Fashion from Sustainable Forests: Insights from PEFC Latest Survey

19 June 2024 Forests for Fashion

Discover the latest insights into sustainable fashion with our new survey, "Fashion from Sustainable Forests."

Conducted by the YouGov analysis institute and including 5,329 adults from four European markets: the UK, France, Italy, and Spain, this survey reveals significant consumer expectations and perceptions about the use of forest-derived fibres in the fashion industry.

Key Findings Include:

• Demand for Sustainability: 74% of consumers believe it is crucial for brands to ensure their garments come from sustainably managed forests.
• Brand Transparency: Only 25% of respondents believe that fashion brands are effectively addressing their concerns about the environmental impact of clothing made from forest-derived fibres.
• Willingness to Pay More: Over half of the surveyed adults are willing to pay a premium for clothing made from certified sustainable materials.

Our findings highlight a clear demand for greater transparency and responsibility in fashion sourcing. Consumers are not just interested in fashion—they are committed to making choices that support a healthier planet. This is an opportunity for brands to lead the way in sustainable practices and gain trust by communicating their efforts effectively.

To delve deeper into these insights and understand the full scope of consumer expectations, download the complete survey findings now.

Unlock detailed data and discover how your brand can align with the growing consumer demand for sustainable and ethically sourced fashion.

How PEFC Can Help

PEFC is dedicated to supporting the fashion industry's journey towards sustainability and fostering thriving forests and communities. 

Key Benefits of PEFC Certification:

• Sustainable Forest Management: Our robust standards ensure that forests are managed sustainably, maintaining biodiversity, ecosystem health, and contributing to the livelihoods of forest communities.
• Responsible Sourcing: PEFC Chain of Custody certification helps track and verify that forest-derived materials, such as MMCF (Man-Made Cellulosic Fibers), come from sustainably managed forests, eliminating controversial sources from your supply chain.
• Credible Claims: PEFC's Chain of Custody certification and trademarks allow brands to make credible, third-party verified claims about the sourcing of forest-based materials in your products, enhancing consumer trust and brand reputation.

By partnering with PEFC, fashion brands can ensure their collections contribute to a sustainable future and meet growing consumer demand for transparency and ethical practices.