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Rokid’s new AR device launches on crowdfunding site, aiming to make affordable augmented reality mainstream

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Augmented reality (AR) is no longer a futuristic concept; it’s becoming an integral part of our daily lives. Tech giants have brought AR into the spotlight. However, their steep price tags for some AR devices has made them inaccessible for many. Now, a new player in the AR field, Rokid, is stepping in to change that with the Rokid AR Lite, promising to make high-quality AR experiences accessible and affordable. Launching on a crowdfunding site, this innovative device offers New Yorkers a chance to explore the cutting-edge world of AR without breaking the bank.

Affordable AR for Everyone

AR headsets offer several advantages over traditional devices. Unlike smartphones and laptops, AR headsets provide an immersive, hands-free experience that integrates digital information with the physical world. This allows users to interact with their environment more naturally while accessing relevant data and applications.

Priced at $749 upon release, early supporters can get the Rokid AR Lite for just $499 during the crowdfunding campaign — a substantial 30% discount. This affordability is a game-changer for New Yorkers always on the lookout for the latest tech trends. Now, they can enjoy high-end AR experiences at a fraction of the usual cost.

Image provided by Ascend Agency

Designed for Urban Lifestyles

The Rokid AR Lite combines the lightweight comfort of the Rokid Max 2 AR glasses with the robust capabilities of the Rokid Station 2 host unit, seamlessly integrating virtual elements into the physical world so users can interact with digital content in a three-dimensional space. Weighing less than 3 ounces, the Rokid Max 2 AR glasses allows users to enjoy a 50-degree field of view, high-resolution visuals, and up to 600 nits of brightness, while the integration with Rokid Station 2, which includes sensing, computing, and battery modules, allows for one-handed operation. The portability and ease of use make it ideal for the fast-paced lifestyles of New Yorkers.

Enhancing Daily Routines

Rokid AR Lite’s versatility makes it suitable for various activities, including work, productivity tasks and leisure. It supports video conferencing, document editing, navigation and photography, offering a seamless and enhanced user experience across different scenarios. Unlike traditional devices, AR headsets like Rokid AR Lite allow users to interact with their environment while simultaneously accessing digital information, providing a more integrated and intuitive experience.

With Rokid AR Lite’s innovative features like Multi-App Mode, which allows users to simultaneously run multiple apps on separate floating screens, the versatility is nearly endless. Imagine catching up on work, attending virtual meetings or streaming your favorite shows on a large virtual screen during your commute — Rokid AR Lite makes it all possible. For New Yorkers, this means a seamless integration of work and entertainment into their daily routines, whether they’re on the subway or relaxing at home.

Image provided by Ascend Agency

Comfortable and Convenient

Rokid AR Lite is designed with user comfort in mind. Adjustable myopia dials and IPD adjustments ensure a personalized fit, reducing glare and enhancing viewing comfort. Its robust 5000mAh battery supports extended use, with fast 18-watt charging and dual Type-C interfaces for easy connectivity. For busy New Yorkers, the device’s long battery life and quick charging capabilities mean less downtime and more time for productivity and fun.

Get Involved Early

Early adopters can support the project and enjoy exclusive benefits through the Kickstarter campaign, including priority shipping and personalized rewards. For more information or to back the campaign, visit the crowdfunding page here.


The news and editorial staffs of the New York Daily News had no role in this post’s preparation.

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