According to a survey conducted among marketers in the United States and the United Kingdom in January 2022, 59 percent of respondents said they increased their spending on Android and decreased their spending on iOS, while 27 percent said they moved their budgets in the other direction. This came as almost four out of ten respondents said they had lost revenue due to Apple's changes to its identifier for advertisers (IDFA), which came into effect in April 2021.
Share of marketers increasing or decreasing spending on Android and iOS in the United States and the United Kingdom as of January 2022
Characteristic
Share of respondents
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ExchangeWire. (March 31, 2022). Share of marketers increasing or decreasing spending on Android and iOS in the United States and the United Kingdom as of January 2022 [Graph]. In Statista. Retrieved July 20, 2024, from https://www.statista.com/statistics/1292193/marketers-increasing-android-ios-spend-us-uk/
ExchangeWire. "Share of marketers increasing or decreasing spending on Android and iOS in the United States and the United Kingdom as of January 2022." Chart. March 31, 2022. Statista. Accessed July 20, 2024. https://www.statista.com/statistics/1292193/marketers-increasing-android-ios-spend-us-uk/
ExchangeWire. (2022). Share of marketers increasing or decreasing spending on Android and iOS in the United States and the United Kingdom as of January 2022. Statista. Statista Inc.. Accessed: July 20, 2024. https://www.statista.com/statistics/1292193/marketers-increasing-android-ios-spend-us-uk/
ExchangeWire. "Share of Marketers Increasing or Decreasing Spending on Android and Ios in The United States and The United Kingdom as of January 2022." Statista, Statista Inc., 31 Mar 2022, https://www.statista.com/statistics/1292193/marketers-increasing-android-ios-spend-us-uk/
ExchangeWire, Share of marketers increasing or decreasing spending on Android and iOS in the United States and the United Kingdom as of January 2022 Statista, https://www.statista.com/statistics/1292193/marketers-increasing-android-ios-spend-us-uk/ (last visited July 20, 2024)
Share of marketers increasing or decreasing spending on Android and iOS in the United States and the United Kingdom as of January 2022 [Graph], ExchangeWire, March 31, 2022. [Online]. Available: https://www.statista.com/statistics/1292193/marketers-increasing-android-ios-spend-us-uk/