Less than two weeks after the start of summer, Cup Noodles has announced a limited-edition S’mores-flavored ramen product.
Cup Noodles Campfire S’mores are available now, exclusively online and in Walmart stores nationwide while supplies last, for $1.18 each.
“S’mores and summertime go hand-in-hand, invoking nostalgic memories of time spent around a campfire,” parent company Nissan Foods said in a press release. “Cup Noodles Campfire S’mores transports consumers to a new kind of campfire moment wherever they are.”
The microwavable sweet-treat combines a sauce-based blend of chocolate, graham crackers and marshmallows, with a smoky note and additional mini marshmallows to sprinkle on top.
Priscila Stanton, Senior VP of Marketing at Nissin Foods USA, told CNN the move is part of their ongoing effort to grow beyond a “pantry staple.”
“Ramen is eaten at all parts of the day during all times,” she added. “We believe that ramen can play in all of these different areas, and sweet is definitely one of those areas that we’ve had some success in.”
Past flavor innovations have included Pumpkin Spice, Everything Bagel, and a breakfast combination with notes of pancakes, maple syrup, sausage and eggs.
