Updated on December 28, 2023.

Milanoo.com Limited (hereinafter referred to as "Milanoo" or "we" or "the Company"), is committed to protecting your privacy. We, Milanoo, understand that you care about how your information is used and shared. We respect your privacy and take your online security seriously. In order to provide you with products and services, we collect and process your basic personal data from the Milanoo website, services, online stores, and applications on a minimal scale. By using any of our services (defined below), you agree to the practices described in the privacy policy. In most cases, we will communicate with you electronically, such as via email, WhatsApp, in-app push notifications, or by posting electronic messages on the website or through other services and electronic communications. For contractual purposes, you agree that all agreements, notices, disclosures, and other communications provided to you electronically satisfy any legal requirement that such communications be in writing, unless mandatory applicable law specifically requires otherwise.

Thank you for visiting Milanoo's website, mobile applications, and other software (collectively referred to as the "Services"). We respect your privacy and want you to understand the privacy policy adopted to protect your personal information.

If you would like to delete your account on the Milanoo website, please contact us at: privacy@milanoo.com

This policy includes: 

1. What personal information does Milanoo collect about you? 

2. For what purposes does Milanoo use your personal information?

3. How does Milanoo collect your personal information? 

4. How do we use cookies and other technologies to collect information? 

5. Does Milanoo share your personal information? 

6. How does Milanoo protect personal information? 

7. What are the arrangements for advertising and promotions? 

8. What information can you access? 

9. What choices do you have regarding Milanoo's collection of your information? 

10. How long does Milanoo retain your personal information? 

11. Users from the European Union?

12. Users from California? 

13. Users from Nevada? 

14. Can children use Milanoo's services? 

15. Terms of use, policies, and amendments.

Ⅰ. What personal information does Milanoo collect about you? 

Milanoo.com Limited (hereinafter referred to as "Milanoo" or "we" or "the Company") is committed to protecting your privacy. 

The types of information we collect are as follows:

• Information you provide: We receive and store most of the information you provide when using Milanoo's services. You can choose not to provide certain information, but by doing so, you may not be able to enjoy many of our services.

• Automatic information: We automatically collect and store certain types of information about your use of the services, including information about your interactions with content and services provided by Milanoo. Like many websites, we use "cookies" and other unique identifiers, and we obtain certain types of information when your web browser or device accesses Milanoo and other content provided by or on behalf of Milanoo on other websites.

• Information from other sources: We may receive information about you from other sources, such as updated delivery and address information from our carriers, which we use to correct our records and deliver your next order.

Ⅱ. For what purposes does Milanoo use your personal information?

We use your personal information to operate, provide, develop, and improve the products and services we offer to customers. 

These purposes include:

• Purchase and delivery of products and services: We use your personal information to process orders, deliver products and services, process payments, and communicate with you regarding orders, products, services, and promotional offers.

• Providing, troubleshooting, and improving Milanoo: We use your personal information to provide functionalities, analyze performance, fix errors, and improve the usability and effectiveness of Milanoo services.

• Recommendations and personalization: We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalize your Milanoo experience.

• Providing voice, image, and camera services: When you use voice, image, and camera services, we use your voice input, images, videos, and other personal information to respond to your requests, provide the requested services, and improve our services.

•  Compliance with legal obligations: In certain cases, we collect and use your personal information to comply with laws. For example, we collect information regarding customs clearance from customers for return purposes.

• Communication with you: We use your personal information to communicate with you about Milanoo via different channels (e.g., phone, email, chat, or messaging).

• Advertising: We use your personal information to display personalized advertisements that may be of interest to you and to promote features, products, and services.

• Fraud prevention and credit risk management: We use personal information to prevent and detect fraud and abuse in order to protect the security of our customers, Milanoo, and others.

• Sharing and service enhancement: Your public content contributions to the services are intended for public consumption and are therefore publicly visible, including your photos, ratings, reviews, tips, lists, likes, and other activities through the services such as your evaluations of others' contributions (e.g., helpful, not helpful). Terms of public consumption include disclosures and authorized sharing by Milanoo's official account.

Ⅲ. How does Milanoo collect your personal information?

