The source estimated that, in 2022, digital advertising concentrated almost two-thirds (64 percent) of the total ad expenditure in Mexico. In Peru, the internet accounted for less than half of the year's ad spend. Only Colombia had an estimated radio ad share above 10 percent among the Latin American countries on display.
Distribution of advertising spending in selected countries in Latin America in 2022, by format
Characteristic
Digital
TV
Radio
OOH
Print
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Havas Media. (September 26, 2022). Distribution of advertising spending in selected countries in Latin America in 2022, by format [Graph]. In Statista. Retrieved July 20, 2024, from https://www.statista.com/statistics/1369559/distribution-advertising-spending-format-countries-latin-america/
Havas Media. "Distribution of advertising spending in selected countries in Latin America in 2022, by format." Chart. September 26, 2022. Statista. Accessed July 20, 2024. https://www.statista.com/statistics/1369559/distribution-advertising-spending-format-countries-latin-america/
Havas Media. (2022). Distribution of advertising spending in selected countries in Latin America in 2022, by format. Statista. Statista Inc.. Accessed: July 20, 2024. https://www.statista.com/statistics/1369559/distribution-advertising-spending-format-countries-latin-america/
Havas Media. "Distribution of Advertising Spending in Selected Countries in Latin America in 2022, by Format." Statista, Statista Inc., 26 Sep 2022, https://www.statista.com/statistics/1369559/distribution-advertising-spending-format-countries-latin-america/
Havas Media, Distribution of advertising spending in selected countries in Latin America in 2022, by format Statista, https://www.statista.com/statistics/1369559/distribution-advertising-spending-format-countries-latin-america/ (last visited July 20, 2024)
Distribution of advertising spending in selected countries in Latin America in 2022, by format [Graph], Havas Media, September 26, 2022. [Online]. Available: https://www.statista.com/statistics/1369559/distribution-advertising-spending-format-countries-latin-america/