The future arrived early

The future arrived early

I was one of the lucky ones who managed to score a new Amazon Echo early...and I have to tell you I am impressed!  First, this isn't what I thought Amazon could create - a super fast, seamlessly integrated personal assistant.  This is Amazon not just copying Apple's simple and delightful user experience, but actually going beyond it.

You ask "Alexa" (or you can call her "Amazon") to play a song, or take a note, or turn off the lights, or check the weather, or traffic, or play an audio book...and it happens...in seconds.  There is no delay at all - it almost seems like it is anticipating your request.  

Further, you can ask her to reorder something you already purchased at Amazon (we reordered dog food for Lucy) and it reads back your order waiting for a simple "Yes" from you to place it.  From the time we thought about needing dog food to the time it was in our home was like 2 days...and we never approached a computer, or iPhone or Apple Watch.  

Did I mention the speaker/microphone array in this thing sounds great?  When you get her attention a cool blue light "looks" in your direction then runs off with your request. Pretty cool stuff.

I've been demoing Amazon Echo (they should have just called it Alexa) to all my friends and family and while there are still a few rough edges everyone has come away impressed by what the device and the cloud (in this case AWS) can do when they are paired in this way.  I tell people this is what I expected the future to be like and it has finally arrived.  Amazon needs to steal a page from Apple marketing and start showing the world what this can do.  I don't have that many friends ;)

Just learned today that anyone can now purchase Amazon Echo (there is no more waiting list), so here is a handy link if you are so inclined.  

 

Andy Singer

Chief Marketing Officer at Open Raven

9y

Hey Steve Chazin - Can anyone give a command to Alexa or can you setup permissions? Also, if you tell Alexa to order something for you through Amazon, how does it know who is authorized to make purchases?

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Karissa Bailey

Senior Brand, Campaigns and Growth Marketing Leader

9y

Andy, we have one at home with our two loud boys and big dog and it has been very good. It even understands when my 5 year old asks questions, which I have not seen with any other voice recognition software. Plus, with the Simon Says feature, it's really fun to go hide somewhere with the remote and have "Alexa" have conversations with the kids.

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Kevin Carr

Senior Director of Procurement Services at University of Maine System

9y

Hi Steve. Enjoying our Echo here as well, though have only been able to scratch the surface. I will echo (ahem) your comment about the listening skills. The device does remarkably well, but is not infallible. One evening my wife was talking to her sister on the phone when Alexa thought she heard a request to tell a joke (beyond our Echo - we know no Alexa or talk about one...) It was pretty funny - well the joke was lame, but Echo piping up was funny in the moment. For now, the way that the voice recognition engine parses requests is pretty one dimensional. It seems to do well with <tell me why/where/how> or <do this one thing>, but not so well with <tell me why this happens when this occurs>.

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Neil Griffiths

Multi-Disciplinary Product Leader | Data Monetization | Analytics | Big Data | B2B | SaaS

9y

The Telescreen is here.

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Jason Sage, MBA, CPMM

Senior Product Marketing Manager | Google (2x) | Intuit | GoDaddy | Start-up Survivor | 10+ Years of Product Marketing Experience for SaaS, AI, IoT, Fintech & Cybersecurity | B2B & B2C Product Launches

9y

It works awesome. I've been super impressed with mine. The experience, not this device in particular, is the future.

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