Creating content in a pool of data

So much data, so many devices, so many channels, so many stakeholders and so much to say? You want to innovate, disrupt and keep it real in one breath, right? This is a common problem amongst our client base when planning their products and marketing strategies.

We think that a really easy way to manage this is to create a simple content board, made of real human beings who follow a simple process: 

1. Assess all the internal and external triggers to ensure that the idea is strong and makes for good content

2. Match this with all the various influences on content (OR Choose the appropriate content influences that are likely to resonate best and create engaging content)

3. Hatch a plan, together

We think you will take a huge leap if you hold a meeting once a quarter, automate as much knowledge to empower said humans, digest and have good creative tools to inspire your meeting. We hope our little list sketch thing here helps.

Too many times we see imbalance in the information that is used to be creative. It’s either influenced by new tech alone or way too much profiling or solely by an internal stakeholders view on the brand. We think it’s about balance and inspiring tools.

Said humans should plan content, with big smiles, post it notes and coloured pens etc., to be a mix of static and pushed content that rocks as much as possible. Static, to be discovered through digital and mobile channels as well as social community places. Push to include CRM, paid for media, events and out of home.

We know it's noisy out there and you have lots of data and meetings, we know its busy, we know you need original ideas. The investment in simple structure and tools to bring things together will help you to be more creative. It continually proves to be the process we use to launch brand new experience, content and product for our clients. 

Your team needs to comprise the important elements for you, it maybe specialists, creative, legal, copy or videographers. Keep it small, happy and give all a fair shout. 

Most importantly, it makes things happen by working together. That place, together, is a place we believe that the magic happens. Together means client, suppliers, agencies, magicians and developers.

We hope this is useful as you look forward and beyond just planning a website or advert.

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