CARU's Metaverse Guardrails, developed by the BBB National Programs Metaverse Working Group, offers practical recommendations to help companies develop child-friendly metaverse experiences, comply with advertising and privacy laws, and engage responsibly with children online. Access the guardrails: https://hubs.la/Q02HhVMf0 #ChildSafety #Metaverse #AdLaw #DataPrivacy
Children’s Advertising Review Unit (CARU)
Non-profit Organizations
New York, NY 409 followers
Our self-regulation programs promote responsible children’s advertising and data collection practices.
About us
Our programs focused on child-directed marketing help businesses meet legal requirements and self-regulation standards that promote responsible children’s advertising and data collection practices. Our programs include the nation’s first Safe Harbor Program under the Children’s Online Privacy Protection Act (COPPA), the Children’s Advertising Review Unit (CARU), as well as two programs created to improve the landscape of food advertising to children under age 12, the Children’s Food and Beverage Advertising Initiative (CFBAI) and the Children’s Confection Advertising Initiative (CCAI).
- Website
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https://bbbprograms.org/programs/caru/
External link for Children’s Advertising Review Unit (CARU)
- Industry
- Non-profit Organizations
- Company size
- 51-200 employees
- Headquarters
- New York, NY
Updates
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Children’s Advertising Review Unit (CARU) reposted this
Are you ensuring your digital platforms are safe and respectful of teen privacy? Our TAPP Roadmap is a comprehensive guide to safeguard teen data in advertising. Discover how to align your practices with the highest standards of digital responsibility: https://lnkd.in/epVpKuwT #DataPrivacy #TAPPRoadmap #TeenPrivacy
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Children’s Advertising Review Unit (CARU) reposted this
Stay up to date on the current and future state of AI regulation in the United States with BBB National Programs' Dona J. Fraser and the FTC's Michelle Rosenthal. Access the full recording of our recent webinar, "AI in the Children's Space" here: https://hubs.la/Q02GcKpg0 #AIRegulation #ChildSafety
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By becoming a CARU supporter, your company is given the opportunity to directly influence the children’s space by collaboratively strengthening child-directed marketing and privacy practices. Learn more about the benefits of becoming a CARU Supporter: https://hubs.la/Q02DVHBB0 #CARU50
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Children’s Advertising Review Unit (CARU) reposted this
During this month's webinar, "#AI in the Children's Space," the FTC's Michelle Rosenthal broke down some of the potential pitfalls of using AI in digital experiences, especially those used by children. Access the full webinar recording: https://hubs.la/Q02DkdVs0 #ChildSafety #DataPrivacy #AISafety
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From concept to final cut, the Children’s Advertising Review Unit (CARU) offers pre-screening services to help businesses and agencies spot and correct #advertising and #privacy issues before ads, contests, and promotional websites go live. Learn more and get started today: https://hubs.la/Q02Dj_b60
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Every month, the Children’s Corner newsletter, brought to you by the Children’s Advertising Review Unit (CARU) and the Children’s Food and Beverage Advertising Initiative (CFBAI) delivers critical updates on child-focused legal and self-regulatory developments straight to your inbox. Subscribe now: https://lnkd.in/dn2qk7W2 #ChildSafety #Newsletter
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CARU’s blog, "Continuing to Evolve: the 10s, 20s, and the Future of CARU," highlights key changes and landmark cases that have shaped children's advertising over the past two decades. Read the full blog: https://hubs.la/Q02ClHB60 #CARU50 #ChildSafety
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Children’s Advertising Review Unit (CARU) reposted this
[Recording Available] Last week, BBB National Programs hosted a webinar, "AI in the Children's Space: A Conversation With an FTC Official," featuring Michelle Rosenthal, Senior Attorney at the Federal Trade Commission. Speakers discussed the children’s advertising and privacy legal and regulatory landscape and how it applies to AI. Access the recording: https://hubs.la/Q02BVw690 #Webinar #ChildSafety #AI
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Looking to connect with likeminded brands to stay ahead of legal developments and proactively strengthen child-directed #marketing and #privacy practices? CARU Supporters have the opportunity, often in a Chatham House Rule environment, to discuss challenges and take an active role in creating new guidance and best practices to help meet regulatory and compliance goals. Learn more about how your company can stay ahead by becoming a CARU Supporter: https://lnkd.in/ekjK_cdq #ChildSafety #CARU50 #EthicalAdvertising #DataPrivacy