We may collect your personal information through direct or indirect means to better serve you. In most cases, we collect information directly from you:

• Registration and ordering: To provide you with products, you provide us with your personal information during online registration, including but not limited to your name, gender, shipping and billing addresses, phone number, email address, and financial information (such as your credit card number). Additionally, we may ask you to provide your country of residence and/or your organization’s operating country to comply with applicable laws and regulations. This information is used for billing, order processing, and communicating with you about your orders and our website.

• Payment: We may collect your personal information through the format provided by the payment service, including but not limited to your card number, card type, card verification value, billing address, name, email address, and phone number. Although we collect this information, we do not retain any information provided through the payment process. Typically, the payment service you choose maintains and retains this information to complete the order.

• Delivery: Your shipping address, recipient name, and relevant phone numbers are used to deliver the goods you order. You need to provide us with this basic information so that we can deliver your order accurately and on time.

• Product reviews: We may ask you to submit product reviews via email address and location. Your email address will be kept confidential, but your location will be visible to other users. Any other personal information you choose to submit as part of your review will be visible to other visitors to the website.

Ⅳ. How are cookies and other similar tracking technologies used to collect information?

When you visit our website, we may use cookies or other similar tracking technologies (collectively referred to as "Cookies") to collect certain information about you. Cookies are small, simple text files stored on your computer or mobile device when you visit our platform. The term "Cookies" also includes local objects (sometimes called Flash Cookies), web beacons, pixels, browser fingerprinting technologies, or any technology that stores or accesses information on a user's device. To provide you with our services, we need to recognize your browser or device. For example, if you block or otherwise refuse our Cookies, you will not be able to add products to your shopping cart, proceed to checkout, or use any services that require you to log in. Please refer to the Cookie Statement for more details.

If you do not want Cookies to be stored on your computer, you can adjust your browser settings. You can also adjust your settings to refuse all Cookies or only accept third-party Cookies. You can delete Cookies that have already been placed. You need to adjust the settings for each browser and computer you use. How to adjust these settings varies by browser. Click on one of the icons below to directly view your browser manual, or if necessary, consult your browser's help function.

• Chrome

• Firefox

• Internet Explorer

• Safari

We use Google Analytics, an internet analytics service provided by Google, on our platform. For more information about Google's privacy practices, please visit: https://policies.google.com/privacy?hl=en, https://policies.google.com/technologies/partner-sites, https://support.google.com/analytics/answer/6004245 . Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics, available at: https://tools.google.com/dlpage/gaoptoutDo Not Track. Some Internet browsers, such as Internet Explorer, Firefox, and Safari, include the ability to transmit “Do Not Track” or “DNT” signals. Since uniform standards for “DNT" signals have not been adopted, our Site does not currently process or respond to “DNT” signals.

Ⅴ. Does Milanoo share your personal information?

We sell merchandise, not information — we do not sell, rent, trade, or license your personal or financial information. We only disclose your personal or financial information in the following specific circumstances:

• Third-party service providers: Like most online retailers, we sometimes use third-party service providers to perform specific functions on our behalf. Any information or data disclosed to them is done so to ensure the comprehensive execution of contracts. For example, delivery services require your basic information, such as your name, delivery address, and phone number, so that suppliers like DHL, USPS, UPS, or any other national postal service can fulfill customs clearance and delivery responsibilities. Additionally, to enhance your experience, we may use your information on a minimal scale to monitor the quality of third-party services. During the payment process, information required by payment businesses or financial services may be collected by Milanoo's affiliated companies. However, neither these affiliates nor Milanoo processes payment information we collect. For example, LABONITA is a wholly-owned subsidiary of Milanoo.com Limited. The terms in this Privacy Policy also apply to LABONITA, which is responsible for handling payment-related issues for EU customers.

• Non-personally identifiable information: We may share information that does not identify you or any user with third parties such as advertising partners, such as the number of daily visitors to specific pages or the size of orders on specific dates. For example, pseudonymization has been applied in the [*] column, showing our product images without disclosing your identity.

• Mergers and/or asset sales: Under normal circumstances, we do not trade any personal information with other companies. However, for business development purposes, we may need to acquire, merge with, or be acquired or merged with another company, which inevitably involves the partial or complete transfer of customer information as a business asset, provided it is based on the effective privacy notice.

• Protecting Milanoo and others: We may disclose accounts and other personal information to protect ourselves, our customers, or others, as required by law; to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of Milanoo, our users, or others. This includes exchanging information with other companies, entities, institutions, organizations, or government agencies to prevent fraud and reduce credit risk. Additionally, Milanoo and our processors reserve the right to report to law enforcement agencies any behavior that we believe in good faith to be illegal.

