Adults in the United States were surveyed on which hotel brands they viewed most positively as of the third quarter of 2023. Hilton and Marriott ranked first on the list with a popularity score of 63 percent. Meanwhile, Holiday Inn and Holiday Inn Express followed in the ranking with a popularity score of 61 and 60 percent, respectively.
Hotel brands that the public view the most positively in the United States as of Q3 2023
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Popularity score*
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The positive popularity score is calculated by taking the proportion of people who view something positively and showing it as a percentage of all of the people who have given any opinion about that thing, including 'have heard of'.
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YouGov. (November 21, 2023). Hotel brands that the public view the most positively in the United States as of Q3 2023 [Graph]. In Statista. Retrieved July 21, 2024, from https://www.statista.com/statistics/1245409/most-positively-viewed-hotel-brands-in-the-us/
YouGov. "Hotel brands that the public view the most positively in the United States as of Q3 2023." Chart. November 21, 2023. Statista. Accessed July 21, 2024. https://www.statista.com/statistics/1245409/most-positively-viewed-hotel-brands-in-the-us/
YouGov. (2023). Hotel brands that the public view the most positively in the United States as of Q3 2023. Statista. Statista Inc.. Accessed: July 21, 2024. https://www.statista.com/statistics/1245409/most-positively-viewed-hotel-brands-in-the-us/
YouGov. "Hotel Brands That The Public View The Most Positively in The United States as of Q3 2023." Statista, Statista Inc., 21 Nov 2023, https://www.statista.com/statistics/1245409/most-positively-viewed-hotel-brands-in-the-us/
YouGov, Hotel brands that the public view the most positively in the United States as of Q3 2023 Statista, https://www.statista.com/statistics/1245409/most-positively-viewed-hotel-brands-in-the-us/ (last visited July 21, 2024)
Hotel brands that the public view the most positively in the United States as of Q3 2023 [Graph], YouGov, November 21, 2023. [Online]. Available: https://www.statista.com/statistics/1245409/most-positively-viewed-hotel-brands-in-the-us/
