Intuit SMB MediaLabs

Sunshine, Sand, and SMB Success: Join Us in Cannes 🏖 Intuit SMB MediaLabs is heading to the beach in Cannes (June 17-19) and we can't wait to connect with you! We're the first-of-its-kind B2B media network designed specifically to help you target small businesses with laser focus. Leveraging Intuit's first-party business data, we empower you to reach the right audience with unmatched precision. Want to learn more? Shoot us a DM or email meg_beaudet@intuit.com to schedule a meeting and unlock the power of Small Business.

In this week’s interview we have with us Sagar Ganapaneni, an esteemed expert in data science and marketing analytics, to discuss the challenges and opportunities facing CXOs in the post-cookie world. Sagar provided invaluable insights and guidance on how CXOs can adapt to the evolving landscape and leverage advanced AI methods to enhance their marketing effectiveness. Sagar Ganapaneni is a seasoned data science leader with 12+ years' experience in building data-driven products and driving business optimization. Currently leading data science & analytics for Intuit SMB MediaLabs, he excels in deploying advanced analytics and AI solutions. Sagar has a strong background in economics and machine learning and has successfully scaled teams and delivered results. He actively contributes to industry standards through engagements with IAB, and MMA Global, and serves on advisory boards at Texas A&M and is a AIM Leaders Council member. Passionate about equity, Sagar mentors in forums such as KaggleX BIPOC. Read more- https://lnkd.in/gsNDM69N

Every organization wants to be more data-driven, but #adops teams are often limited by data activation and other operational challenges. This afternoon our Chief Product Officer Eric Mayhew took the stage at #POSSIBLE2024 with Taren King, Senior Product Manager of Ad Tech at Intuit to highlight the growing role of automation in helping teams radically improve their ability to deliver data-powered advertising at scale. Some key insights we heard from the group: ✔ Observability will always play a key role in any automation strategy. Successful advertisers don’t “set it and forget it”. ✔ Small batch testing is a proven best practice. Once you see results with a small test, use automation to scale it out across a wider subset of campaigns. ✔ The most successful automation approaches empower customer success and account strategy teams by reducing manual data entry and accelerating speed to market and speed to optimization. ✔ Automation and first-party data activation requires cross-functional alignment across the C-suite. Looking forward to continuing these conversations tomorrow at booth 113…and drawing our first winner in our daily $1,000 Habitat for Humanity 🏠 donation and Apple Watch giveaway! Link in comments for details on what we have planned through the rest of POSSIBLE.

In our Smart Investment Moves: Making the Most of Retail Media session, Antoinette S. chats with Eric Perko of Apollo Partners and Dave Raggio of Intuit about why integrating small businesses into the #retailmedia ecosystem can drive results and reach specific and hard to reach audiences. #digidaymediabuying

Wrapping up the final day of Our Marketing Leadership #BISummit during CES hosted at Fontainebleau Las Vegas was an amazing fireside chat featuring Intuit’s Dave Raggio moderated by EVERFI’s Hunter Weeks! 📢 We Would Love to See you at one of our Upcoming Events, Check Out the Schedule Here: https://bit.ly/3ZHAGSc #Marketing #Innovation #MarketingLeadership #CES #CES2024 #LasVegas #VegasNetworking #VegasCommunity #VegasMarketing #Leadership #Brand #BrandMarketing #Fontainebleau #Day3

Incredibly excited to have the great Andy Wiedlin join the group and focus on the growth of Intuit SMB MediaLabs!

🛍️ More from yesterday's #RetailMediaSummit 🛍️ 📈 Intuit SMB MediaLabs' Dave Raggio and Apollo Partners' Eric Perko unpacked why integrating small businesses into the retail media ecosystem can drive results. "Small business data is nothing like super business data. There are a lot of other products that can help these small businesses thrive and we help them connect with that," said Raggio. 🙋♂️ Then, Andrew Lainsbury, from the University of Minnesota - Carlson School of Management, dove into the strategies needed to transcend the transactional and connect with consumers on a deeper level. "Can brands be a catalyst for connection? The first opportunity is to remind ourselves that the shoppers we serve are not market segments...they’re people," he said. 📏 CVS Media Exchange (CMX)'s Pamela Young and Bayer's Elizabeth Petrangelo discussed how building a strong relationship and maintaining close collaboration can help transform transactional retail partnerships into goal-obsessed marketing relationships for exponential growth. "Transparency comes down to measurement. If you didn’t' measure it, did it really happen?" said Young. 🙏 Cotopaxi's Brad Hiranaga shared his strategies on building audience loyalty. "Thinking about partnerships is much more complex than it used to be. The ones that are more meaningful. Those are the ones that were really motivated to do," he said.