HeroMirror: the Original Augmented Reality Photo Booth – INDE
The world's first Augmented Reality photo booth trusted by leading brands worldwide.
Sheikh Khalid
Fan engagement
Discover innovative ways to increase fan engagement and create a stronger connection with your audience. Implement these strategies to enhance the overall fan experience and drive higher levels of participation.
Pepsi Fan Deck at Levi's Stadium
Pepsi Fan Deck at Levi's Stadium experience design and fan engagement. Clio Sports Silver Award Winner for Design.
Maga Palacios
Inside Bridgestone’s Winter Classic and Sports Strategy
The Winter Classic pits two popular hockey teams in an outdoor matchup. The event has proven an effective marketing investment for Bridgestone.
Germán Bermant
3 Mixed Reality Experiences Revolutionizing Fan Engagement
A recent study by Adweek reveals a compelling statistic: 73% of sports marketers are convinced that the key to unlocking future fan engagement lies in the realm of experiential marketing.The emerging technology playing a key role in this shift? Mixed reality. At Interactive Entertainment Group (IEG), they are not just spectators of this change, but active participants, steering the course of innovation and defining the future of fan engagement. Click the pin to learn more.
BizBash
Does Your Event Need a Gumball Machine? (The Answer Is Yes)
Remember the simple joy of inserting a quarter into a gumball machine and claiming your prize? With the increased popularity of nostalgia at events, it's no surprise that brands have been leaning into gumball machines for years as a way to increase fan engagement and social sharing, as well as to distribute swag.
Bad Foley
Our Work and Projects - Dimensional Innovations Portfolio
DI helped the Trib Total Media All Time Team Zone connect its brand not only to the Pittsburgh Penguins, but also to the Pennsylvania hockey tradition.
Takashi
Peek Inside The New NFL Experience Times Square
Opening this November, the NFL Experience Times Square promises to be an unforgettable experience for NFL fans with its state-of-the-art interactive attractions.
Kara
Football Activation Ideas
Lissy Vargas
Taking the Field: 11 Strategies for Scoring with Sports Fans - Event Marketer
Sports fans are some of the most passionate consumers in the world and as sports sponsorships continue to evolve, brands are searching for new ways to
Julia Mroczkowska
Stadium Of The Future: Emerging Game Day Technologies For Engaging Fan Experience
Attending a sporting event has changed considerably in recent years, with fans coming to expect high-tech stadium amenities and an interactive digital experience as well as the drama on the field or court.
Ken Troupe