The main reason 16-34 year-olds used on-demand services in the UK in 2019 was to browse for new content. A third (32 percent) used on-demand services to watch something recommended. Some of the most popular video on demand (VoD) services in the United Kingdom (UK) include Netflix, BBC iPlayer, ITV Hub, and Amazon Prime Video.
Reasons 16-34 year-olds use TV on-demand services in the United Kingdom (UK) in 2019*
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* Respondents were asked: "For which of the following reasons do you use online TV on-demand services like those below to watch TV programmes or films on demand?"
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BBC. (April 24, 2019). Reasons 16-34 year-olds use TV on-demand services in the United Kingdom (UK) in 2019* [Graph]. In Statista. Retrieved July 20, 2024, from https://www.statista.com/statistics/1041651/reasons-16-34-year-olds-use-on-demand-services-in-the-united-kingdom-uk/
BBC. "Reasons 16-34 year-olds use TV on-demand services in the United Kingdom (UK) in 2019*." Chart. April 24, 2019. Statista. Accessed July 20, 2024. https://www.statista.com/statistics/1041651/reasons-16-34-year-olds-use-on-demand-services-in-the-united-kingdom-uk/
BBC. (2019). Reasons 16-34 year-olds use TV on-demand services in the United Kingdom (UK) in 2019*. Statista. Statista Inc.. Accessed: July 20, 2024. https://www.statista.com/statistics/1041651/reasons-16-34-year-olds-use-on-demand-services-in-the-united-kingdom-uk/
BBC. "Reasons 16-34 Year-olds Use Tv On-demand Services in The United Kingdom (Uk) in 2019*." Statista, Statista Inc., 24 Apr 2019, https://www.statista.com/statistics/1041651/reasons-16-34-year-olds-use-on-demand-services-in-the-united-kingdom-uk/
BBC, Reasons 16-34 year-olds use TV on-demand services in the United Kingdom (UK) in 2019* Statista, https://www.statista.com/statistics/1041651/reasons-16-34-year-olds-use-on-demand-services-in-the-united-kingdom-uk/ (last visited July 20, 2024)
Reasons 16-34 year-olds use TV on-demand services in the United Kingdom (UK) in 2019* [Graph], BBC, April 24, 2019. [Online]. Available: https://www.statista.com/statistics/1041651/reasons-16-34-year-olds-use-on-demand-services-in-the-united-kingdom-uk/