We may describe these reasons to you from time to time based on legal requirements and other reasons for updating personal information and sharing purposes.

Ⅵ. How does Milanoo protect personal information?

This service employs technical and organizational measures to safeguard the integrity and confidentiality of your personal information.

• We ensure the security of your personal information during transmission by using encryption protocols and software.

• When handling credit card data, we adhere to the Payment Card Industry Data Security Standard (PCI DSS).

• In collecting, storing, and disclosing customer personal information, we maintain physical, electronic, and procedural safeguards.

• We assign different authorizations to different employees to allow access to or proximity to your personal data.

• We only establish partnerships with suppliers who have appropriate protection measures in place to prevent data leaks.

• You need to take protective measures against unauthorized access to your password, computer, device, and applications. We recommend using a unique password for your Milanoo account that is not used for other online accounts. Ensure that you log out after using a shared computer. You can log out of your Milanoo account by selecting "Log out."

VII. What are the arrangements for advertising and promotions?

• Third-party advertisers and other website links: Milanoo may include third-party advertisements and links to other websites and applications. Third-party advertising partners may collect information about you when you interact with their content, advertisements, and services. As mentioned earlier, these advertising and promotional activities are associated with websites that share personal information with third parties as mentioned in the examples.

• Use of third-party advertising services: Third-party advertisers provide Milanoo advertisements to you based on the information we provide. To ensure your confidence, we share the minimal scope of personal information with them.

• Personalized advertising services: Before distributing personalized advertisements, surveys, questionnaires, or promoting our products or goods to you, we will obtain your consent. You can choose to opt-out of advertisements by unsubscribing, contacting customer service, or replying to emails expressing your objection. Like other online advertising networks, we use cookies, web beacons (also known as behavior tags or single-pixel gifs), and other technologies that allow us to understand which advertisements you see on our website and other websites, which advertisements you click on, and other actions you take. This enables us to provide you with more useful and relevant advertisements. For example, we may use Google Analytics or other tracking/marketing applications or a combination of technologies to track your visit or purchase history, your location, etc.

Once you complete registration, it affects direct marketing to you by default. Then, if you do not wish to receive any promotional or advertising messages, you can change your email subscription settings.

VIII. What information can you access?

As a customer, you have the right to access your information. You can access most of your data online by logging into your Milanoo account and clicking on "My Account". For more detailed explanations, please visit our help page.

If you need further personal data, please contact privacy@milanoo.com.

IX. What choices do you have regarding the collection of information?

Feel free to ask any questions about how we collect and process your personal information. You can contact customer service provided below or log in to "My Account" according to your preference.

• As mentioned above, if you choose not to provide the necessary information required for the service, we will be unable to provide our services to you.

• You have the right to correct your personal information through "My Account." After updating or correcting, we typically retain copies of your previous records.

• You have the right to object to receiving any emails or communications from us through the "My Account" function when you no longer wish to receive them. This objection right also applies to applications on your portable devices, so you can adjust the settings on your portable device.

• To block cookies on your computer, most browsers and devices' "Help" function will tell you how to prevent your browser or device from accepting new cookies, how to be notified when you receive new cookies, or how to disable cookies completely. Since cookies enable you to utilize some basic services on the website, we recommend keeping them enabled. For example, if you block or refuse our cookies, you will be unable to add items to your shopping cart or proceed to checkout, or use any services that require you to log in.

• If you wish to browse our website without linking browsing history to your account, you can log out here and block cookies on your browser.

• For exit settings that cannot be changed independently on the platform, you can contact our customer service for further assistance. Additionally, you can request Milanoo to delete your account and related information. You can also request your personal information.

X. How long do we retain your personal information?

We will retain your personal information for as long as it is necessary for you to continue using our services, as required to fulfill the relevant purposes described in this privacy policy, or as required by law (such as for tax and accounting purposes), or as per other requests communicated with you. For example, we will retain your transaction history so that you can view past purchase records (if needed, to repeat orders) and to protect your privacy by knowing to which addresses orders have been sent.

XI. European Union Users?

For European residents, you can refer to this section to understand the specific provisions of the GDPR (General Data Protection Regulation).

