to market (GTM) at the moment.. When you do something a few times it’s worth coming up with a repeatable approach that makes each iteration of the work a little easier to manage. One thing that’s been key in working on a GTM is to separate the mechanics from the medium. It just gives us a structure to talk within. Here’s how I’m breaking this out right now: Mechanics: ✅ Our target market - who’s going to buy our stuff? ✅ Our message - what benefits are important to those people? ✅ Our offer - how can we make this compelling for these folks? The Medium: ✅ How do we reach people - social, face to face, print? ✅ How do we come over - funny, serious, memey? ✅ How do we look - design, tone, brand? You see the mechanics are very market driven. We can research, ask questions and drive an answer. But the medium is much more creative, we need to look to our vision and values and be brave enough to try things out and see what feels right for us. How do you approach building out your GTM? Have a great week 51 folks 🚀 Jim

Ever wondered why some product pitches stick while others fade into oblivion? 🤔 It's all about making that lasting impression. Check this out: So, why settle for being forgettable? Let's make an impact together. 💥 #MarketingMagic #Digitalmarketing #Strategicmarketing

🌟 Eager to amp up your marketing moves? Keep an eye out for these surefire Green Flags when scouting your dream agency: ✅ Transparent Pricing 📊 ✅ Conversations that Ignite 🗣️ ✅ Creative Asset Ownership 🎨 ✅ Real Connections > Bots 💬 Spotted an agency shining with these traits? You're on your way up! And, guess what? At Mina, these aren't just flags; they're our guiding stars 🌌. Curious about our vibe? Slide into our DMs or give us a shout! #beyourownbossbabe #femalebusinessowner #contentmarketing #smallbudgetideas #fortcollinsmarketing #womeninbusiness #instamarketing #digitalmarketingtips

What you see is just the beginning. The visible results are impressive, but the real work lies beneath the surface. At Social Revolt, we dive deeper, meticulously managing every detail with precision and care. It's this relentless commitment to excellence that transforms potential into unparalleled success. Explore our award-winning campaigns and celebrated projects at socialrevoltagency.com #BehindTheScenes #IndustryInsights #MarketingTips

While the video here is awesome, my message is NOT about how this video should convince you to join us. I'm going to use this video to share where I've screwed up, and hope it helps you. In relationship business the external messaging and connectivity you have is just as important for business growth as the actual product and support you offer. Unequivocally, some of the industry has a misunderstanding of loanDepot's retail platform..AND IT'S MY FAULT. For 2-3 years we allowed messaging that was not always accurate, flow with little response from us to tell our story. When we forecasted this negative run and did the responsible, but insanely hard, thing in making fiscally responsible decisions early we got panned. Hard decisions that ultimately saved jobs and support. Companies that don't share their finances publicly misled their employees about the market, they're finances, how they'll never have layoffs, sell servicing etc. and how loanDepot is must be going out. Fast forward to today, and that narrative has changed as we've seen what this market is doing to companies. Companies that are almost double our size in retail, sell against us by saying we're too big and layered..when they're bigger, more layered and are pyramid schemed.They got a way with the sell because our consumer facing brand is better than theirs, and it's easy to believe. You get the idea. The result, there are pros in the biz that have never met us, looked at us or seen our platform believe they know what we are, due to this 2-3 year run, and it's my fault. I have done a horrible job of assuring our true story is told properly throughout the industry. I haven't leveraged our leaders, producers, marketing and PR apparatus' to assure the truth of who we are is conveyed. I've impacted our growth, because I allowed others tell our story for us. Moral of this post, OWN YOUR STORY. Don't complain when the competition lies about you. Don't complain when a false narrative is shared. Don't complain when someone who truly knows nothing about you, your level of support or your culture says "you wouldn't be a good fit for me" Look yourself in the mirror, recognize this means you've not done a good enough job in projecting your story, being intimately connected with the right people and get to work. Thank goodness we have leaders like Alec that are beginning to change our story with content and messaging like the below. The truth about loanDepot is I'll stack up our product, fulfillment, tech, marketing, coaching, price flexibility and entrepreneurial spirit up against any competitor any day. People here win. I'm excited to have leaders and partners like Alec picking up for my misses, and beginning to take back control of our narrative. It's not other people's fault if you let other people tell your story. Be louder, be better....oh, and check out the video. We're legit good. #mortgage #mmca #sales #teamloandepot https://lnkd.in/e_saXeHA?

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Have you seen the amazing accordion that The Bettering Company marketing team put together? 😍 It's fantastic! Tia and Michael did a great job turning this idea into reality. It's super useful, full of color, and ready to inform your staff and customers alike! Having print assets that you can actually use... is the whole point! Far too often, these assets are full of fluff and are about as useful as a life vest in the desert 🏜 No no, we dont want to get stranded with out useless assets! 😝 Instead, ask yourself, "why would someone, maybe a customer or budtender, actially pick this up?" Are they picking it up only to throw it out? (happens more often than you'd think) Or are they intrigued and want to learn more? Once intrigued, is there more substance than flashing keys at a todler? Can they actually learn something? This accordion is more than sparkly keys, its an asset budtenders can use! 😁 #thatsbettering

Whether you're positioning a company, a product, or yourself, it helps to have a defined process for positioning. Bredemarket has its process, and Tamara Grominsky has her process. And hers only has 6 questions rather than my 7, which is a good thing. Whatever process you use, make sure it lets you reach the end goal - in Grominsky's words, "to set you apart." https://lnkd.in/gnSVVuHZ