Experian Marketing Services

We're excited to introduce Experian’s Collaboration in clean rooms, now available in InfoSum, Amazon Web Services (AWS) Clean Rooms, and more. Through Experian’s Collaboration in clean rooms offering, you can: - Collaborate with partners for richer data insights - Achieve higher match rates - Improve audience building - Produce more accurate and complete reports - Ensure data privacy Read our blog post to learn more: https://lnkd.in/g8KXgyXG #CleanRooms #DataCollaboration #Advertising #AdTech

Experian audiences can help you target college students (consumers with undergraduate and/or graduate degrees) with your back-to-school campaigns. Here are three of our recommended segments that you can activate to reach college audiences today. Download our college audience guide to discover more segments available on-the-shelf of most major platforms to reach other college related audiences, like those with a high school diploma, those in-market for student loans, and more! Download here ➜ https://lnkd.in/gRgQbAcs

Data plays a crucial role in shaping marketing strategies. Experian partners with The Trade Desk to provide automotive marketers with the marketing data needed to adapt to changing consumer behaviors, allowing marketers to optimize reach and messaging based on consumer demand.     Dive deeper into the Q&A with Marissa Audia from The Trade Desk and learn about the importance of automotive data in adapting to market changes: https://lnkd.in/gMJiJ7ng

With the Republican National Convention just around the corner, now is the perfect time to learn how you can activate Experian's political audiences across major ad platforms. Whether you're an agency, media buyer, political entity or brand, our audiences can help you reach your desired audience with pinpoint accuracy this election season. Download our political audiences guide to explore our political audiences that you can activate on-the-shelf of major ad platforms today. Download now ➜ https://lnkd.in/g2f6YggP #PoliticalCampaigns #DataDrivenDecisions

Oracle's decision to exit the advertising business leaves marketers rushing to find a new audience targeting solution. Marketers can seamlessly switch to Experian audiences and have confidence that they will experience the same high level of advertising efficiency. We can help you find the right audience. Reach out to our Audiences team today: https://lnkd.in/gR_RJJGa #OracleAdvertising #AdTech #Advertising

As the digital advertising landscape evolves, so do the tools and strategies we rely on. Third-party cookies have been the backbone of targeted advertising, but with the impending deprecation of third-party cookies, it's time for a shift. In this segment of our Ask the Expert series, we ask industry leaders to share their predictions on future shifts in the market and how advertisers should adapt their strategies. Stay ahead of the curve and watch the full video here ➜ https://lnkd.in/ez4ZJwex Featuring, Scott Messer at Messer Media, Mathieu Roche at ID5.io, Chip Russo at Truthset, Drew Stein at Audigent, Keith Petri at lockr, Yan Liu at TVision, and Anthony Katsur at IAB Tech Lab. #AdTech #Marketing #Advertising #cookiedeprecation #thirdpartycookies #Experian

It’s been one week since the highly anticipated Cannes Lions 2024—the event of the year for advertising and creativity. We are excited to present our top five takeaways from the event, revealing the industry’s priorities for the year ahead. Dive deeper into these key highlights and explore how they're shaping the future of marketing by reading our blog ➜ https://lnkd.in/eubqwdgQ #Cannes #Cannes2024 #Adtech #cookiedeprecation #RMN

In the ever-changing digital world, consumers are more aware of advertising practices than ever before. Their expectations have shifted significantly, favoring ads that are personalized, efficient, and mindful of their privacy. In this Ask the Expert segment, we explore how advertisers can adapt to meet the demand for relevant and privacy-respecting ads. Discover strategies to enhance ad experiences and build stronger customer relationships. Watch now ➜ https://lnkd.in/gm2B75uA Featuring Brian Mandelbaum at Attain, Mike Petrella at United Airlines, Joshua Lowcock at Quad, and Michael Richardson at Samsung Ads. #AdTech #ConsumerExperience #Marketing #Advertising #DigitalMarketing #Experian

Using Activity Feed, Cuebiq significantly increased match rates and resolved data from cookieless environments like Safari. Read the full case study to learn more about Activity Feed and how we partner with Cuebiq to: - Enhance cross-channel impression matching - Bridge the online-offline gap for deeper client insights amidst privacy and industry shifts - Capture and match more impressions across web, mobile, and CTV environments to mobile ad IDs (MAIDS) - Proactively refine measurement solutions for increased campaign effectiveness and client trust Read the full blog post here to learn more ➜ https://lnkd.in/g2P7r-VD Or speak with our team to start working with us ➜ https://lnkd.in/gn8m588Z #CookielessFuture #CookieDeprecation #MarketingData

Experian's audience segments are here to help with your back-to-school campaign planning! Discover new audiences that we've created so you can reach high school shoppers with your school season marketing activities. These audiences include: 1. Back-to-School Spend 2. Back-to-School High Spend 3. Back-to-School Apparel 4. Back-to-School Supplies These new back-to-school audiences are available by life stage targeting households with families of children between 14–18 years old, allowing you to reach high school shoppers! Download our high school shopper audience guide here ➜ https://lnkd.in/gRgQbAcs #DigitalAdvertising #Marketing #Programmatic #RetailMarketing