📢 We've added three additional UTM fields to the traffic source record for more advanced channel analysis in BigQuery. The new fields are: 🔍 manual_source_platform 💡manual_creative_format 🎯 manual_marketing_tactic Learn more here → https://goo.gle/3SexH1G
Google Analytics
Technology, Information and Internet
Mountain View, California 529,290 followers
About us
Get the latest news and product updates on Google Analytics, Tag Manager and the Google tag. Learn more at g.co/marketingplatform
- Website
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g.co/marketingplatform
External link for Google Analytics
- Industry
- Technology, Information and Internet
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
Updates
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📢 You can now replicate the browser's collection order for events exported to BigQuery with new fields in the Event export tables. The new fields are: 🔗 batch_page_id 🔗 batch_ordering_id 🔗 batch_event_index Learn more here → https://goo.gle/4dpFS3F
[GA4] BigQuery Export schema
support.google.com
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📈 Gain deeper insights across your websites and apps with our best practices guide: Google Ads AI Essentials: Google Analytics 4 Best Practices! → https://goo.gle/4bGjEsN #SummerofAIEssentials #AI #GoogleAI
Google Analytics 4 can help you better understand your customers and unlock relevant, actionable insights, using the power of Google AI. Get started with our best practices guide 👉 https://goo.gle/3LlEMts #GoogleAds #SummerofAIEssentials
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Unlock a deeper understanding of your customers with Google Analytics 4 — get more relevant insights, predict purchase behaviors, and solve for unknowns in the customer journey. Find out more 👉 https://goo.gle/3Wf5Hh5 #GoogleAds #SummerofAIEssentials
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▶️ Unlock the power of segmentation with Google Analytics 4 Audiences! Discover how to create custom audiences based on dimensions, metrics, and events that matter to your business. Tailor your marketing campaigns, personalize user experiences, and drive conversions. Check out this video to learn more on how to get started with audiences in GA4. → https://goo.gle/3LbG1LT
Introduction to Audiences in Google Analytics
https://www.youtube.com/
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📢 Today marks the official turndown of Universal Analytics. From today you won't be able to view or download any current or historical data for standard and 360 properties. As we say goodbye to Universal Analytics, we’re excited to move into this future where GA4 is our only analytics platform. See our latest blog to learn more about how we are investing in GA4 to be the most effective, holistic and durable analytics solution for our users. → https://goo.gle/4eLKGSc
Four ways Google Analytics delivers actionable insights for your business
blog.google
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💡 Supercharge your marketing insights and prepare for the future with Google Analytics 4! Here are 4 ways Google Analytics delivers actionable insights for your business: 🔍 Faster, AI-Powered Insights: Get clear, concise summaries of your data fluctuations, automatically pinpointing key trends and opportunities. 🔗 Understand full funnel, cross channel performance: Understand and measure your customer's entire journey, across the funnel and channels. 📊Built-in planning and budgeting tools: Confidently allocate spend with built-in budgeting tools and media pacing reports. 🔒 Durable integrations: Navigate a privacy-first future with enhanced conversions and seamless Consent Mode integration with Google Ads. → https://goo.gle/3VAjayi
Four ways Google Analytics delivers actionable insights for your business
blog.google
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📢 We're updating our attribution models in GA4 to improve the accuracy of conversion credit for paid search campaigns. 🔍 Why the change? Sometimes, the 'gclid' parameter (identifying your paid click) doesn't remain around page views. This fix ensures paid campaigns get the credit they deserve! 📈 What to expect: This change may increase the number of conversions attributed to paid search, potentially affecting your Ads campaign spending. Please review your budget caps and adjust them as needed before this update takes effect over the next two weeks. → https://goo.gle/45CjEbP
[GA4] Get started with attribution
support.google.com
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📢We’ve enhanced the Advertising section of Google Analytics 4! Now you can quickly see the size of your Advertising Segments – these are the users eligible for remarketing and ads personalization in Google Ads. 🔍How will this update help you? These numbers are now aligned with what you see in the Google Ads Audience Manager. This means you can make data-driven advertising decisions with confidence, knowing your GA4 insights are in sync with your Google Ads targeting. → https://goo.gle/3XxJw6I
[GA4] Advertising segments
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▶️ Want to learn more about traffic classification, channel groups and attribution? Check out this video where our Google Product Managers will walk you through some fundamental concepts and give you some concrete examples and helpful tips on how to master GA4. → https://goo.gle/3VCph56
Cross-platform Measurement and Attribution
https://www.youtube.com/