Gen Z attitudes to online advertising in Mexico in 2023

Published by
M. Prasdorf,
May 17, 2023
In Mexico, Generation Z are more likely than the general population to be annoyed by advertising on the internet. Gen Z respondents are also more likely to buy products because celebrities or influencers have advertised them. This is according to the Statista Consumer Insights Global survey 2023.

Attitudes to online advertising by Gen Z in Mexico in 2023

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Source

Use Ask Statista Research Service

Release date

May 2023

Region

Mexico

Survey time period

April 5, 2022 to March 24, 2023

Number of respondents

12,167 respondents

Age group

18-64 years

Special properties

residential online population

Method of interview

Online survey

Supplementary notes

Survey question: "Which of these statements do you agree with?"

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Global and regional overview

6

Ad market in Mexico

6

Traditional media

6

Digital media

6

Marketers perspective

5

Consumer insights

7

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Topics

Advertising in MexicoAdvertising in Latin AmericaAdvertising in BrazilAdvertising in ArgentinaAdvertising in Chile
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