According to a survey from 2019, most Italian digital tourists travelled with the family. Data show that about 54 percent of respondents took family trips. Moreover, three in ten interviewees travelled with the partner.
Distribution of digital tourists in Italy in 2019, by travel group
Characteristic
Share of respondents
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Tourists who experienced online at least one aspect of their journey (research, booking, social media posting or reviewing) and bought at least one tourist product
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Osservatori Digital Innovation. (April 1, 2020). Distribution of digital tourists in Italy in 2019, by travel group [Graph]. In Statista. Retrieved July 21, 2024, from https://www.statista.com/statistics/1123839/distribution-of-digital-tourists-in-italy-by-travel-group/
Osservatori Digital Innovation. "Distribution of digital tourists in Italy in 2019, by travel group." Chart. April 1, 2020. Statista. Accessed July 21, 2024. https://www.statista.com/statistics/1123839/distribution-of-digital-tourists-in-italy-by-travel-group/
Osservatori Digital Innovation. (2020). Distribution of digital tourists in Italy in 2019, by travel group. Statista. Statista Inc.. Accessed: July 21, 2024. https://www.statista.com/statistics/1123839/distribution-of-digital-tourists-in-italy-by-travel-group/
Osservatori Digital Innovation. "Distribution of Digital Tourists in Italy in 2019, by Travel Group." Statista, Statista Inc., 1 Apr 2020, https://www.statista.com/statistics/1123839/distribution-of-digital-tourists-in-italy-by-travel-group/
Osservatori Digital Innovation, Distribution of digital tourists in Italy in 2019, by travel group Statista, https://www.statista.com/statistics/1123839/distribution-of-digital-tourists-in-italy-by-travel-group/ (last visited July 21, 2024)
Distribution of digital tourists in Italy in 2019, by travel group [Graph], Osservatori Digital Innovation, April 1, 2020. [Online]. Available: https://www.statista.com/statistics/1123839/distribution-of-digital-tourists-in-italy-by-travel-group/
