During a survey among Italian consumers following at least one influencer on social media in October 2023, 46 percent of respondents said they had bought a product or service promoted by an influencer.
Share of consumers who bought a product or service promoted by an influencer in Italy as of October 2023
Characteristic
Share of respondents
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Statista. (October 16, 2023). Share of consumers who bought a product or service promoted by an influencer in Italy as of October 2023 [Graph]. In Statista. Retrieved July 20, 2024, from https://www.statista.com/statistics/1372451/consumers-bought-products-promoted-influencers-italy/
Statista. "Share of consumers who bought a product or service promoted by an influencer in Italy as of October 2023." Chart. October 16, 2023. Statista. Accessed July 20, 2024. https://www.statista.com/statistics/1372451/consumers-bought-products-promoted-influencers-italy/
Statista. (2023). Share of consumers who bought a product or service promoted by an influencer in Italy as of October 2023. Statista. Statista Inc.. Accessed: July 20, 2024. https://www.statista.com/statistics/1372451/consumers-bought-products-promoted-influencers-italy/
Statista. "Share of Consumers Who Bought a Product or Service Promoted by An Influencer in Italy as of October 2023." Statista, Statista Inc., 16 Oct 2023, https://www.statista.com/statistics/1372451/consumers-bought-products-promoted-influencers-italy/
Statista, Share of consumers who bought a product or service promoted by an influencer in Italy as of October 2023 Statista, https://www.statista.com/statistics/1372451/consumers-bought-products-promoted-influencers-italy/ (last visited July 20, 2024)
Share of consumers who bought a product or service promoted by an influencer in Italy as of October 2023 [Graph], Statista, October 16, 2023. [Online]. Available: https://www.statista.com/statistics/1372451/consumers-bought-products-promoted-influencers-italy/