According to GDPR, you may have the following rights:

• Right of access: You have the right to access your information, regardless of whether you are a visitor or a customer, to confirm whether your personal data is being processed. Users have the right to know detailed information about the purposes of processing, the categories of personal data, the recipients or categories of recipients to whom the personal data has been disclosed, the time frame for storage of personal data, and the existence of automated decision-making.

• Right to rectification: Users have the right to correct data. If your information is incorrect or incomplete, you may choose to correct and supplement the information or notify us to assist you in making corrections.

• Right to erasure: As a user, you have the right to request the deletion of your personal information. We will use available technologies to delete your personal information, including but not limited to anonymization, de-identification, erasure, and other deletion methods. However, this may be subject to exercising the rights of freedom of speech and information, compliance with legal obligations, public interest, public health, archiving purposes in the public interest, scientific or historical research purposes, or statistical purposes, or for the establishment, exercise, or defense of legal claims.

• Right to restriction of processing: Before you request specific rights, you should cooperate with us to verify your personal information and identity. During the verification process, you should provide your name, address, and/or email address when contacting us. We will take reasonable steps to verify your identity and then respond to your request. The verification steps will vary depending on the sensitivity of your personal information and whether you have an account with us, but we will respond within the designated time frame specified by the GDPR.

• Right to data portability: You can request to transfer the personal data provided to us based on consent or contract, or based on automated processing conditions, to a third party. Please contact our customer service for confirmation, whether feasible or not. Rest assured, we will make every effort to ensure that your data is transferred to a third party in a structured, commonly used, and machine-readable format, where technically feasible.

• Right to object: You can object to direct marketing, and you can refer to the "Choices About How Milanoo Collects Your Information" section. 

• Automated individual decision-making, including profiling: When we engage in automated individual decision-making, such as profiling, we will obtain your explicit consent beforehand. Additionally, you can exercise your right to object to automated decision-making by contacting our Data Protection Officer (privacy@milanoo.com) or customer service. 

• Withdrawal of consent: You can withdraw your consent for data processing at any time, but you should be aware that processing based on consent legality is not affected until consent is withdrawn. During the sharing of information, whenever we transfer personal information outside the European Union, we will do so in accordance with this privacy policy and applicable data protection laws. Requests should be submitted through contacting our Data Protection Officer (privacy@milanoo.com). 

If you are a visitor from the state of California, USA, please refer to the information regarding "California Visitors" below. As per GDPR Article 27, we designate LABONITA as our representative in the Union. 

If you have any questions or requests, please refer to the information below to contact us: Email: privacy@milanoo.com

XII. California Users? 

For users from the state of California, USA, you may be subject to the California Privacy Rights Act (CPRA) of 2020, which came into effect on January 1, 2023. Therefore, we have modified this policy to remind you that CCPA has been replaced by CPRA.

You may exercise the following rights under CPRA: 

• Right to delete personal information: Similar to GDPR provisions, you should have the right to request us to delete your personal information collected from you under CPRA, and information disclosed to you. Upon request as listed below, we will follow your instructions to delete information from records and immediately notify service providers or contractors to delete your personal information after verifying your identity unless it involves disproportionate effort and impossibility or in the case of business purposes. 

• Right to correct inaccurate personal information. 

• Right to know about the personal information being collected. 

• Right to access personal information. California residents have the right to request disclosure of information as requested in the following list. 

• Right to equal service and non-discrimination. We commit that we will not engage in unfair transactions because of exercising any rights under CCPA. 

• Right to opt-out of the sale or sharing of personal information. We do not sell your personal information, but as mentioned, we are establishing an "opt-out" mechanism for you to further protect your constitutional privacy rights. 

• Right to refuse retaliation. We will never refuse your access and reasonable requests because you choose to opt-out or exercise other rights. 

• Right to limit the use and disclosure of sensitive personal information. You have the right to request us to limit the use of your sensitive data, limited to the purposes of providing goods or services, security and integrity, short-term use, momentary use, representing businesses to perform services, or quality or safety controls for services or devices.

We will respond to your requests to correct inaccurate personal information or delete consumer personal information for free within 45 days upon receiving your message or email and verifying your true identity. If we are unable to respond within 45 days, we reserve the right to extend the response time for an additional 45 days.

