According to a survey conducted in the United States in 2022, only two in 10 men purchased something after seeing an influencer or a content creator post about it on social media. Influencers were more likely to impact women's purchasing decisions, as 36 percent of women reported having bought a product after seeing online content or postings created by influencers.
Share of adults in the United States who made a purchase after seeing posts from an influencer or a content creator online as of July 2022, by gender
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Pew Research Center. (November 18, 2022). Share of adults in the United States who made a purchase after seeing posts from an influencer or a content creator online as of July 2022, by gender [Graph]. In Statista. Retrieved July 20, 2024, from https://www.statista.com/statistics/1364726/us-adults-purchasing-after-influencers-post-social-media-by-gender/
Pew Research Center. "Share of adults in the United States who made a purchase after seeing posts from an influencer or a content creator online as of July 2022, by gender." Chart. November 18, 2022. Statista. Accessed July 20, 2024. https://www.statista.com/statistics/1364726/us-adults-purchasing-after-influencers-post-social-media-by-gender/
Pew Research Center. (2022). Share of adults in the United States who made a purchase after seeing posts from an influencer or a content creator online as of July 2022, by gender. Statista. Statista Inc.. Accessed: July 20, 2024. https://www.statista.com/statistics/1364726/us-adults-purchasing-after-influencers-post-social-media-by-gender/
Pew Research Center. "Share of Adults in The United States Who Made a Purchase after Seeing Posts from An Influencer or a Content Creator Online as of July 2022, by Gender." Statista, Statista Inc., 18 Nov 2022, https://www.statista.com/statistics/1364726/us-adults-purchasing-after-influencers-post-social-media-by-gender/
Pew Research Center, Share of adults in the United States who made a purchase after seeing posts from an influencer or a content creator online as of July 2022, by gender Statista, https://www.statista.com/statistics/1364726/us-adults-purchasing-after-influencers-post-social-media-by-gender/ (last visited July 20, 2024)
Share of adults in the United States who made a purchase after seeing posts from an influencer or a content creator online as of July 2022, by gender [Graph], Pew Research Center, November 18, 2022. [Online]. Available: https://www.statista.com/statistics/1364726/us-adults-purchasing-after-influencers-post-social-media-by-gender/