Ar fashion

Parsons School of Design graduate Kailu Guan has created a range of garments that present three-dimensional shapes and moving patterns when viewed on a digital device (+ movie). Designed under the moniker KG Projects, the collection uses augmented reality – overlaying digital imagery onto the real world – to produce extra effects across the clothing

Snapchat wants to stand out with AR tools that are a gateway for virtual try-on and AR glasses, and it needs fashion’s buy-in to do it.

Burberry and global beauty company Coty have enlisted content experimenter Unit9 to amplify the fashion label’s ‘Her’ fragrance and new identity through tech-led installations and applications for use across the brand’s worldwide stores. The first project is an AR Mirror where shoppers can see themselves interact, in real-time, with Burberry’s iconic ribbon. Up to three people at a time can …

How will digital fashion influence fashion week? We have some ideas.

Mind-bending AR lenses created by a new generation of designers subvert traditional notions of identity–and redefine beauty in the process.

In the wake of ChatGPT, the next frontier for computer-generated content is fashion photography. Gayle MacDonald explores whether the industry is ready to let AI get behind the lens

In June 2020 FINCH and augmented reality product development studio FFFACE presented a capsule of half-virtual clothing. Digital clothing was created as a response to the growing trend for digital fashion and the global transition to Fashion Tech. Video teaser: https://youtu.be/Nl-owdaJmbM The sweatshirt and T-shirt from the FFFACE x FINCH capsule have a virtual 3D animation that works in the smartphone’s camera when you hover over a print through the Instagram story.

Filmmaker Keiichi Matsuda gives us a peak into the future of technology and social media with his newest project.

Fashion,Art Direction,3D Art,Maxon Cinema 4D,Marvelous Designer,Octane Render,Adobe Photoshop

After buying a Carlings T-shirt, customers can use an AR filter by pointing an Instagram camera at the brand logo.