Shine the Light. The California "Shine the Light" law grants California users the right to request information about whether a company has disclosed certain information to any third party for the third party's direct marketing purposes. California users who wish to further understand the information under this law or have questions or concerns about our privacy practices and policies can contact us via privacy@milanoo.com. We accept your agent and provide authorization proof to prove that you authorize the agent to exercise any rights on your behalf.

XIII. Nevada Users? 

For residents of the state of Nevada, USA, you may be subject to Senate Bill 220 (SB 220), also known as the Nevada Privacy Law. Even if we do not engage in activities to sell your information, you have the right to request not to have your information sold for monetary exchange. If you wish to exercise your rights, please contact us at privacy@milanoo.com.

XIV. Are Children Allowed to Use Milanoo Services? 

Milanoo does not sell products intended for purchase by children under the age of 13, and we do not knowingly or intentionally collect personal information from children under 13 years of age. Elsewhere on this website, you promise and warrant that you are either 18 years of age or older, or you are using the website under the supervision of your parents or guardians.

If you are under the age of 13, we will not collect your personal information without parental consent.

XV. Terms of Use, Policies, and Revisions 

If you choose to use our services, any disputes related to privacy are governed by these Terms of Use, including limitations of liability, dispute resolution, and applicable law. If you have any concerns about Milanoo's privacy practices, please briefly describe them and contact us, and we will make every effort to address them. Our business evolves, and so do our privacy policies. It's best to check our website regularly for the latest changes. In addition to other rules and regulations, our current privacy policy applies to all information we know about you and your account. However, we will adhere to our commitments and will not substantially change our policies and practices to afford less protection to customer information collected in the past without the consent of affected customers.

If you have any questions about the collection or processing of personal data, please contact us by email at privacy@milanoo.com.

Categories of Information Collected: Here are examples of the information we collect directly from you and how we use it:

• When you search or purchase products or services in our store;

• Adding items to your shopping cart or placing orders through Milanoo;

• Communicating with us via phone, email, or other applicable applications;

• Filling out surveys, support tickets, or other forms;

• Providing and evaluating reviews;

• Using our stock notification service; 

• Using our online chat help service; 

• Posting content voluntarily.

In order to facilitate the aforementioned interactions, you will need to provide us with the following information:

• Your identity information such as your name, address, and phone number; 

• Payment information;

• Your age; 

• Your location information;

• Your IP address; 

Persons, addresses, and phone numbers listed in your "Address Book"; 

• Email addresses of your friends and others; 

• Content of comments and emails sent to us; 

• Personal descriptions and information in your profile; 

• Information and documents regarding identity, including social security numbers and driver's license numbers; 

• Credit history information; and (sensitive) personal information disclosures (as per CPRA for sale or sharing) Card numbers (disclosed only to payment providers requested by you to complete payment process)

Automatic information: 

Examples of information collected and analyzed for usage include: 

• Internet Protocol (IP) address used to connect your computer to the Internet; 

• Login names, email addresses, and passwords; 

• Location of your device or computer;

• Versions and time zone settings; 

• Purchase and content usage history, sometimes aggregated with similar information from other customers to create features like best-selling products; 

• Complete Uniform Resource Locators (URL) clickstreams, including the date and time of access to our website; products and content you view or search for; page response times, download errors, time spent on specific pages, and page interaction information (such as scrolling, clicks, and mouseovers).

• The phone number used to call our customer service; and the images you use in the comment section. 

We may also use other means to automatically process your data (such as device identifiers, cookies, and other technologies, to collect browsing, usage, or other technical information on devices, applications, and our web pages). 

Information from other sources: 

Examples of information we receive from other sources include: 

• Updated delivery and address information provided by our carriers or other third parties, which we use to correct our records and facilitate the delivery of your next purchase or communication; 

• Account information, purchase or redemption information, and page view information. 

Examples of information accessible through Milanoo include: 

• Status of recent orders; 

• Your complete order history (including My Orders); 

• Identifiable personal information (including name, email, password, and address book); 

• Payment settings (including payment card information, rewards and points, coupons); 

• Email notification settings (including inventory notifications, flash sale offers, personalized notifications and recommendations, and communications); 

• Recommendations and recently viewed products, which form the basis for recommendations (including products recommended for you); 

• Shopping lists and My Favorites; 

• Your content, devices, services, and related settings, as well as communication and personalized advertising preferences; • Content you recently viewed; 

• Communications (including inquiries and customer support).