Media coverage

Journalists are people, too. Addressing their challenges helps eliminate obstacles to your company's getting PR.

Make friends with journalists, and have a story to tell.

Amazon founder Jeff Bezos set the nonprofit world ablaze earlier […]

Here's how to leverage positive press the right way so your brand will acquire more leads and, ultimately, more loyal customers. * This article was originally published here

Odette & Co offers specialty public relations training for business owners and communicators seeking to secure meaningful media coverage.

“We have seen a rise in high-profile film and television productions being made in Scotland, and this government is focused on ensuring that continues.” – Nicola Sturgeon, First Minister of Scotland

Content is design, and our content is full of clickbait, these days. A clickbait headline is manipulative [pullquote]By merely reading a title, you cannot…

Your job is to get your clients and brand mentioned in print and online publications and on TV and radio shows. These insider tips will help you perfect your pitches. Reporters, editors, producers, hosts and bloggers follow a rhythm determined by deadlines, competitors, showtimes and breaking news beyond their control. Integrate that rhythm seamlessly with […]

If you want your business to take off, you'll need media coverage. Here are some easy tips for successfully navigating media relations, even without a public relations team.

According to research conducted by AIM, the analytics and big data industry are going to double from $3.03 billion by 2025. As data analytics disrupts the world, large corporations are leveraging it to gain an edge over competitors. Some organisations, especially the ones who thrive on advertising and media coverage, have adopted analytics through their… The post How PR Professionals Leverage Analytics For Better Media Coverage appeared first on Analytics India Magazine.